A data profile of the people who buy, follow and care about TV in Denmark — modelled from more than twelve digital signal sources. TV has an estimated audience of 1,969,523 people in Denmark.
TV has an estimated audience of 1,969,523 people in Denmark. Top brand affinities: Elgiganten, Germany, Celebrity, Pay television, Netflix.
Top brand affinities include Elgiganten, Germany, Celebrity, with strongest over-indexing on Elgiganten (1.56× the country average).
The typical TV fan in Denmark shows strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the TV profile in Denmark.
| Metric | Value |
|---|---|
| Estimated audience size | 1,969,523 |
of the worldwide TV audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pay television | Movies & TV | 1.70× | ||
| 02 | Apple TV | Movies & TV | 1.70× | ||
| 03 | Apple Watch | Technology & Electronics | 1.70× | ||
| 04 | Harley-Davidson | Cars & Mobility | 1.70× | ||
| 05 | True crime | Movies & TV | 1.68× | ||
| 06 | Netflix | Movies & TV | 1.66× | ||
| 07 | James Bond | Movies & TV | 1.66× | ||
| 08 | Serie A | Sports | 1.62× | ||
| 09 | Science fiction movies | Movies & TV | 1.60× | ||
| 10 | High-definition television | Technology & Electronics | 1.59× | ||
| 11 | Germany | Travel & Leisure | 1.57× | ||
| 12 | First-person shooter games | Games | 1.57× | ||
| 13 | Elgiganten | Shopping | 1.56× | ||
| 14 | Peugeot | Cars & Mobility | 1.56× | ||
| 15 | Toyota | Cars & Mobility | 1.54× | ||
| 16 | Country music | Music & Radio | 1.54× | ||
| 17 | Aston Martin | Cars & Mobility | 1.54× | ||
| 18 | Celebrity | Movies & TV | 1.53× | ||
| 19 | Video hosting service | Technology & Electronics | 1.52× | ||
| 20 | Backpack | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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