A data profile of the people who buy, follow and care about Netflix in Denmark — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 897,637 people in Denmark.
Netflix has an estimated audience of 897,637 people in Denmark. 52.0% are female, 48.0% are male, average age 40.9. Top brand affinities: TV, Televisions, G.O, Self care, Home Interior Design.
Top brand affinities include TV, Televisions, G.O, with strongest over-indexing on TV (1.66× the country average).
Demographically, the Netflix audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Netflix fan in Denmark is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for TV.
The key figures that characterise the Netflix profile in Denmark.
52.0% are female, 48.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 40.9 |
| Estimated audience size | 897,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Netflix audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jude Law | Movies & TV | 2.64× | ||
| 02 | Hugh Grant | Movies & TV | 2.57× | ||
| 03 | Gaming | Games | 2.26× | ||
| 04 | G.O | Technology & Electronics | 1.88× | ||
| 05 | Self care | Health | 1.83× | ||
| 06 | Home Decoration & Design | Home & Garden | 1.81× | ||
| 07 | Hand washing | Home & Garden | 1.81× | ||
| 08 | Mission: Impossible | Movies & TV | 1.77× | ||
| 09 | Smart device | Technology & Electronics | 1.75× | ||
| 10 | Expensive Taste | Business & Career | 1.67× | ||
| 11 | TV | Movies & TV | 1.66× | ||
| 12 | Design & Interior | Home & Garden | 1.65× | ||
| 13 | COS | Shopping | 1.63× | ||
| 14 | Travel Adventures | Travel & Leisure | 1.62× | ||
| 15 | Self-confidence | Health | 1.60× | ||
| 16 | Pizza delivery | Food & Beverages | 1.59× | ||
| 17 | Home Interior Design | Home & Garden | 1.57× | ||
| 18 | Televisions | Technology & Electronics | 1.53× | ||
| 19 | Bodybuilding & Fitness | Sports | 1.53× | ||
| 20 | Children's music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Urban Lifestyle | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.