A data profile of the people who buy, follow and care about TV in Finland — modelled from more than twelve digital signal sources. TV has an estimated audience of 1,258,114 people in Finland.
TV has an estimated audience of 1,258,114 people in Finland. Top brand affinities: Google, Finnair, WhatsApp, Stockmann, Happiness.
Top brand affinities include Google, Finnair, WhatsApp, with strongest over-indexing on Google (1.68× the country average).
The typical TV fan in Finland shows strong Early Adopter Mentality tendencies and a notable affinity for Google.
The key figures that characterise the TV profile in Finland.
| Metric | Value |
|---|---|
| Estimated audience size | 1,258,114 |
of the worldwide TV audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 2.01× | ||
| 02 | Celebrity | Movies & TV | 1.95× | ||
| 03 | Wikipedia | Internet & Social Media | 1.91× | ||
| 04 | Fiction books | Literature | 1.89× | ||
| 05 | Online games | Games | 1.87× | ||
| 06 | Internet & Social Media | 1.81× | |||
| 07 | Hair products | Beauty & Wellness | 1.73× | ||
| 08 | Video games | Games | 1.71× | ||
| 09 | Internet & Social Media | 1.68× | |||
| 10 | Dogs | Pets & Animals | 1.68× | ||
| 11 | Stockmann | Shopping | 1.66× | ||
| 12 | Happiness | Health | 1.65× | ||
| 13 | Meat | Food & Beverages | 1.65× | ||
| 14 | Bars | Travel & Leisure | 1.64× | ||
| 15 | Finnair | Travel & Leisure | 1.62× | ||
| 16 | Valtteri Bottas | Sports | 1.57× | ||
| 17 | Mobile phones | Technology & Electronics | 1.54× | ||
| 18 | Current events | Arts & Culture | 1.54× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Shoes | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.56× | |
| Community Orientation | OPEN | 1.41× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Individualism | JOY | 0.79× | |
| Sustainability | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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