A data profile of the people who buy, follow and care about TV in Ireland — modelled from more than twelve digital signal sources. TV has an estimated audience of 1,827,500 people in Ireland.
TV has an estimated audience of 1,827,500 people in Ireland. Top brand affinities: Quiz, Simon Cowell, Criminal Minds, Prison Break, Hannibal (TV series).
Top brand affinities include Quiz, Simon Cowell, Criminal Minds, with strongest over-indexing on Quiz (1.51× the country average).
The typical TV fan in Ireland shows strong Extroversion tendencies and a notable affinity for Quiz.
The key figures that characterise the TV profile in Ireland.
| Metric | Value |
|---|---|
| Estimated audience size | 1,827,500 |
of the worldwide TV audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Britain's Got Talent | Movies & TV | 1.64× | ||
| 02 | Hannibal (TV series) | Movies & TV | 1.59× | ||
| 03 | Criminal Minds | Movies & TV | 1.57× | ||
| 04 | Quiz | Games | 1.51× | ||
| 05 | Simon Cowell | Movies & TV | 1.51× | ||
| 06 | Prison Break | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.17× | |
| Mindfulness | BALANCE | 1.14× | |
| Community Orientation | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.91× | |
| Creativity | OPEN | 0.93× | |
| Price Sensitivity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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