TV Audience in Germany
TV has an estimated audience of 13,815,238 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, Transfermarkt, German television comedy, Pets.
TV fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Tagesschau. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, Transfermarkt, with strongest over-indexing on Tagesschau (2.64× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of TV fans
| Metric | Value |
|---|---|
| Estimated audience size | 13,815,238 |
Audience persona
The typical TV fan in Germany shows strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,328,976 | 1.1× |
| Bayern | 1,971,590 | 0.89× |
| Baden-Württemberg | 1,743,473 | 0.92× |
| Niedersachsen | 1,545,369 | 1.15× |
| Hessen | 1,017,164 | 0.97× |
| Schleswig-Holstein | 670,068 | 1.35× |
| Rheinland-Pfalz | 668,438 | 0.97× |
| Berlin | 606,942 | 0.98× |
| Sachsen | 585,563 | 0.86× |
| Brandenburg | 440,714 | 1.03× |
| Thüringen | 356,126 | 1.01× |
| Hamburg | 315,656 | 1.01× |
| Sachsen-Anhalt | 308,117 | 0.86× |
| Mecklenburg-Vorpommern | 272,944 | 1.03× |
| Saarland | 156,538 | 0.92× |
| Bremen | 110,509 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.64× | Movies & TV |
| Satire | 4.77× | Literature |
| Transfermarkt | 2.9× | Sports |
| German television comedy | 5.53× | Movies & TV |
| Pets | 1.58× | Pets & Animals |
| Western Union | 3.48× | Business & Career |
| Vacations | 2.28× | Travel & Leisure |
| Family | 1.53× | Kids & Family |
| Google Drive | 3.13× | Technology & Electronics |
| Automobiles | 1.55× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.72× | Movies & TV |
| German language | 1.97× | Politics & Society |
| Succulent plant | 3.42× | Home & Garden |
| Office 365 | 3.22× | Technology & Electronics |
| Hairstyle | 2.03× | Beauty & Wellness |
| Country rap | 3.74× | Music & Radio |
| Stuttgart | 2.04× | Travel & Leisure |
| Headphones | 3.28× | Technology & Electronics |
| Self care | 2.09× | Health |
| Real property | 2.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.08 |
| Sports Activity | POWER | 1.05 |
| Indulgence | JOY | 1.01 |
| LGBTQ+ Identity | OPEN | 0.96 |
| Tradition | CONSERVATISM | 0.93 |
| Healthy Lifestyle | BALANCE | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
See TV audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.