A data profile of the people who buy, follow and care about TV in United Kingdom — modelled from more than twelve digital signal sources. TV has an estimated audience of 25,180,952 people in United Kingdom.
TV fans in United Kingdom are concentrated in England, with strong brand affinity for Hobby.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Hobby, Distilled beverage, Kitchen, with strongest over-indexing on Hobby (1.89× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical TV fan in United Kingdom shows strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the TV profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 25,180,952 |
of the worldwide TV audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
Where the TV audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1.5M | 1.12× | |
| 02 | Scotland | ~2.5M | 1.04× | |
| 03 | Northern Ireland | ~800K | 1.01× | |
| 04 | England | ~19M | 0.83× |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sketch comedy | Movies & TV | 2.08× | ||
| 02 | Wikipedia | Internet & Social Media | 2.04× | ||
| 03 | Satire | Literature | 2.03× | ||
| 04 | Adoption | Kids & Family | 2.01× | ||
| 05 | Betfair | Games | 1.90× | ||
| 06 | Hobby | Home & Garden | 1.89× | ||
| 07 | Esso | Cars & Mobility | 1.89× | ||
| 08 | Hot tub | Home & Garden | 1.88× | ||
| 09 | Refrigerator | Home & Garden | 1.86× | ||
| 10 | Mother's Day | Kids & Family | 1.82× | ||
| 11 | William Hill (bookmaker) | Games | 1.81× | ||
| 12 | Distilled beverage | Food & Beverages | 1.80× | ||
| 13 | Internet & Social Media | 1.77× | |||
| 14 | Real property | Home & Garden | 1.74× | ||
| 15 | Dentistry | Business & Career | 1.68× | ||
| 16 | Volunteering | Politics & Society | 1.67× | ||
| 17 | Movie theater | Movies & TV | 1.64× | ||
| 18 | Mobile home | Cars & Mobility | 1.59× | ||
| 19 | Aldi | Shopping | 1.55× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Individualism | JOY | 1.13× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.88× | |
| Tradition | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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