TV Audience in United Kingdom
TV has an estimated audience of 25,180,952 people in United Kingdom. Top regions: England, Scotland, Wales. Top brand affinities: Weddings, Hobby, Distilled beverage, WhatsApp, TUI.
TV fans in United Kingdom are concentrated in England, with strong brand affinity for Weddings. The audience is concentrated in England, Scotland, Wales. Top brand affinities include Weddings, Hobby, Distilled beverage, with strongest over-indexing on Weddings (1.81× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of TV fans
| Metric | Value |
|---|---|
| Estimated audience size | 25,180,952 |
Audience persona
The typical TV fan in United Kingdom shows strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 18,885,714 | 0.83× |
| Scotland | 2,365,556 | 1.04× |
| Wales | 1,612,617 | 1.12× |
| Northern Ireland | 779,180 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.81× | Kids & Family |
| Hobby | 1.72× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| 1.75× | Internet & Social Media | |
| TUI | 1.74× | Travel & Leisure |
| Expensive Taste | 2.36× | Business & Career |
| Purchase discount | 3.26× | Shopping |
| DeviantArt | 3.23× | Internet & Social Media |
| Betfair | 2.05× | Games |
| TripAdvisor | 1.71× | Travel & Leisure |
| William Hill (bookmaker) | 1.54× | Games |
| Mango | 3.15× | Shopping |
| Home business | 3.06× | Business & Career |
| Luxury yacht | 2.31× | Travel & Leisure |
| Refrigerator | 1.66× | Home & Garden |
| Ticketmaster | 1.5× | Travel & Leisure |
| Movie theater | 1.74× | Movies & TV |
| We Buy Any Car | 1.66× | Cars & Mobility |
| Bored Panda | 2.49× | Internet & Social Media |
| Real property | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.26 |
| Convenience Orientation | PREMIUM | 1.18 |
| Indulgence | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
| Social Media Usage | JOY | 1.06 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
See TV audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.