TV Audience in Brazil
TV has an estimated audience of 17,161,666 people in Brazil. Top brand affinities: Sociedade Esportiva Palmeiras, Harry Potter, Neymar, Sport Club Corinthians Paulista, São Paulo FC.
Top brand affinities include Sociedade Esportiva Palmeiras, Harry Potter, Neymar, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.14× the country average).
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of TV fans
| Metric | Value |
|---|---|
| Estimated audience size | 17,161,666 |
Audience persona
The typical TV fan in Brazil shows strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.14× | Sports |
| Harry Potter | 2.37× | Movies & TV |
| Neymar | 2.87× | Sports |
| Sport Club Corinthians Paulista | 2.21× | Sports |
| São Paulo FC | 2.16× | Sports |
| UEFA Champions League | 3.09× | Sports |
| Real Madrid C.F. | 1.82× | Sports |
| Cruzeiro Esporte Clube | 1.79× | Sports |
| TikTok | 2.61× | Internet & Social Media |
| Sport Club Internacional | 2.01× | Sports |
| Santos FC | 1.55× | Sports |
| Fast food | 2.51× | Food & Beverages |
| Sephora | 3.36× | Shopping |
| AliExpress | 2.78× | Shopping |
| Children's clothing | 3× | Fashion & Accessoires |
| Skin care | 3.04× | Beauty & Wellness |
| SUVs | 2.76× | Cars & Mobility |
| Honda | 2.71× | Cars & Mobility |
| Grêmio Foot-Ball Porto Alegrense | 2.12× | Sports |
| Discounts and allowances | 3.15× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.34 |
| Need for Security | CONSERVATISM | 2.13 |
| Family Orientation | CONSERVATISM | 1.84 |
| Sports Activity | POWER | 1.8 |
| Design Affinity | PREMIUM | 1.8 |
| Luxury Orientation | PREMIUM | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
See TV audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.