A data profile of the people who buy, follow and care about TV in Brazil — modelled from more than twelve digital signal sources. TV has an estimated audience of 17,161,666 people in Brazil.
TV has an estimated audience of 17,161,666 people in Brazil. Top brand affinities: Al Pacino, Liam Neeson, Marie Curie, Xabi Alonso, Netherlands.
Top brand affinities include Al Pacino, Liam Neeson, Marie Curie, with strongest over-indexing on Al Pacino (1.51× the country average).
The typical TV fan in Brazil shows strong Community Orientation tendencies and a notable affinity for Al Pacino.
The key figures that characterise the TV profile in Brazil.
| Metric | Value |
|---|---|
| Estimated audience size | 17,161,666 |
of the worldwide TV audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 1.88× | ||
| 02 | AMC (TV channel) | Movies & TV | 1.74× | ||
| 03 | Julie Andrews | Movies & TV | 1.70× | ||
| 04 | Marie Curie | Business & Career | 1.69× | ||
| 05 | Xabi Alonso | Sports | 1.67× | ||
| 06 | Steve Carell | Movies & TV | 1.65× | ||
| 07 | Sam Claflin | Movies & TV | 1.63× | ||
| 08 | The Mentalist | Movies & TV | 1.60× | ||
| 09 | Netherlands | Travel & Leisure | 1.58× | ||
| 10 | Halle Berry | Movies & TV | 1.58× | ||
| 11 | Rebelde | Movies & TV | 1.57× | ||
| 12 | Liam Neeson | Movies & TV | 1.56× | ||
| 13 | Bonnie Tyler | Music & Radio | 1.56× | ||
| 14 | Wesley Snipes | Movies & TV | 1.54× | ||
| 15 | Christian Bale | Movies & TV | 1.53× | ||
| 16 | Austin Butler | Movies & TV | 1.53× | ||
| 17 | Yahoo! | Internet & Social Media | 1.52× | ||
| 18 | Grace Kelly | Movies & TV | 1.52× | ||
| 19 | Al Pacino | Movies & TV | 1.51× | ||
| 20 | Rod Stewart | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.08× | |
| Sports Activity | POWER | 1.06× | |
| Patriotism | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Indulgence | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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