TV Audience in Italy
TV has an estimated audience of 17,639,047 people in Italy. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
TV fans in Italy are concentrated in Lombardy, with strong brand affinity for Leggo. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of TV fans
| Metric | Value |
|---|---|
| Estimated audience size | 17,639,047 |
Audience persona
The typical TV fan in Italy shows strong Community Orientation tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,620,030 | 1.17× |
| Lazio | 2,331,175 | 1.08× |
| Campania | 2,317,634 | 1.17× |
| Sicilia | 2,197,816 | 1.44× |
| Piedmont | 1,566,570 | 1.2× |
| Emilia-Romagna | 1,446,074 | 1× |
| Veneto | 1,405,947 | 1.01× |
| Puglia | 1,308,249 | 1.08× |
| Tuscany | 1,225,821 | 1.05× |
| Calabria | 606,191 | 1.12× |
| Liguria | 599,727 | 1.21× |
| Sardinia | 461,702 | 0.93× |
| Marche | 388,601 | 0.88× |
| Friuli-Venezia Giulia | 357,827 | 1.08× |
| Abruzzo | 339,963 | 0.87× |
| Trentino-Alto Adige/Südtirol | 316,542 | 0.95× |
| Umbria | 217,039 | 0.76× |
| Basilicata | 139,390 | 0.87× |
| Molise | 57,480 | 0.69× |
| Aosta Valley | 20,142 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.14 |
| Social Media Usage | JOY | 1.13 |
| Extroversion | THRILL | 1.13 |
| Sustainability | BALANCE | 0.97 |
| Pet Ownership | JOY | 0.95 |
| Price Sensitivity | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
See TV audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
How to read this data
Audience size is the estimated number of people in Italy who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.