A data profile of the people who buy, follow and care about TV talkshows in Italy — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 6,071,892 people in Italy.
The average TV talkshows fan in Italy is 45.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Canada, Dagospia, Business, with strongest over-indexing on Canada (5.83× the country average).
Demographically, the TV talkshows audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical TV talkshows fan in Italy is more female, around 45.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Canada.
The key figures that characterise the TV talkshows profile in Italy.
60.0% are female, 40.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 45.0 |
| Estimated audience size | 6,071,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide TV talkshows audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~500K | 1.06× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.06× | |
| 03 | Veneto | ~500K | 1.03× | |
| 04 | Liguria | ~200K | 1.03× | |
| 05 | Abruzzo | ~100K | 1.02× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 07 | Campania | ~700K | 1.01× | |
| 08 | Sicilia | ~500K | 1.01× | |
| 09 | Tuscany | ~400K | 1.01× | |
| 10 | Puglia | ~400K | 1.00× | |
| 11 | Calabria | ~200K | 1.00× | |
| 12 | Marche | ~200K | 1.00× | |
| 13 | Umbria | ~100K | 1.00× | |
| 14 | Lazio | ~700K | 0.99× | |
| 15 | Piedmont | ~400K | 0.99× | |
| 16 | Sardinia | ~200K | 0.99× | |
| 17 | Lombardy | ~1M | 0.95× | |
| 18 | Molise | 0.00× | ||
| 19 | Aosta Valley | 0.00× | ||
| 20 | Basilicata | 0.00× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canada | Travel & Leisure | 5.83× | ||
| 02 | Talk radio | Music & Radio | 4.51× | ||
| 03 | Dagospia | News | 2.23× | ||
| 04 | Friendship | Kids & Family | 2.13× | ||
| 05 | Breaking news | Movies & TV | 2.07× | ||
| 06 | Online newspaper | News | 1.96× | ||
| 07 | Wikipedia | Internet & Social Media | 1.90× | ||
| 08 | Volunteering | Politics & Society | 1.78× | ||
| 09 | Woman | Kids & Family | 1.71× | ||
| 10 | Libero (newspaper) | News | 1.66× | ||
| 11 | Books | Literature | 1.62× | ||
| 12 | Women's clothing | Fashion & Accessoires | 1.61× | ||
| 13 | Earth | Travel & Leisure | 1.60× | ||
| 14 | France | Travel & Leisure | 1.57× | ||
| 15 | Subito.it | Shopping | 1.55× | ||
| 16 | Family | Kids & Family | 1.54× | ||
| 17 | Business | Business & Career | 1.51× | ||
| 18 | Child | Kids & Family | 1.51× | ||
| 19 | Message in a Bottle (film) | Movies & TV | 1.51× | ||
| 20 | TV | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.63× | |
| Community Orientation | OPEN | 1.54× | |
| Quality Awareness | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.92× | |
| Sports Activity | POWER | 0.93× | |
| Extroversion | THRILL | 0.99× |
TV talkshows has an estimated audience of 6,071,892 people in Italy, concentrated in Lombardy and Lazio.
60.0% of TV talkshows fans are female, 40.0% are male, with an average age of 45.0 years.
TV talkshows fans show strongest brand affinity for Canada (5.83×), Dagospia (2.23×), and Business (1.51×) over the country average.
TV talkshows fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on Dagospia (2.23×), Business (1.51×), Woman (1.71×), and Friendship (2.13×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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