A data profile of the people who buy, follow and care about Friendship in Italy — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 14,826,265 people in Italy.
Friendship has an estimated audience of 14,826,265 people in Italy. 58.6% are female, 41.4% are male, average age 42.1. Top brand affinities: Wikipedia, Volunteering, Innovation, Coop, TV talkshows.
Top brand affinities include Wikipedia, Volunteering, Innovation, with strongest over-indexing on Wikipedia (2.2× the country average).
Demographically, the Friendship audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
The typical Friendship fan in Italy is more female, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Friendship profile in Italy.
58.6% are female, 41.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.1 |
| Estimated audience size | 14,826,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Friendship audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple TV | Movies & TV | 2.31× | ||
| 02 | Google Images | Internet & Social Media | 2.23× | ||
| 03 | Wikipedia | Internet & Social Media | 2.20× | ||
| 04 | TV talkshows | Movies & TV | 2.13× | ||
| 05 | Board games | Games | 2.02× | ||
| 06 | Volunteering | Politics & Society | 1.98× | ||
| 07 | Innovation | Business & Career | 1.97× | ||
| 08 | Satire | Literature | 1.94× | ||
| 09 | Virtual reality | Technology & Electronics | 1.91× | ||
| 10 | Internet & Social Media | 1.90× | |||
| 11 | YouTube Music | Internet & Social Media | 1.88× | ||
| 12 | General practitioner | Health | 1.75× | ||
| 13 | Sustainable energy | Home & Garden | 1.74× | ||
| 14 | Coop | Food & Beverages | 1.69× | ||
| 15 | Mediaset | Technology & Electronics | 1.69× | ||
| 16 | Deal of the day | Shopping | 1.63× | ||
| 17 | Champagne | Food & Beverages | 1.63× | ||
| 18 | Expensive Taste | Business & Career | 1.58× | ||
| 19 | Lego | Kids & Family | 1.57× | ||
| 20 | Google News | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Sustainability | BALANCE | 1.32× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Sports Activity | POWER | 0.87× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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