Friendship Audience in Spain
Friendship has an estimated audience of 8,638,947 people in Spain. 62.0% are female, 38.0% are male, average age 43.5. Top brand affinities: MSN, Julio Iglesias, Stradivarius, Movistar, Iberia (airline).
Top brand affinities include MSN, Julio Iglesias, Stradivarius, with strongest over-indexing on MSN (5.82× the country average). Demographically, the Friendship audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Category: Kids & Family · Type: Topic
Demographics of Friendship fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.5 |
| Estimated audience size | 8,638,947 |
Audience persona
The typical Friendship fan in Spain is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.82× | News |
| Julio Iglesias | 3.43× | Music & Radio |
| Stradivarius | 2.67× | Shopping |
| Movistar | 2.3× | Technology & Electronics |
| Iberia (airline) | 1.8× | Travel & Leisure |
| CAC 40 | 2.67× | Business & Career |
| Family | 1.58× | Kids & Family |
| Girona | 2.99× | Sports |
| 1.72× | Internet & Social Media | |
| Nature | 1.51× | Home & Garden |
| Kundalini yoga | 4.58× | Health |
| Mapfre | 2.42× | Business & Career |
| Orange | 2.58× | Technology & Electronics |
| Logitravel | 3.66× | Travel & Leisure |
| Lunch | 2.76× | Food & Beverages |
| Formentera | 4.71× | Travel & Leisure |
| Catering | 4.32× | Food & Beverages |
| Spas | 1.71× | Beauty & Wellness |
| Happiness | 1.61× | Health |
| Sarah Jessica Parker | 4.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.24 |
| Sustainability | BALANCE | 1.19 |
| Family Orientation | CONSERVATISM | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
| Mindfulness | BALANCE | 1.1 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
See Friendship audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.