A data profile of the people who buy, follow and care about Friendship in Spain — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 8,638,947 people in Spain.
Friendship has an estimated audience of 8,638,947 people in Spain. 62.0% are female, 38.0% are male, average age 43.5. Top brand affinities: Volunteering, Renewable energy, Innovation, IBEX 35, Spas.
Top brand affinities include Volunteering, Renewable energy, Innovation, with strongest over-indexing on Volunteering (3.45× the country average).
Demographically, the Friendship audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Friendship fan in Spain is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Volunteering.
The key figures that characterise the Friendship profile in Spain.
62.0% are female, 38.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.5 |
| Estimated audience size | 8,638,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Friendship audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.45× | ||
| 02 | Renewable energy | Business & Career | 2.71× | ||
| 03 | Innovation | Business & Career | 2.43× | ||
| 04 | Real property | Home & Garden | 1.97× | ||
| 05 | Julio Iglesias | Music & Radio | 1.94× | ||
| 06 | Solar energy | Home & Garden | 1.93× | ||
| 07 | Hypermarket | Shopping | 1.92× | ||
| 08 | MSN | News | 1.88× | ||
| 09 | Instant messaging | Internet & Social Media | 1.83× | ||
| 10 | Badoo | Internet & Social Media | 1.83× | ||
| 11 | Drawing | Home & Garden | 1.79× | ||
| 12 | IBEX 35 | Business & Career | 1.76× | ||
| 13 | Caixabank | Business & Career | 1.75× | ||
| 14 | Spas | Beauty & Wellness | 1.64× | ||
| 15 | Religion | Business & Career | 1.64× | ||
| 16 | Happiness | Health | 1.61× | ||
| 17 | Desserts | Food & Beverages | 1.61× | ||
| 18 | Stradivarius | Shopping | 1.59× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.53× | ||
| 20 | Movistar+ | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Sustainability | BALANCE | 1.33× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.81× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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