Friendship Audience in United Kingdom
Friendship has an estimated audience of 15,165,550 people in United Kingdom. 64.0% are female, 36.0% are male, average age 42.6. Top regions: England, Scotland, Wales. Top brand affinities: Weddings, Hobby, Home Bargains, Distilled beverage, Daily Star (United Kingdom).
The average Friendship fan in United Kingdom is 42.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Wales. Top brand affinities include Weddings, Hobby, Home Bargains, with strongest over-indexing on Weddings (1.89× the country average). Demographically, the Friendship audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Friendship fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 42.6 |
| Estimated audience size | 15,165,550 |
Audience persona
The typical Friendship fan in United Kingdom is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,830,060 | 0.63× |
| Scotland | 2,467,106 | 1.81× |
| Wales | 1,452,472 | 1.68× |
| South East | 1,059,527 | 0.52× |
| Yorkshire and the Humber | 883,660 | 0.73× |
| Northern Ireland | 868,352 | 1.86× |
| East of England | 546,797 | 0.39× |
| South West | 527,096 | 0.42× |
| West Midlands | 453,109 | 0.7× |
| East Midlands | 424,163 | 0.4× |
| North East | 395,648 | 0.67× |
| North West | 366,875 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.89× | Kids & Family |
| Hobby | 1.72× | Home & Garden |
| Home Bargains | 1.71× | Shopping |
| Distilled beverage | 1.69× | Food & Beverages |
| Daily Star (United Kingdom) | 2.15× | News |
| 1.72× | Internet & Social Media | |
| Expensive Taste | 2.17× | Business & Career |
| TripAdvisor | 1.72× | Travel & Leisure |
| Purchase discount | 3.12× | Shopping |
| Vegetable | 1.59× | Food & Beverages |
| Luxury yacht | 2.45× | Travel & Leisure |
| Home business | 3.12× | Business & Career |
| Real property | 2.19× | Home & Garden |
| Volunteering | 1.57× | Politics & Society |
| Refrigerator | 1.74× | Home & Garden |
| Mango | 3.02× | Shopping |
| Local news | 1.6× | News |
| Bored Panda | 2.85× | Internet & Social Media |
| Betfair | 1.74× | Games |
| Game of Thrones | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.31 |
| Indulgence | JOY | 1.24 |
| Family Orientation | CONSERVATISM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Social Media Usage | JOY | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
See Friendship audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Friendship have in United Kingdom?
Friendship has an estimated audience of 15,165,550 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Friendship fans?
64.0% of Friendship fans are female, 36.0% are male, with an average age of 42.6 years.
Which brands do Friendship fans like most?
Friendship fans show strongest brand affinity for Weddings (1.89×), Hobby (1.72×), and Home Bargains (1.71×) over the country average.
Where do Friendship fans live in United Kingdom?
Friendship fans in United Kingdom are most concentrated in England (reach 8,830,060), Scotland (reach 2,467,106), and Wales (reach 1,452,472). These three regions account for the largest share of the active audience.
What other brands do Friendship fans also like?
Beyond Friendship itself, the audience over-indexes on Hobby (1.72×), Home Bargains (1.71×), Distilled beverage (1.69×), and Daily Star (United Kingdom) (2.15×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.