A data profile of the people who buy, follow and care about Friendship in India — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 14,941,689 people in India.
Friendship has an estimated audience of 14,941,689 people in India. 25.4% are female, 74.6% are male, average age 31.2. Top brand affinities: Family, Weddings, Volunteering, Desserts, Spas.
Top brand affinities include Family, Weddings, Volunteering, with strongest over-indexing on Family (2.12× the country average).
Demographically, the Friendship audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Friendship fan in India is more male, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Family.
The key figures that characterise the Friendship profile in India.
25.4% are female, 74.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 31.2 |
| Estimated audience size | 14,941,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Friendship audience comes from India.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 2.51× | ||
| 02 | Desserts | Food & Beverages | 2.26× | ||
| 03 | Fast food restaurants | Food & Beverages | 2.26× | ||
| 04 | Drawing | Home & Garden | 2.19× | ||
| 05 | Social media marketing | Business & Career | 2.18× | ||
| 06 | Family | Kids & Family | 2.12× | ||
| 07 | Sunglasses | Fashion & Accessoires | 2.08× | ||
| 08 | Tattoos | Fashion & Accessoires | 2.06× | ||
| 09 | Spas | Beauty & Wellness | 1.94× | ||
| 10 | Bars | Travel & Leisure | 1.92× | ||
| 11 | Toys | Games | 1.81× | ||
| 12 | Weddings | Kids & Family | 1.73× | ||
| 13 | Dogs | Pets & Animals | 1.73× | ||
| 14 | Concerts | Music & Radio | 1.70× | ||
| 15 | Vacations | Travel & Leisure | 1.70× | ||
| 16 | Psychology | Business & Career | 1.60× | ||
| 17 | Nature | Home & Garden | 1.58× | ||
| 18 | Gambling | Games | 1.58× | ||
| 19 | Happiness | Health | 1.53× | ||
| 20 | Automobiles | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.54× | |
| Mindfulness | BALANCE | 1.28× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.86× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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