A data profile of the people who buy, follow and care about Friendship in Austria — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 1,348,117 people in Austria.
The average Friendship fan in Austria is 40.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Desserts, Happiness, with strongest over-indexing on Billa (supermarket) (1.55× the country average).
Demographically, the Friendship audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Friendship fan in Austria is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Friendship profile in Austria.
60.8% are female, 39.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 40.7 |
| Estimated audience size | 1,348,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Friendship audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
Where the Friendship audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.12× | |
| 02 | Lower Austria | ~200K | 1.10× | |
| 03 | Styria | ~200K | 1.02× | |
| 04 | Burgenland | ~40K | 1.02× | |
| 05 | Vorarlberg | ~50K | 1.01× | |
| 06 | Carinthia (state) | ~70K | 1.00× | |
| 07 | Tyrol | ~90K | 0.95× | |
| 08 | Salzburg | ~80K | 0.94× | |
| 09 | Vienna | ~200K | 0.82× |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VIER PFOTEN | Pets & Animals | 2.60× | ||
| 02 | Anthropology | Business & Career | 2.19× | ||
| 03 | MSN | News | 2.11× | ||
| 04 | Desserts | Food & Beverages | 1.98× | ||
| 05 | Social media marketing | Business & Career | 1.98× | ||
| 06 | Drawing | Home & Garden | 1.92× | ||
| 07 | Felix Baumgartner | Sports | 1.84× | ||
| 08 | Happiness | Health | 1.77× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.74× | ||
| 10 | Bars | Travel & Leisure | 1.74× | ||
| 11 | Lodging | Travel & Leisure | 1.74× | ||
| 12 | Slovenia | Travel & Leisure | 1.73× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.70× | ||
| 14 | Italian cuisine | Food & Beverages | 1.66× | ||
| 15 | Hungary | Travel & Leisure | 1.65× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.62× | ||
| 17 | YouTube Music | Internet & Social Media | 1.59× | ||
| 18 | Vacations | Travel & Leisure | 1.58× | ||
| 19 | Billa (supermarket) | Shopping | 1.55× | ||
| 20 | Czech Republic | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.39× | |
| Mindfulness | BALANCE | 1.34× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Design Affinity | PREMIUM | 0.92× | |
| Risk Appetite | THRILL | 0.96× |
Friendship has an estimated audience of 1,348,117 people in Austria, concentrated in Vienna and Lower Austria.
60.8% of Friendship fans are female, 39.2% are male, with an average age of 40.7 years.
Friendship fans show strongest brand affinity for Billa (supermarket) (1.55×), Desserts (1.98×), and Happiness (1.77×) over the country average.
Friendship fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Friendship itself, the audience over-indexes on Desserts (1.98×), Happiness (1.77×), Vacations (1.58×), and Hungary (1.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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