A data profile of the people who buy, follow and care about Friendship in Netherlands — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 3,862,557 people in Netherlands.
Friendship has an estimated audience of 3,862,557 people in Netherlands. 66.6% are female, 33.4% are male, average age 44.1. Top brand affinities: Walking, Etos, Family, Kruidvat, HEMA.
Top brand affinities include Walking, Etos, Family, with strongest over-indexing on Walking (2.67× the country average).
Demographically, the Friendship audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Extroversion, Family Orientation.
The typical Friendship fan in Netherlands is more female, around 44.1 years old, with strong Extroversion tendencies and a notable affinity for Walking.
The key figures that characterise the Friendship profile in Netherlands.
66.6% are female, 33.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 44.1 |
| Estimated audience size | 3,862,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Friendship audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.67× | ||
| 02 | Libelle | Pets & Animals | 2.67× | ||
| 03 | Etos | Health | 2.12× | ||
| 04 | Spas | Beauty & Wellness | 1.98× | ||
| 05 | Happiness | Health | 1.95× | ||
| 06 | Family | Kids & Family | 1.88× | ||
| 07 | Psychology | Business & Career | 1.87× | ||
| 08 | Belgium | Travel & Leisure | 1.85× | ||
| 09 | Marco Borsato | Music & Radio | 1.84× | ||
| 10 | Toys | Games | 1.77× | ||
| 11 | ABN AMRO | Business & Career | 1.71× | ||
| 12 | Dogs | Pets & Animals | 1.70× | ||
| 13 | Education | Business & Career | 1.66× | ||
| 14 | Bol.com | Shopping | 1.65× | ||
| 15 | Vacations | Travel & Leisure | 1.63× | ||
| 16 | Kruidvat | Shopping | 1.60× | ||
| 17 | Nature | Home & Garden | 1.59× | ||
| 18 | Canada | Travel & Leisure | 1.58× | ||
| 19 | HEMA | Shopping | 1.57× | ||
| 20 | Ziggo | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Family Orientation | CONSERVATISM | 1.47× | |
| Mindfulness | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.98× | |
| Career Orientation | POWER | 1.02× | |
| Price Sensitivity | PREMIUM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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