Friendship Audience in Germany
Friendship has an estimated audience of 9,873,265 people in Germany. 59.0% are female, 41.0% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Home Delivery, Israel, Volvo V60.
The average Friendship fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Friendship audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Friendship fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.7 |
| Estimated audience size | 9,873,265 |
Audience persona
The typical Friendship fan in Germany is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,068,429 | 0.96× |
| Bayern | 1,400,148 | 0.88× |
| Baden-Württemberg | 1,229,787 | 0.91× |
| Niedersachsen | 951,170 | 0.99× |
| Berlin | 589,113 | 1.33× |
| Hessen | 570,841 | 0.76× |
| Sachsen | 562,532 | 1.16× |
| Rheinland-Pfalz | 450,084 | 0.91× |
| Brandenburg | 383,932 | 1.25× |
| Sachsen-Anhalt | 326,256 | 1.28× |
| Schleswig-Holstein | 312,389 | 0.88× |
| Thüringen | 295,168 | 1.17× |
| Mecklenburg-Vorpommern | 218,809 | 1.16× |
| Hamburg | 155,359 | 0.7× |
| Saarland | 113,673 | 0.94× |
| Bremen | 60,179 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.8× | Cars & Mobility |
| Home Delivery | 2.36× | Food & Beverages |
| Israel | 1.66× | Travel & Leisure |
| Volvo V60 | 3.52× | Cars & Mobility |
| KLIX (AM) | 1.81× | Music & Radio |
| Corfu (regional unit) | 2.02× | Travel & Leisure |
| Zagreb | 2.21× | Travel & Leisure |
| Esra Erol | 3.1× | Movies & TV |
| Theocracy | 5.58× | Music & Radio |
| Keeper (password manager) | 2.07× | Technology & Electronics |
| Hatten | 2.54× | Travel & Leisure |
| Throne of Glass | 2.5× | Literature |
| Fatteh | 4.38× | Food & Beverages |
| Pantsuit | 2.71× | Fashion & Accessoires |
| Staycation | 1.54× | Home & Garden |
| Huck (magazine) | 3.64× | Internet & Social Media |
| The Hunt (2012 film) | 1.62× | Movies & TV |
| Competitive dance | 1.93× | Sports |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.72 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Sports Activity | POWER | 1.2 |
| Tradition | CONSERVATISM | 1.17 |
| Indulgence | JOY | 1.1 |
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
See Friendship audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Friendship have in Germany?
Friendship has an estimated audience of 9,873,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Friendship fans?
59.0% of Friendship fans are female, 41.0% are male, with an average age of 37.7 years.
Which brands do Friendship fans like most?
Friendship fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (1.8×), and Home Delivery (2.36×) over the country average.
Where do Friendship fans live in Germany?
Friendship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,068,429), Bayern (reach 1,400,148), and Baden-Württemberg (reach 1,229,787). These three regions account for the largest share of the active audience.
What other brands do Friendship fans also like?
Beyond Friendship itself, the audience over-indexes on Škoda Kodiaq (1.8×), Home Delivery (2.36×), Israel (1.66×), and Volvo V60 (3.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.