Friendship Audience in Germany
Friendship has an estimated audience of 9,873,265 people in Germany. 59.0% are female, 41.0% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, Family, Western Union, Vacations.
The average Friendship fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, Family, with strongest over-indexing on Tagesschau (2.79× the country average). Demographically, the Friendship audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Friendship fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.7 |
| Estimated audience size | 9,873,265 |
Audience persona
The typical Friendship fan in Germany is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,068,429 | 0.96× |
| Bayern | 1,400,148 | 0.88× |
| Baden-Württemberg | 1,229,787 | 0.91× |
| Niedersachsen | 951,170 | 0.99× |
| Berlin | 589,113 | 1.33× |
| Hessen | 570,841 | 0.76× |
| Sachsen | 562,532 | 1.16× |
| Rheinland-Pfalz | 450,084 | 0.91× |
| Brandenburg | 383,932 | 1.25× |
| Sachsen-Anhalt | 326,256 | 1.28× |
| Schleswig-Holstein | 312,389 | 0.88× |
| Thüringen | 295,168 | 1.17× |
| Mecklenburg-Vorpommern | 218,809 | 1.16× |
| Hamburg | 155,359 | 0.7× |
| Saarland | 113,673 | 0.94× |
| Bremen | 60,179 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.79× | Movies & TV |
| Satire | 4.69× | Literature |
| Family | 2.02× | Kids & Family |
| Western Union | 4.09× | Business & Career |
| Vacations | 2.53× | Travel & Leisure |
| German television comedy | 5.07× | Movies & TV |
| Hygiene | 2.92× | Beauty & Wellness |
| Transfermarkt | 2.48× | Sports |
| Self care | 3.06× | Health |
| Pets | 1.61× | Pets & Animals |
| Real property | 3.86× | Home & Garden |
| Hairstyle | 2.48× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Storm of Love | 2.9× | Movies & TV |
| Automobiles | 1.53× | Cars & Mobility |
| Self-confidence | 3.52× | Health |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Leggings | 3.15× | Fashion & Accessoires |
| Vacation rental | 3.01× | Travel & Leisure |
| Hundeurlaub | 5.78× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.72 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Sports Activity | POWER | 1.2 |
| Tradition | CONSERVATISM | 1.17 |
| Indulgence | JOY | 1.1 |
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
See Friendship audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Friendship have in Germany?
Friendship has an estimated audience of 9,873,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Friendship fans?
59.0% of Friendship fans are female, 41.0% are male, with an average age of 37.7 years.
Which brands do Friendship fans like most?
Friendship fans show strongest brand affinity for Tagesschau (2.79×), Satire (4.69×), and Family (2.02×) over the country average.
Where do Friendship fans live in Germany?
Friendship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,068,429), Bayern (reach 1,400,148), and Baden-Württemberg (reach 1,229,787). These three regions account for the largest share of the active audience.
What other brands do Friendship fans also like?
Beyond Friendship itself, the audience over-indexes on Satire (4.69×), Family (2.02×), Western Union (4.09×), and Vacations (2.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.