A data profile of the people who buy, follow and care about Friendship in Canada — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 7,659,654 people in Canada.
The average Friendship fan in Canada is 40.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Ice Hockey World Championships, TMZ, Reddit, with strongest over-indexing on Ice Hockey World Championships (1.87× the country average).
Demographically, the Friendship audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Friendship fan in Canada is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Friendship profile in Canada.
58.6% are female, 41.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 40.4 |
| Estimated audience size | 7,659,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Friendship audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
Where the Friendship audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.39× | |
| 02 | British Columbia | ~1.5M | 1.21× | |
| 03 | Saskatchewan | ~300K | 1.18× | |
| 04 | Manitoba | ~300K | 1.15× | |
| 05 | Alberta | ~1M | 1.13× | |
| 06 | New Brunswick | ~200K | 1.02× | |
| 07 | Nova Scotia | ~200K | 0.92× | |
| 08 | Prince Edward Island | ~30K | 0.90× | |
| 09 | Newfoundland and Labrador | ~100K | 0.86× | |
| 10 | Quebec | ~1M | 0.64× |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lottery | Games | 2.28× | ||
| 02 | Tabloid (newspaper format) | Literature | 2.28× | ||
| 03 | Golden Globe Award | Movies & TV | 2.28× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.28× | ||
| 05 | Emmy Award | Movies & TV | 2.28× | ||
| 06 | TV game shows | Movies & TV | 2.10× | ||
| 07 | TMZ | Internet & Social Media | 2.08× | ||
| 08 | Internet & Social Media | 2.04× | |||
| 09 | Virtual reality | Technology & Electronics | 1.98× | ||
| 10 | Ice Hockey World Championships | Sports | 1.87× | ||
| 11 | Vehicle insurance | Cars & Mobility | 1.85× | ||
| 12 | Puzzle video games | Games | 1.78× | ||
| 13 | Subway | Food & Beverages | 1.77× | ||
| 14 | TV comedies | Movies & TV | 1.75× | ||
| 15 | Innovation | Business & Career | 1.72× | ||
| 16 | TV talkshows | Movies & TV | 1.69× | ||
| 17 | Solar energy | Home & Garden | 1.65× | ||
| 18 | WWE | Sports | 1.61× | ||
| 19 | Real property | Home & Garden | 1.52× | ||
| 20 | Religion | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.51× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Urban Lifestyle | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.83× | |
| Indulgence | JOY | 0.93× |
Friendship has an estimated audience of 7,659,654 people in Canada, concentrated in Ontario and British Columbia.
58.6% of Friendship fans are female, 41.4% are male, with an average age of 40.4 years.
Friendship fans show strongest brand affinity for Ice Hockey World Championships (1.87×), TMZ (2.08×), and Reddit (2.04×) over the country average.
Friendship fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Friendship itself, the audience over-indexes on TMZ (2.08×), Reddit (2.04×), Subway (1.77×), and Religion (1.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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