Friendship Audience in Canada
Friendship has an estimated audience of 7,659,654 people in Canada. 58.6% are female, 41.4% are male, average age 40.4. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Ice Hockey World Championships, LinkedIn, TMZ, Reddit, Subway.
The average Friendship fan in Canada is 40.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Ice Hockey World Championships, LinkedIn, TMZ, with strongest over-indexing on Ice Hockey World Championships (1.87× the country average). Demographically, the Friendship audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Friendship fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 40.4 |
| Estimated audience size | 7,659,654 |
Audience persona
The typical Friendship fan in Canada is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,450,608 | 1.39× |
| British Columbia | 1,381,353 | 1.21× |
| Quebec | 1,170,663 | 0.64× |
| Alberta | 1,071,367 | 1.13× |
| Manitoba | 329,425 | 1.15× |
| Saskatchewan | 286,040 | 1.18× |
| Nova Scotia | 211,046 | 0.92× |
| New Brunswick | 180,323 | 1.02× |
| Newfoundland and Labrador | 100,335 | 0.86× |
| Prince Edward Island | 34,014 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.87× | Sports |
| 1.96× | Internet & Social Media | |
| TMZ | 2.08× | Internet & Social Media |
| 2.04× | Internet & Social Media | |
| Subway | 1.77× | Food & Beverages |
| Religion | 1.5× | Business & Career |
| TV game shows | 2.1× | Movies & TV |
| Real property | 1.52× | Home & Garden |
| TV talkshows | 1.69× | Movies & TV |
| Lottery | 2.28× | Games |
| Tabloid (newspaper format) | 2.28× | Literature |
| Innovation | 1.72× | Business & Career |
| Golden Globe Award | 2.28× | Movies & TV |
| Puzzle video games | 1.78× | Games |
| TV comedies | 1.75× | Movies & TV |
| Virtual reality | 1.98× | Technology & Electronics |
| Non-alcoholic beverage | 2.28× | Food & Beverages |
| Vehicle insurance | 1.85× | Cars & Mobility |
| WWE | 1.61× | Sports |
| Emmy Award | 2.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.51 |
| Early Adopter Mentality | POWER | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
| Extroversion | THRILL | 1.16 |
| Spirituality | BALANCE | 1.14 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
See Friendship audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Friendship have in Canada?
Friendship has an estimated audience of 7,659,654 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Friendship fans?
58.6% of Friendship fans are female, 41.4% are male, with an average age of 40.4 years.
Which brands do Friendship fans like most?
Friendship fans show strongest brand affinity for Ice Hockey World Championships (1.87×), LinkedIn (1.96×), and TMZ (2.08×) over the country average.
Where do Friendship fans live in Canada?
Friendship fans in Canada are most concentrated in Ontario (reach 4,450,608), British Columbia (reach 1,381,353), and Quebec (reach 1,170,663). These three regions account for the largest share of the active audience.
What other brands do Friendship fans also like?
Beyond Friendship itself, the audience over-indexes on LinkedIn (1.96×), TMZ (2.08×), Reddit (2.04×), and Subway (1.77×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.