Reddit Audience in Canada
Reddit has an estimated audience of 5,700,520 people in Canada. 53.4% are female, 46.6% are male, average age 32.5. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Tim Horton, Catherine O'Hara, TMZ, Health care industry, Olive Garden.
The average Reddit fan in Canada is 32.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Tim Horton, Catherine O'Hara, TMZ, with strongest over-indexing on Tim Horton (1.56× the country average). Demographically, the Reddit audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Individualism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Reddit fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 32.5 |
| Estimated audience size | 5,700,520 |
Audience persona
The typical Reddit fan in Canada is balanced, around 32.5 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,370,930 | 1.41× |
| British Columbia | 1,287,714 | 1.51× |
| Alberta | 913,832 | 1.3× |
| Quebec | 875,334 | 0.64× |
| Manitoba | 202,120 | 0.95× |
| Nova Scotia | 180,021 | 1.06× |
| Saskatchewan | 163,735 | 0.91× |
| New Brunswick | 116,963 | 0.89× |
| Newfoundland and Labrador | 68,121 | 0.79× |
| Prince Edward Island | 15,636 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.56× | Sports |
| Catherine O'Hara | 3.31× | Movies & TV |
| TMZ | 2.61× | Internet & Social Media |
| Health care industry | 7.56× | Health |
| Olive Garden | 6.51× | Food & Beverages |
| Friendship | 2.04× | Kids & Family |
| Comedy movies | 1.66× | Movies & TV |
| Justified (TV series) | 11.06× | Movies & TV |
| Lindsay Lohan | 5.48× | Movies & TV |
| Education | 1.59× | Business & Career |
| Edmonton Oilers | 1.54× | Sports |
| Woman | 1.68× | Kids & Family |
| CBC News | 1.69× | Movies & TV |
| Pop music | 1.6× | Music & Radio |
| Music videos | 1.77× | Music & Radio |
| Electronics | 1.93× | Technology & Electronics |
| TV reality shows | 1.67× | Movies & TV |
| PlayNow.com | 1.91× | Games |
| New York City | 1.78× | Travel & Leisure |
| California | 2.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.29 |
| Career Orientation | POWER | 2.06 |
| Design Affinity | PREMIUM | 1.9 |
| Early Adopter Mentality | POWER | 1.76 |
| Convenience Orientation | PREMIUM | 1.46 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| China | 12.9% |
| Germany | 5.0% |
See Reddit audiences in other countries
More Social media audiences in Canada
Frequently asked questions
How many fans does Reddit have in Canada?
Reddit has an estimated audience of 5,700,520 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Reddit fans?
53.4% of Reddit fans are female, 46.6% are male, with an average age of 32.5 years.
Which brands do Reddit fans like most?
Reddit fans show strongest brand affinity for Tim Horton (1.56×), Catherine O'Hara (3.31×), and TMZ (2.61×) over the country average.
Where do Reddit fans live in Canada?
Reddit fans in Canada are most concentrated in Ontario (reach 3,370,930), British Columbia (reach 1,287,714), and Alberta (reach 913,832). These three regions account for the largest share of the active audience.
What other brands do Reddit fans also like?
Beyond Reddit itself, the audience over-indexes on Catherine O'Hara (3.31×), TMZ (2.61×), Health care industry (7.56×), and Olive Garden (6.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.