A data profile of the people who buy, follow and care about Reddit in Canada — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 5,700,520 people in Canada.
The average Reddit fan in Canada is 32.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Tim Horton, Catherine O'Hara, TMZ, with strongest over-indexing on Tim Horton (1.56× the country average).
Demographically, the Reddit audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Reddit fan in Canada is balanced, around 32.5 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Reddit profile in Canada.
53.4% are female, 46.6% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 32.5 |
| Estimated audience size | 5,700,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Reddit audience comes from Canada.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.51× | |
| 02 | Ontario | ~3.5M | 1.41× | |
| 03 | Alberta | ~900K | 1.30× | |
| 04 | Nova Scotia | ~200K | 1.06× | |
| 05 | Manitoba | ~200K | 0.95× | |
| 06 | Saskatchewan | ~200K | 0.91× | |
| 07 | New Brunswick | ~100K | 0.89× | |
| 08 | Newfoundland and Labrador | ~70K | 0.79× | |
| 09 | Quebec | ~900K | 0.64× | |
| 10 | Prince Edward Island | ~20K | 0.56× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Justified (TV series) | Movies & TV | 11.06× | ||
| 02 | Health care industry | Health | 7.56× | ||
| 03 | Olive Garden | Food & Beverages | 6.51× | ||
| 04 | Lindsay Lohan | Movies & TV | 5.48× | ||
| 05 | Mitch McConnell | Politics & Society | 3.70× | ||
| 06 | Catherine O'Hara | Movies & TV | 3.31× | ||
| 07 | The UPS Store | Shopping | 2.78× | ||
| 08 | TMZ | Internet & Social Media | 2.61× | ||
| 09 | Friendship | Kids & Family | 2.04× | ||
| 10 | Electronics | Technology & Electronics | 1.93× | ||
| 11 | PlayNow.com | Games | 1.91× | ||
| 12 | New York City | Travel & Leisure | 1.78× | ||
| 13 | Music videos | Music & Radio | 1.77× | ||
| 14 | CBC News | Movies & TV | 1.69× | ||
| 15 | Woman | Kids & Family | 1.68× | ||
| 16 | TV reality shows | Movies & TV | 1.67× | ||
| 17 | Comedy movies | Movies & TV | 1.66× | ||
| 18 | Pop music | Music & Radio | 1.60× | ||
| 19 | Education | Business & Career | 1.59× | ||
| 20 | Tim Horton | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.29× | |
| Career Orientation | POWER | 2.06× | |
| Design Affinity | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.91× | |
| Family Orientation | CONSERVATISM | 1.13× |
Reddit has an estimated audience of 5,700,520 people in Canada, concentrated in Ontario and British Columbia.
53.4% of Reddit fans are female, 46.6% are male, with an average age of 32.5 years.
Reddit fans show strongest brand affinity for Tim Horton (1.56×), Catherine O'Hara (3.31×), and TMZ (2.61×) over the country average.
Reddit fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1.5M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Catherine O'Hara (3.31×), TMZ (2.61×), Olive Garden (6.51×), and Health care industry (7.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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