A data profile of the people who buy, follow and care about Friendship in Brazil — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 12,480,661 people in Brazil.
Friendship has an estimated audience of 12,480,661 people in Brazil. 64.6% are female, 35.4% are male, average age 39.2. Top brand affinities: Spas, Pizza, MSN, Spotify, Drawing.
Top brand affinities include Spas, Pizza, MSN, with strongest over-indexing on Spas (1.74× the country average).
Demographically, the Friendship audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Creativity, Tradition.
The typical Friendship fan in Brazil is more female, around 39.2 years old, with strong Creativity tendencies and a notable affinity for Spas.
The key figures that characterise the Friendship profile in Brazil.
64.6% are female, 35.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 39.2 |
| Estimated audience size | 12,480,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Friendship audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soulmate | Kids & Family | 3.17× | ||
| 02 | Minivans | Cars & Mobility | 2.51× | ||
| 03 | Reptiles | Pets & Animals | 2.06× | ||
| 04 | Online poker | Games | 2.04× | ||
| 05 | Drawing | Home & Garden | 1.96× | ||
| 06 | MSN | News | 1.93× | ||
| 07 | Grazi Massafera | Movies & TV | 1.88× | ||
| 08 | Bossa nova | Music & Radio | 1.84× | ||
| 09 | Pizza | Food & Beverages | 1.81× | ||
| 10 | Arraial do Cabo | Travel & Leisure | 1.78× | ||
| 11 | Valentine's Day | Kids & Family | 1.77× | ||
| 12 | Spas | Beauty & Wellness | 1.74× | ||
| 13 | Forró | Music & Radio | 1.73× | ||
| 14 | Weddings | Kids & Family | 1.66× | ||
| 15 | Cruises | Travel & Leisure | 1.66× | ||
| 16 | Bars | Travel & Leisure | 1.64× | ||
| 17 | Spotify | Internet & Social Media | 1.58× | ||
| 18 | Baking | Food & Beverages | 1.58× | ||
| 19 | Desserts | Food & Beverages | 1.56× | ||
| 20 | Localiza | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.23× | |
| Tradition | CONSERVATISM | 1.21× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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