Desserts Audience in Brazil
Desserts has an estimated audience of 13,630,389 people in Brazil. 75.0% are female, 25.0% are male, average age 41.0. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Chocolate, Barbie, Pizza, Coffeehouses, Beauty salons.
The average Desserts fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Chocolate, Barbie, Pizza, with strongest over-indexing on Chocolate (2.09× the country average). Demographically, the Desserts audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Animation
Demographics of Desserts fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 41.0 |
| Estimated audience size | 13,630,389 |
Audience persona
The typical Desserts fan in Brazil is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Chocolate.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,082,277 | 1.71× |
| Rio de Janeiro | 2,393,712 | 1.87× |
| Minas Gerais | 1,201,260 | 0.85× |
| Bahia | 929,716 | 1.03× |
| Paraná | 877,277 | 1.05× |
| Rio Grande do Sul | 781,065 | 0.97× |
| Santa Catarina | 684,668 | 1.1× |
| Federal District | 619,766 | 2.73× |
| Pernambuco | 603,885 | 0.97× |
| Ceará | 531,834 | 0.89× |
| Pará | 432,937 | 0.97× |
| Goiás | 391,184 | 0.75× |
| Espírito Santo | 384,669 | 1.35× |
| Maranhão | 316,195 | 0.93× |
| Rio Grande do Norte | 274,331 | 1.21× |
| Amazonas | 259,604 | 1.1× |
| Paraíba | 230,308 | 0.84× |
| Mato Grosso | 183,463 | 0.72× |
| Mato Grosso do Sul | 154,412 | 0.78× |
| Alagoas | 148,059 | 0.74× |
| Piauí | 117,688 | 0.62× |
| Sergipe | 109,398 | 0.77× |
| Rondônia | 67,740 | 0.6× |
| Tocantins | 45,390 | 0.5× |
| Amapá | 33,317 | 0.69× |
| Roraima | 28,527 | 0.74× |
| Acre | 24,112 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chocolate | 2.09× | Food & Beverages |
| Barbie | 1.52× | Movies & TV |
| Pizza | 2.06× | Food & Beverages |
| Coffeehouses | 2.02× | Food & Beverages |
| Beauty salons | 1.57× | Beauty & Wellness |
| Coffee | 1.64× | Food & Beverages |
| Hair products | 1.57× | Beauty & Wellness |
| Fast food | 1.58× | Food & Beverages |
| Spas | 1.67× | Beauty & Wellness |
| Organic food | 1.84× | Food & Beverages |
| Dresses | 1.63× | Fashion & Accessoires |
| Wine | 1.57× | Food & Beverages |
| Baking | 2.28× | Food & Beverages |
| Spanish cuisine | 2.36× | Food & Beverages |
| Fast casual restaurants | 2.06× | Food & Beverages |
| Handbags | 1.67× | Fashion & Accessoires |
| Free software | 1.74× | Technology & Electronics |
| Discount stores | 1.51× | Shopping |
| Juice | 1.83× | Food & Beverages |
| Boutiques | 1.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.7 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Design Affinity | PREMIUM | 1.6 |
| Mindfulness | BALANCE | 1.59 |
| Family Orientation | CONSERVATISM | 1.5 |
| Price Sensitivity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
See Desserts audiences in other countries
More Animation audiences in Brazil
- Stitch! (11,838,823)
- Cars (film) (5,159,222)
- Dinosaucers (4,198,221)
- Minions (film) (3,055,644)
- Moana (2016 film) (3,014,154)
Frequently asked questions
How many fans does Desserts have in Brazil?
Desserts has an estimated audience of 13,630,389 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Desserts fans?
75.0% of Desserts fans are female, 25.0% are male, with an average age of 41.0 years.
Which brands do Desserts fans like most?
Desserts fans show strongest brand affinity for Chocolate (2.09×), Barbie (1.52×), and Pizza (2.06×) over the country average.
Where do Desserts fans live in Brazil?
Desserts fans in Brazil are most concentrated in São Paulo (reach 6,082,277), Rio de Janeiro (reach 2,393,712), and Minas Gerais (reach 1,201,260). These three regions account for the largest share of the active audience.
What other brands do Desserts fans also like?
Beyond Desserts itself, the audience over-indexes on Barbie (1.52×), Pizza (2.06×), Coffeehouses (2.02×), and Beauty salons (1.57×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.