A data profile of the people who buy, follow and care about Desserts in Brazil — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 13,630,389 people in Brazil.
The average Desserts fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Chocolate, Barbie, Pizza, with strongest over-indexing on Chocolate (2.09× the country average).
Demographically, the Desserts audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Desserts fan in Brazil is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Chocolate.
The key figures that characterise the Desserts profile in Brazil.
75.0% are female, 25.0% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 41.0 |
| Estimated audience size | 13,630,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Desserts audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
Where the Desserts audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~600K | 2.49× | |
| 02 | Rio de Janeiro | ~2.5M | 1.83× | |
| 03 | São Paulo | ~6M | 1.70× | |
| 04 | Espírito Santo | ~400K | 1.26× | |
| 05 | Rio Grande do Norte | ~300K | 1.13× | |
| 06 | Santa Catarina | ~700K | 1.08× | |
| 07 | Amazonas | ~300K | 1.06× | |
| 08 | Paraná | ~900K | 1.05× | |
| 09 | Bahia | ~900K | 1.03× | |
| 10 | Rio Grande do Sul | ~800K | 0.98× | |
| 11 | Pará | ~400K | 0.98× | |
| 12 | Pernambuco | ~600K | 0.97× | |
| 13 | Roraima | ~40K | 0.96× | |
| 14 | Maranhão | ~300K | 0.95× | |
| 15 | Amapá | ~50K | 0.95× | |
| 16 | Acre | ~40K | 0.94× | |
| 17 | Ceará | ~500K | 0.92× | |
| 18 | Paraíba | ~300K | 0.91× | |
| 19 | Sergipe | ~100K | 0.91× | |
| 20 | Mato Grosso do Sul | ~200K | 0.89× | |
| 21 | Alagoas | ~200K | 0.89× | |
| 22 | Rondônia | ~100K | 0.89× | |
| 23 | Tocantins | ~80K | 0.89× | |
| 24 | Minas Gerais | ~1M | 0.87× | |
| 25 | Piauí | ~200K | 0.86× | |
| 26 | Mato Grosso | ~200K | 0.85× | |
| 27 | Goiás | ~400K | 0.82× |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish cuisine | Food & Beverages | 2.36× | ||
| 02 | Baking | Food & Beverages | 2.28× | ||
| 03 | Chocolate | Food & Beverages | 2.09× | ||
| 04 | Pizza | Food & Beverages | 2.06× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.06× | ||
| 06 | Coffeehouses | Food & Beverages | 2.02× | ||
| 07 | Organic food | Food & Beverages | 1.84× | ||
| 08 | Juice | Food & Beverages | 1.83× | ||
| 09 | Free software | Technology & Electronics | 1.74× | ||
| 10 | Spas | Beauty & Wellness | 1.67× | ||
| 11 | Handbags | Fashion & Accessoires | 1.67× | ||
| 12 | Coffee | Food & Beverages | 1.64× | ||
| 13 | Dresses | Fashion & Accessoires | 1.63× | ||
| 14 | Fast food | Food & Beverages | 1.58× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.57× | ||
| 16 | Hair products | Beauty & Wellness | 1.57× | ||
| 17 | Wine | Food & Beverages | 1.57× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.55× | ||
| 19 | Barbie | Movies & TV | 1.52× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.36× | |
| Price Sensitivity | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Risk Appetite | THRILL | 0.84× | |
| Spirituality | BALANCE | 0.87× |
Desserts has an estimated audience of 13,630,389 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
75.0% of Desserts fans are female, 25.0% are male, with an average age of 41.0 years.
Desserts fans show strongest brand affinity for Chocolate (2.09×), Barbie (1.52×), and Pizza (2.06×) over the country average.
Desserts fans in Brazil are most concentrated in São Paulo (reach ~6M), Rio de Janeiro (reach ~2.5M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Desserts itself, the audience over-indexes on Barbie (1.52×), Pizza (2.06×), Coffeehouses (2.02×), and Beauty salons (1.57×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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