Juice Audience in Brazil
Juice has an estimated audience of 9,936,282 people in Brazil. 67.9% are female, 32.1% are male, average age 41.5. Top brand affinities: Pizza, Nature, WhatsApp, Preta Gil, Electrolux.
Top brand affinities include Pizza, Nature, WhatsApp, with strongest over-indexing on Pizza (2.7× the country average). Demographically, the Juice audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Category: Food & Beverages · Type: Topic
Demographics of Juice fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 41.5 |
| Estimated audience size | 9,936,282 |
Audience persona
The typical Juice fan in Brazil is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Pizza.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pizza | 2.7× | Food & Beverages |
| Nature | 1.81× | Home & Garden |
| 1.59× | Internet & Social Media | |
| Preta Gil | 1.63× | Music & Radio |
| Electrolux | 2.43× | Home & Garden |
| Desserts | 2.07× | Food & Beverages |
| Sport Club do Recife | 2.09× | Sports |
| Kitchen | 1.55× | Home & Garden |
| Dogs | 1.86× | Pets & Animals |
| Telegram | 2.27× | Internet & Social Media |
| Milk | 2.26× | Food & Beverages |
| Toys | 1.79× | Games |
| Online games | 1.86× | Games |
| Drawing | 2.11× | Home & Garden |
| Hairstyle | 1.97× | Beauty & Wellness |
| Steam | 2.33× | Games |
| Weddings | 1.91× | Kids & Family |
| 1.53× | Technology & Electronics | |
| Havaianas | 2.13× | Fashion & Accessoires |
| Cruises | 2.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Design Affinity | PREMIUM | 1.22 |
| Creativity | OPEN | 1.19 |
| Pet Ownership | JOY | 1.16 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
See Juice audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.