A data profile of the people who buy, follow and care about Juice in Brazil — modelled from more than twelve digital signal sources. Juice has an estimated audience of 9,936,282 people in Brazil.
Juice has an estimated audience of 9,936,282 people in Brazil. 67.9% are female, 32.1% are male, average age 41.5. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pizza.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.73× the country average).
Demographically, the Juice audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Juice fan in Brazil is more female, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Juice profile in Brazil.
67.9% are female, 32.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 41.5 |
| Estimated audience size | 9,936,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Juice audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza | Food & Beverages | 2.06× | ||
| 02 | Desserts | Food & Beverages | 1.83× | ||
| 03 | Wine | Food & Beverages | 1.76× | ||
| 04 | Milk | Food & Beverages | 1.74× | ||
| 05 | Internet & Social Media | 1.73× | |||
| 06 | Rock music | Music & Radio | 1.72× | ||
| 07 | Country music | Music & Radio | 1.69× | ||
| 08 | Pop music | Music & Radio | 1.68× | ||
| 09 | MSN | News | 1.67× | ||
| 10 | Drawing | Home & Garden | 1.67× | ||
| 11 | Soft drinks | Food & Beverages | 1.66× | ||
| 12 | Barbecue | Food & Beverages | 1.64× | ||
| 13 | Hip hop music | Music & Radio | 1.64× | ||
| 14 | Shopping malls | Shopping | 1.62× | ||
| 15 | Medicine | Business & Career | 1.60× | ||
| 16 | Fragrances | Beauty & Wellness | 1.56× | ||
| 17 | Hypermarket | Shopping | 1.56× | ||
| 18 | Snack food | Food & Beverages | 1.56× | ||
| 19 | Coffeehouses | Food & Beverages | 1.55× | ||
| 20 | Furniture | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Indulgence | JOY | 1.54× | |
| Healthy Lifestyle | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Mindfulness | BALANCE | 0.84× | |
| Patriotism | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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