A data profile of the people who buy, follow and care about Juice in Italy — modelled from more than twelve digital signal sources. Juice has an estimated audience of 7,584,575 people in Italy.
The average Juice fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Veneto.
Top brand affinities include Wine tasting, Volunteering, Local food, with strongest over-indexing on Wine tasting (2.01× the country average).
Demographically, the Juice audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Juice fan in Italy is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wine tasting.
The key figures that characterise the Juice profile in Italy.
60.7% are female, 39.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 43.9 |
| Estimated audience size | 7,584,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Juice audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
Where the Juice audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Marche | ~400K | 1.87× | |
| 02 | Lombardy | ~2.5M | 1.84× | |
| 03 | Emilia-Romagna | ~1M | 1.64× | |
| 04 | Piedmont | ~900K | 1.61× | |
| 05 | Umbria | ~200K | 1.59× | |
| 06 | Tuscany | ~800K | 1.55× | |
| 07 | Veneto | ~900K | 1.53× | |
| 08 | Aosta Valley | ~30K | 1.34× | |
| 09 | Abruzzo | ~200K | 1.30× | |
| 10 | Liguria | ~300K | 1.18× | |
| 11 | Molise | ~30K | 0.76× | |
| 12 | Basilicata | ~50K | 0.68× | |
| 13 | Lazio | ~600K | 0.62× | |
| 14 | Trentino-Alto Adige/Südtirol | ~90K | 0.62× | |
| 15 | Friuli-Venezia Giulia | ~80K | 0.55× | |
| 16 | Calabria | ~100K | 0.52× | |
| 17 | Sardinia | ~100K | 0.52× | |
| 18 | Sicilia | ~300K | 0.49× | |
| 19 | Campania | ~400K | 0.48× | |
| 20 | Puglia | ~300K | 0.48× |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Delivery | Food & Beverages | 3.06× | ||
| 02 | Middle Eastern cuisine | Food & Beverages | 2.44× | ||
| 03 | Red wine | Food & Beverages | 2.43× | ||
| 04 | Carrefour Market | Shopping | 2.43× | ||
| 05 | Thai cuisine | Food & Beverages | 2.34× | ||
| 06 | White wine | Food & Beverages | 2.21× | ||
| 07 | Fast casual restaurants | Food & Beverages | 2.07× | ||
| 08 | Wine tasting | Food & Beverages | 2.01× | ||
| 09 | Snack food | Food & Beverages | 1.92× | ||
| 10 | Gourmet Foods | Food & Beverages | 1.87× | ||
| 11 | Grilling | Food & Beverages | 1.83× | ||
| 12 | Champagne | Food & Beverages | 1.82× | ||
| 13 | Wikipedia | Internet & Social Media | 1.81× | ||
| 14 | Volunteering | Politics & Society | 1.75× | ||
| 15 | Local food | Food & Beverages | 1.74× | ||
| 16 | Deal of the day | Shopping | 1.71× | ||
| 17 | Espresso | Food & Beverages | 1.69× | ||
| 18 | Coop | Food & Beverages | 1.63× | ||
| 19 | Milk | Food & Beverages | 1.63× | ||
| 20 | Organic food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Indulgence | JOY | 1.34× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Mindfulness | BALANCE | 0.85× | |
| Need for Security | CONSERVATISM | 0.87× |
Juice has an estimated audience of 7,584,575 people in Italy, concentrated in Lombardy and Emilia-Romagna.
60.7% of Juice fans are female, 39.3% are male, with an average age of 43.9 years.
Juice fans show strongest brand affinity for Wine tasting (2.01×), Volunteering (1.75×), and Local food (1.74×) over the country average.
Juice fans in Italy are most concentrated in Lombardy (reach ~2.5M), Emilia-Romagna (reach ~1M), and Veneto (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Juice itself, the audience over-indexes on Volunteering (1.75×), Local food (1.74×), Coop (1.63×), and Organic food (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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