Juice Audience in Germany
Juice has an estimated audience of 5,128,837 people in Germany. 62.4% are female, 37.6% are male, average age 39.4. Top brand affinities: Tagesschau, Spiegel Online, Fast food, Pets, Transfermarkt.
Top brand affinities include Tagesschau, Spiegel Online, Fast food, with strongest over-indexing on Tagesschau (2.32× the country average). Demographically, the Juice audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Category: Food & Beverages · Type: Topic
Demographics of Juice fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 39.4 |
| Estimated audience size | 5,128,837 |
Audience persona
The typical Juice fan in Germany is more female, around 39.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.32× | Movies & TV |
| Spiegel Online | 1.92× | News |
| Fast food | 2.48× | Food & Beverages |
| Pets | 1.54× | Pets & Animals |
| Transfermarkt | 2.35× | Sports |
| Rossmann | 1.98× | Shopping |
| Do it yourself (DIY) | 1.75× | Home & Garden |
| REWE | 1.56× | Shopping |
| Airbnb | 1.7× | Travel & Leisure |
| Satire | 3× | Literature |
| Cat food | 2.37× | Pets & Animals |
| Local food | 2.22× | Food & Beverages |
| Flowering plant | 3.05× | Home & Garden |
| Rent-to-own | 6.23× | Home & Garden |
| Organic food | 1.79× | Food & Beverages |
| Westdeutscher Rundfunk | 2.34× | Movies & TV |
| Recipes | 1.59× | Food & Beverages |
| Greek cuisine | 4.52× | Food & Beverages |
| Korean cuisine | 4.65× | Food & Beverages |
| Spanish cuisine | 4.39× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47 |
| Sustainability | BALANCE | 1.45 |
| Indulgence | JOY | 1.42 |
| Pet Ownership | JOY | 1.42 |
| DIY Mentality | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
See Juice audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.