Rascasse Audience Intelligence

Juice Audience in Germany

A data profile of the people who buy, follow and care about Juice in Germany — modelled from more than twelve digital signal sources. Juice has an estimated audience of 5,128,837 people in Germany.

#636among Topic in Germany#55in Food & Beverages

The average Juice fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen, Tagesschau, Pandora, with strongest over-indexing on Kitchen (3× the country average).

Demographically, the Juice audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Juice fan in Germany is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Kitchen.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Juice profile in Germany.

Audience size
5.1M
in Germany
Gender
62.4%♀
37.6% male
Age
39.4
average years
Country rank
#1025
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Juice fans

62.4% are female, 37.6% are male, average age 39.4.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Juice audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age39.4
Estimated audience size5,128,837
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Juice audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Juice audience comes from Germany.

Worldwide audience distribution share by country for Juice
CountryShare
United States17.9%
Japan7.0%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Juice audience in Germany is strongest.

Fig. 05

Top regions by affinity

Juice fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.79×
02Hamburg~200K1.37×
03Hessen~400K1.08×
04Bremen~50K1.07×
05Nordrhein-Westfalen~1M0.99×
06Bayern~800K0.97×
07Sachsen~200K0.96×
08Thüringen~100K0.95×
09Sachsen-Anhalt~100K0.92×
10Baden-Württemberg~600K0.91×
11Rheinland-Pfalz~200K0.91×
12Schleswig-Holstein~200K0.91×
13Brandenburg~100K0.91×
14Niedersachsen~400K0.90×
15Saarland~60K0.88×
16Mecklenburg-Vorpommern~90K0.87×
Fig. 06

Affinity by region

Affinity by region — Juice, Germany
0.87×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Juice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Juice audience
#·InterestCategoryAffinity×
01Plant-based dietHealth5.96×
02Rent-to-ownHome & Garden5.68×
03Korean cuisineFood & Beverages5.17×
04HomeschoolingPolitics & Society4.29×
05PandoraFashion & Accessoires3.95×
06Greek cuisineFood & Beverages3.92×
07Spanish cuisineFood & Beverages3.90×
08Online food orderingFood & Beverages3.30×
09NintendoGames3.22×
10Succulent plantHome & Garden3.02×
11KitchenHome & Garden3.00×
12VolunteeringPolitics & Society2.69×
13Ornamental plantHome & Garden2.27×
14Chihuahua (dog)Pets & Animals2.08×
15Fast foodFood & Beverages1.99×
16HugendubelShopping1.79×
17House musicMusic & Radio1.76×
18Distilled beverageFood & Beverages1.68×
19DessertsFood & Beverages1.67×
20TagesschauMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Juice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Juice audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.57×
Quality AwarenessPREMIUM1.43×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Juice audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
Social Media UsageJOY0.97×
IndividualismJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Juice have in Germany?

Juice has an estimated audience of 5,128,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Juice fans?

62.4% of Juice fans are female, 37.6% are male, with an average age of 39.4 years.

03

Which brands do Juice fans like most?

Juice fans show strongest brand affinity for Kitchen (3×), Tagesschau (1.58×), and Pandora (3.95×) over the country average.

04

Where do Juice fans live in Germany?

Juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Juice fans also like?

Beyond Juice itself, the audience over-indexes on Tagesschau (1.58×), Pandora (3.95×), Volunteering (2.69×), and Fast food (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Juice audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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