Juice Audience in Germany
Juice has an estimated audience of 5,128,837 people in Germany. 62.4% are female, 37.6% are male, average age 39.4. Top brand affinities: Rossmann, Gil Ofarim, Mothercare, Jaguar F-Pace, Picnic.
Top brand affinities include Rossmann, Gil Ofarim, Mothercare, with strongest over-indexing on Rossmann (1.51× the country average). Demographically, the Juice audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Category: Food & Beverages · Type: Topic
Demographics of Juice fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 39.4 |
| Estimated audience size | 5,128,837 |
Audience persona
The typical Juice fan in Germany is more female, around 39.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.51× | Shopping |
| Gil Ofarim | 2.12× | Music & Radio |
| Mothercare | 1.54× | Kids & Family |
| Jaguar F-Pace | 4.13× | Cars & Mobility |
| Picnic | 2.32× | Kids & Family |
| Bank account | 1.76× | Business & Career |
| Sixx | 1.81× | Movies & TV |
| Information sensitivity | 3× | Technology & Electronics |
| Cachorro | 1.94× | Pets & Animals |
| Eigen Huis & Tuin | 4.55× | Movies & TV |
| Coworking | 1.81× | Business & Career |
| Braine-l'Alleud | 13.25× | Travel & Leisure |
| Glashütte | 1.71× | Travel & Leisure |
| Ipekyol | 1.55× | Shopping |
| Oktay Kaynarca | 2.73× | Movies & TV |
| The Equalizer | 1.86× | Movies & TV |
| Huck (magazine) | 3.58× | Internet & Social Media |
| Throne of Glass | 2× | Literature |
| Homesteading | 2.23× | Home & Garden |
| Viator | 2.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47 |
| Sustainability | BALANCE | 1.45 |
| Indulgence | JOY | 1.42 |
| Pet Ownership | JOY | 1.42 |
| DIY Mentality | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
See Juice audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.