Rascasse Audience Intelligence

Online food ordering Audience in Germany

A data profile of the people who buy, follow and care about Online food ordering in Germany — modelled from more than twelve digital signal sources. Online food ordering has an estimated audience of 2,674,369 people in Germany.

#1474among Topic in Germany#124in Food & Beverages

The average Online food ordering fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lieferando.de, Ubereats, Delivery order, with strongest over-indexing on Lieferando.de (8.9× the country average).

Demographically, the Online food ordering audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Online food ordering fan in Germany is balanced, around 35.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lieferando.de.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online food ordering profile in Germany.

Audience size
2.7M
in Germany
Gender
54.1%♀
45.9% male
Age
35.5
average years
Country rank
#2441
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online food ordering fans

54.1% are female, 45.9% are male, average age 35.5.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Online food ordering audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age35.5
Estimated audience size2,674,369
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Online food ordering audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Online food ordering audience comes from Germany.

Worldwide audience distribution share by country for Online food ordering
CountryShare
United States14.7%
Japan7.7%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online food ordering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Online food ordering fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.27×
02Brandenburg~100K1.22×
03Hamburg~70K1.09×
04Bremen~20K1.06×
05Rheinland-Pfalz~100K1.03×
06Mecklenburg-Vorpommern~50K1.01×
07Saarland~30K1.01×
08Sachsen~100K1.00×
09Thüringen~70K0.99×
10Schleswig-Holstein~90K0.98×
11Berlin~100K0.97×
12Hessen~200K0.90×
13Niedersachsen~200K0.89×
14Baden-Württemberg~300K0.86×
15Bayern~400K0.84×
16Nordrhein-Westfalen~500K0.80×
Fig. 06

Affinity by region

Affinity by region — Online food ordering, Germany
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online food ordering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online food ordering audience
#·InterestCategoryAffinity×
01Delivery orderFood & Beverages16.51×
02UbereatsFood & Beverages14.14×
03WoltFood & Beverages11.52×
04Online grocerShopping10.28×
05Lieferando.deFood & Beverages8.90×
06Chocolate cakeFood & Beverages7.58×
07Gourmet FoodsFood & Beverages6.90×
08Take-outFood & Beverages4.86×
09Maltese (dog)Pets & Animals4.52×
10Local foodFood & Beverages3.71×
11WoolworthsShopping3.71×
12Vegetarian cuisineFood & Beverages3.00×
13More NutritionHealth2.62×
14Harry PotterMovies & TV2.13×
15PetsPets & Animals2.03×
16ShoppingShopping1.80×
17SportsSports1.77×
18FoodFood & Beverages1.61×
19Arts and musicArts & Culture1.58×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online food ordering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online food ordering audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.14×
IndulgenceJOY2.39×
Convenience OrientationPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online food ordering audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.99×
PatriotismCONSERVATISM1.19×
Family OrientationCONSERVATISM1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online food ordering have in Germany?

Online food ordering has an estimated audience of 2,674,369 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Online food ordering fans?

54.1% of Online food ordering fans are female, 45.9% are male, with an average age of 35.5 years.

03

Which brands do Online food ordering fans like most?

Online food ordering fans show strongest brand affinity for Lieferando.de (8.9×), Ubereats (14.14×), and Delivery order (16.51×) over the country average.

04

Where do Online food ordering fans live in Germany?

Online food ordering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Online food ordering fans also like?

Beyond Online food ordering itself, the audience over-indexes on Ubereats (14.14×), Delivery order (16.51×), Wolt (11.52×), and Online grocer (10.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Online food ordering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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