Online food ordering Audience in Germany
Online food ordering has an estimated audience of 2,674,369 people in Germany. 54.1% are female, 45.9% are male, average age 35.5. Top regions: Brandenburg, Nordrhein-Westfalen, Bayern. Top brand affinities: Lieferando.de, Ubereats, Delivery order, Wolt, Online grocer.
The average Online food ordering fan in Germany is 35.5 years old, balanced, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Nordrhein-Westfalen, Bayern. Top brand affinities include Lieferando.de, Ubereats, Delivery order, with strongest over-indexing on Lieferando.de (8.9× the country average). Demographically, the Online food ordering audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Online food ordering fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 35.5 |
| Estimated audience size | 2,674,369 |
Audience persona
The typical Online food ordering fan in Germany is balanced, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Lieferando.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 158,035 | 1.9× |
| Nordrhein-Westfalen | 156,660 | 0.27× |
| Bayern | 156,090 | 0.36× |
| Baden-Württemberg | 154,847 | 0.42× |
| Sachsen-Anhalt | 153,548 | 2.22× |
| Rheinland-Pfalz | 150,247 | 1.12× |
| Niedersachsen | 141,539 | 0.54× |
| Sachsen | 131,072 | 1× |
| Hessen | 127,724 | 0.63× |
| Berlin | 108,339 | 0.91× |
| Hamburg | 85,138 | 1.41× |
| Mecklenburg-Vorpommern | 60,022 | 1.18× |
| Bremen | 58,554 | 2.56× |
| Schleswig-Holstein | 55,920 | 0.58× |
| Thüringen | 52,702 | 0.77× |
| Saarland | 44,751 | 1.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lieferando.de | 8.9× | Food & Beverages |
| Ubereats | 14.14× | Food & Beverages |
| Delivery order | 16.51× | Food & Beverages |
| Wolt | 11.52× | Food & Beverages |
| Online grocer | 10.28× | Shopping |
| Chocolate cake | 7.58× | Food & Beverages |
| Gourmet Foods | 6.9× | Food & Beverages |
| Harry Potter | 2.13× | Movies & TV |
| Maltese (dog) | 4.52× | Pets & Animals |
| Take-out | 4.86× | Food & Beverages |
| Shopping | 1.8× | Shopping |
| Local food | 3.71× | Food & Beverages |
| Pets | 2.03× | Pets & Animals |
| Sports | 1.77× | Sports |
| Arts and music | 1.58× | Arts & Culture |
| Food | 1.61× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Vegetarian cuisine | 3× | Food & Beverages |
| Woolworths | 3.71× | Shopping |
| Sunday Brunch | 6.21× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.76 |
| Convenience Orientation | PREMIUM | 2.68 |
| Sports Activity | POWER | 1.67 |
| Early Adopter Mentality | POWER | 1.59 |
| Urban Lifestyle | OPEN | 1.53 |
| Individualism | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.7% |
| India | 7.2% |
See Online food ordering audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Online food ordering have in Germany?
Online food ordering has an estimated audience of 2,674,369 people in Germany, concentrated in Brandenburg and Nordrhein-Westfalen.
What is the gender split and age of Online food ordering fans?
54.1% of Online food ordering fans are female, 45.9% are male, with an average age of 35.5 years.
Which brands do Online food ordering fans like most?
Online food ordering fans show strongest brand affinity for Lieferando.de (8.9×), Ubereats (14.14×), and Delivery order (16.51×) over the country average.
Where do Online food ordering fans live in Germany?
Online food ordering fans in Germany are most concentrated in Brandenburg (reach 158,035), Nordrhein-Westfalen (reach 156,660), and Bayern (reach 156,090). These three regions account for the largest share of the active audience.
What other brands do Online food ordering fans also like?
Beyond Online food ordering itself, the audience over-indexes on Ubereats (14.14×), Delivery order (16.51×), Wolt (11.52×), and Online grocer (10.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.