Ubereats Audience in Germany
Ubereats has an estimated audience of 849,282 people in Germany. 41.4% are female, 58.6% are male, average age 27.4. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Wolt, Star (Turkish newspaper), Jimmy Kimmel, Yelp, Harry Potter.
The average Ubereats fan in Germany is 27.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Wolt, Star (Turkish newspaper), Jimmy Kimmel, with strongest over-indexing on Wolt (22.97× the country average). Demographically, the Ubereats audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Ubereats fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 27.4 |
| Estimated audience size | 849,282 |
Audience persona
The typical Ubereats fan in Germany is more male, around 27.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wolt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 423,313 | 1.29× |
| Bayern | 227,037 | 0.94× |
| Berlin | 162,877 | 2.43× |
| Baden-Württemberg | 155,031 | 0.76× |
| Hessen | 127,846 | 1.12× |
| Niedersachsen | 107,444 | 0.74× |
| Hamburg | 60,118 | 1.78× |
| Sachsen | 59,904 | 0.82× |
| Rheinland-Pfalz | 55,409 | 0.74× |
| Schleswig-Holstein | 51,008 | 0.95× |
| Brandenburg | 37,038 | 0.8× |
| Sachsen-Anhalt | 28,463 | 0.73× |
| Thüringen | 26,396 | 0.69× |
| Mecklenburg-Vorpommern | 16,578 | 0.58× |
| Saarland | 12,352 | 0.67× |
| Bremen | 12,235 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wolt | 22.97× | Food & Beverages |
| Star (Turkish newspaper) | 20.02× | News |
| Jimmy Kimmel | 14.99× | Movies & TV |
| Yelp | 24.06× | Internet & Social Media |
| Harry Potter | 2× | Movies & TV |
| Sex and the City | 4.05× | Movies & TV |
| Pepsi | 14.38× | Food & Beverages |
| Taraji P. Henson | 16.63× | Movies & TV |
| Pitbull (rapper) | 10.54× | Music & Radio |
| Logo TV | 19.36× | Movies & TV |
| Cats (musical) | 5.75× | Music & Radio |
| Hamburger | 4.11× | Food & Beverages |
| Tyler Perry | 13.05× | Movies & TV |
| Emilia (Bulgarian singer) | 19.25× | Music & Radio |
| Grab (company) | 12.16× | Shopping |
| Chris Rock | 14.34× | Movies & TV |
| Jada Pinkett Smith | 12.73× | Movies & TV |
| AussieBum | 20.8× | Fashion & Accessoires |
| African-American music | 2.58× | Music & Radio |
| Posta (newspaper) | 18.13× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 7.68 |
| Convenience Orientation | PREMIUM | 3.88 |
| Sustainability | BALANCE | 2.18 |
| Healthy Lifestyle | BALANCE | 2.13 |
| Early Adopter Mentality | POWER | 2.12 |
| Travelling | THRILL | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Taiwan | 11.1% |
| United Kingdom | 6.8% |
See Ubereats audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ubereats have in Germany?
Ubereats has an estimated audience of 849,282 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ubereats fans?
41.4% of Ubereats fans are female, 58.6% are male, with an average age of 27.4 years.
Which brands do Ubereats fans like most?
Ubereats fans show strongest brand affinity for Wolt (22.97×), Star (Turkish newspaper) (20.02×), and Jimmy Kimmel (14.99×) over the country average.
Where do Ubereats fans live in Germany?
Ubereats fans in Germany are most concentrated in Nordrhein-Westfalen (reach 423,313), Bayern (reach 227,037), and Berlin (reach 162,877). These three regions account for the largest share of the active audience.
What other brands do Ubereats fans also like?
Beyond Ubereats itself, the audience over-indexes on Star (Turkish newspaper) (20.02×), Jimmy Kimmel (14.99×), Yelp (24.06×), and Harry Potter (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ubereats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.