Rascasse Audience Intelligence

Ubereats Target Market in Germany

A data profile of the people who buy, follow and care about Ubereats in Germany — modelled from more than twelve digital signal sources. Ubereats has an estimated audience of 1,494,269 people in Germany.

#568among Brand in Germany#220in Food & Beverages

The average Ubereats fan in Germany is 27.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wolt, Star (Turkish newspaper), Jimmy Kimmel, with strongest over-indexing on Wolt (22.97× the country average).

Demographically, the Ubereats audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ubereats fan in Germany is more male, around 27.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wolt.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ubereats profile in Germany.

Audience size
1.5M
in Germany
Gender
41.4%♀
58.6% male
Age
27.4
average years
Country rank
#4476
Brand in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ubereats

41.4% are female, 58.6% are male, average age 27.4.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Ubereats audience in Germany
MetricValue
Female41.4%
Male58.6%
Average age27.4
Estimated audience size1,494,269
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Ubereats audience in Germany
Age bracketShare%
16-1958%
20-2918%
30-3911%
40-498%
50+5%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Ubereats audience comes from Germany.

Worldwide audience distribution share by country for Ubereats
CountryShare
United States24.0%
Taiwan10.6%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ubereats audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ubereats customers by region in Germany
#RegionReachAffinity×
01Berlin~100K2.16×
02Hamburg~60K1.76×
03Nordrhein-Westfalen~400K1.32×
04Hessen~100K1.15×
05Bremen~10K1.13×
06Bayern~200K0.93×
07Schleswig-Holstein~50K0.93×
08Sachsen~60K0.80×
09Baden-Württemberg~200K0.79×
10Rheinland-Pfalz~60K0.79×
11Niedersachsen~100K0.77×
12Brandenburg~40K0.77×
13Sachsen-Anhalt~30K0.77×
14Saarland~10K0.72×
15Thüringen~30K0.69×
16Mecklenburg-Vorpommern~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Ubereats, Germany
0.60×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ubereats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ubereats audience
#·InterestCategoryAffinity×
01YelpInternet & Social Media24.06×
02WoltFood & Beverages22.97×
03AussieBumFashion & Accessoires20.80×
04Star (Turkish newspaper)News20.02×
05Logo TVMovies & TV19.36×
06Emilia (Bulgarian singer)Music & Radio19.25×
07Taraji P. HensonMovies & TV16.63×
08Jimmy KimmelMovies & TV14.99×
09PepsiFood & Beverages14.38×
10Chris RockMovies & TV14.34×
11Tyler PerryMovies & TV13.05×
12Jada Pinkett SmithMovies & TV12.73×
13Grab (company)Shopping12.16×
14ellen degeneresMovies & TV10.80×
15Pitbull (rapper)Music & Radio10.54×
16Cats (musical)Music & Radio5.75×
17HamburgerFood & Beverages4.11×
18Sex and the CityMovies & TV4.05×
19African-American musicMusic & Radio2.58×
20Harry PotterMovies & TV2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ubereats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ubereats audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
Design AffinityPREMIUM1.27×
TraditionCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ubereats audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.49×
Need for SecurityCONSERVATISM0.57×
Community OrientationOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ubereats's target market in Germany?

Ubereats's target market in Germany covers an estimated 1,494,269 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ubereats customers?

41.4% of the Ubereats audience are female, 58.6% are male, with an average age of 27.4 years.

03

Which brands do Ubereats fans like most?

Ubereats fans show strongest brand affinity for Wolt (22.97×), Star (Turkish newspaper) (20.02×), and Jimmy Kimmel (14.99×) over the country average.

04

Where do Ubereats fans live in Germany?

Ubereats fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ubereats fans also like?

Beyond Ubereats itself, the audience over-indexes on Star (Turkish newspaper) (20.02×), Jimmy Kimmel (14.99×), Yelp (24.06×), and Harry Potter (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Ubereats audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ubereats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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