Grab (company) Audience in Germany
Grab (company) has an estimated audience of 282,788 people in Germany. 47.9% are female, 52.1% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Eco Friendly Living, Natural rubber, Nurse education.
The average Grab (company) fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Eco Friendly Living, with strongest over-indexing on Progressive rock (1.9× the country average). Demographically, the Grab (company) audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Grab (company) fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 39.6 |
| Estimated audience size | 282,788 |
Audience persona
The typical Grab (company) fan in Germany is balanced, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,898 | 1.09× |
| Bayern | 65,364 | 1.12× |
| Baden-Württemberg | 58,607 | 1.18× |
| Niedersachsen | 34,821 | 0.99× |
| Hessen | 33,240 | 1.2× |
| Rheinland-Pfalz | 18,514 | 1.02× |
| Sachsen | 18,397 | 1.03× |
| Berlin | 17,783 | 1.09× |
| Schleswig-Holstein | 11,608 | 0.89× |
| Brandenburg | 10,343 | 0.92× |
| Sachsen-Anhalt | 9,006 | 0.96× |
| Hamburg | 8,555 | 1.04× |
| Thüringen | 8,524 | 0.92× |
| Mecklenburg-Vorpommern | 5,485 | 0.79× |
| Saarland | 4,050 | 0.91× |
| Bremen | 2,852 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.9× | Music & Radio |
| Unique Gifts | 1.57× | Shopping |
| Eco Friendly Living | 3.73× | Home & Garden |
| Natural rubber | 1.71× | Cars & Mobility |
| Nurse education | 1.84× | Kids & Family |
| Home Delivery | 1.87× | Food & Beverages |
| Sixx | 2.11× | Movies & TV |
| Noodle (Gorillaz) | 2.07× | Music & Radio |
| Ireen Sheer | 1.71× | Music & Radio |
| Nationality | 1.61× | Politics & Society |
| L'Île-Rousse | 6.06× | Travel & Leisure |
| Guédelon Castle | 5.42× | Travel & Leisure |
| Ehrenfeld Apparel | 13.62× | Fashion & Accessoires |
| Joko Winterscheidt | 1.91× | Movies & TV |
| Coworking | 1.75× | Business & Career |
| Figure painting (hobby) | 1.72× | Arts & Culture |
| Jaguar F-Pace | 2.67× | Cars & Mobility |
| Hakone, Kanagawa | 2.59× | Travel & Leisure |
| Preacher (comics) | 2.72× | Literature |
| Esra Erol | 2.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.46 |
| Convenience Orientation | PREMIUM | 1.61 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Indulgence | JOY | 1.46 |
| Sports Activity | POWER | 1.41 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 22.3% |
| Indonesia | 14.5% |
| United States | 9.3% |
See Grab (company) audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Grab (company) have in Germany?
Grab (company) has an estimated audience of 282,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grab (company) fans?
47.9% of Grab (company) fans are female, 52.1% are male, with an average age of 39.6 years.
Which brands do Grab (company) fans like most?
Grab (company) fans show strongest brand affinity for Progressive rock (1.9×), Unique Gifts (1.57×), and Eco Friendly Living (3.73×) over the country average.
Where do Grab (company) fans live in Germany?
Grab (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,898), Bayern (reach 65,364), and Baden-Württemberg (reach 58,607). These three regions account for the largest share of the active audience.
What other brands do Grab (company) fans also like?
Beyond Grab (company) itself, the audience over-indexes on Unique Gifts (1.57×), Eco Friendly Living (3.73×), Natural rubber (1.71×), and Nurse education (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grab (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.