Ribs (food) Audience in Germany
Ribs (food) has an estimated audience of 434,973 people in Germany. 38.3% are female, 61.7% are male, average age 34.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Smoked meat, Rib eye steak, Cuisine of the United States, Barbecue sauce, Rib steak.
The average Ribs (food) fan in Germany is 34.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Smoked meat, Rib eye steak, Cuisine of the United States, with strongest over-indexing on Smoked meat (40× the country average). Demographically, the Ribs (food) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Ribs (food) fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 34.3 |
| Estimated audience size | 434,973 |
Audience persona
The typical Ribs (food) fan in Germany is more male, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Smoked meat.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 90,480 | 1.29× |
| Nordrhein-Westfalen | 89,833 | 0.94× |
| Baden-Württemberg | 65,952 | 1.11× |
| Hessen | 48,021 | 1.45× |
| Niedersachsen | 35,741 | 0.85× |
| Berlin | 32,727 | 1.68× |
| Rheinland-Pfalz | 21,772 | 1× |
| Sachsen | 17,488 | 0.82× |
| Schleswig-Holstein | 12,999 | 0.83× |
| Hamburg | 11,563 | 1.18× |
| Brandenburg | 9,836 | 0.73× |
| Mecklenburg-Vorpommern | 8,275 | 1× |
| Thüringen | 7,623 | 0.69× |
| Sachsen-Anhalt | 6,820 | 0.61× |
| Saarland | 5,134 | 0.96× |
| Bremen | 3,223 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smoked meat | 40× | Food & Beverages |
| Rib eye steak | 59.8× | Food & Beverages |
| Cuisine of the United States | 29.34× | Food & Beverages |
| Barbecue sauce | 68.3× | Food & Beverages |
| Rib steak | 85.83× | Food & Beverages |
| Brisket | 66.67× | Food & Beverages |
| Roast beef | 46.02× | Food & Beverages |
| Smoking (cooking) | 24.36× | Food & Beverages |
| Pork | 12.79× | Food & Beverages |
| Beef cattle | 25.61× | Pets & Animals |
| Ubereats | 16.5× | Food & Beverages |
| Steakhouse | 13.31× | Food & Beverages |
| Take-out | 8.89× | Food & Beverages |
| Truck camper | 13.8× | Cars & Mobility |
| Sunday Brunch | 10× | Kids & Family |
| Cooking show | 6.9× | Food & Beverages |
| Five Guys | 11.5× | Food & Beverages |
| Poultry farming | 8.58× | Politics & Society |
| Beef | 6.97× | Food & Beverages |
| weber grills | 13.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.02 |
| Indulgence | JOY | 2.07 |
| Healthy Lifestyle | BALANCE | 1.75 |
| Pet Ownership | JOY | 1.57 |
| DIY Mentality | THRILL | 1.46 |
| Travelling | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Japan | 5.7% |
| Brazil | 4.9% |
See Ribs (food) audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Ribs (food) have in Germany?
Ribs (food) has an estimated audience of 434,973 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ribs (food) fans?
38.3% of Ribs (food) fans are female, 61.7% are male, with an average age of 34.3 years.
Which brands do Ribs (food) fans like most?
Ribs (food) fans show strongest brand affinity for Smoked meat (40×), Rib eye steak (59.8×), and Cuisine of the United States (29.34×) over the country average.
Where do Ribs (food) fans live in Germany?
Ribs (food) fans in Germany are most concentrated in Bayern (reach 90,480), Nordrhein-Westfalen (reach 89,833), and Baden-Württemberg (reach 65,952). These three regions account for the largest share of the active audience.
What other brands do Ribs (food) fans also like?
Beyond Ribs (food) itself, the audience over-indexes on Rib eye steak (59.8×), Cuisine of the United States (29.34×), Barbecue sauce (68.3×), and Rib steak (85.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ribs (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.