Rascasse Audience Intelligence

Ribs (food) Audience in Germany

A data profile of the people who buy, follow and care about Ribs (food) in Germany — modelled from more than twelve digital signal sources. Ribs (food) has an estimated audience of 434,973 people in Germany.

#68among Dish in Germany#5028among Topic in Germany#638in Food & Beverages

The average Ribs (food) fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smoked meat, Rib eye steak, Cuisine of the United States, with strongest over-indexing on Smoked meat (40× the country average).

Demographically, the Ribs (food) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Urban Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ribs (food) fan in Germany is more male, around 34.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Smoked meat.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ribs (food) profile in Germany.

Audience size
435K
in Germany
Gender
38.3%♀
61.7% male
Age
34.3
average years
Country rank
#13105
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ribs (food) fans

38.3% are female, 61.7% are male, average age 34.3.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Ribs (food) audience in Germany
MetricValue
Female38.3%
Male61.7%
Average age34.3
Estimated audience size434,973
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Ribs (food) audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3921%
40-4917%
50+9%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Ribs (food) audience comes from Germany.

Worldwide audience distribution share by country for Ribs (food)
CountryShare
United States28.5%
Japan5.7%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ribs (food) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ribs (food) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.61×
02Hessen~50K1.40×
03Bayern~90K1.26×
04Hamburg~10K1.17×
05Baden-Württemberg~60K1.09×
06Rheinland-Pfalz~20K1.03×
07Saarland~5K1.02×
08Mecklenburg-Vorpommern~8K0.98×
09Bremen~4K0.95×
10Nordrhein-Westfalen~90K0.93×
11Schleswig-Holstein~10K0.85×
12Niedersachsen~40K0.84×
13Sachsen~20K0.83×
14Brandenburg~10K0.80×
15Thüringen~9K0.78×
16Sachsen-Anhalt~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Ribs (food), Germany
0.70×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ribs (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ribs (food) audience
#·InterestCategoryAffinity×
01Rib steakFood & Beverages85.83×
02Barbecue sauceFood & Beverages68.30×
03BrisketFood & Beverages66.67×
04Rib eye steakFood & Beverages59.80×
05Roast beefFood & Beverages46.02×
06Smoked meatFood & Beverages40.00×
07Cuisine of the United StatesFood & Beverages29.34×
08Beef cattlePets & Animals25.61×
09Smoking (cooking)Food & Beverages24.36×
10UbereatsFood & Beverages16.50×
11Truck camperCars & Mobility13.80×
12Weber GrillsHome & Garden13.43×
13SteakhouseFood & Beverages13.31×
14PorkFood & Beverages12.79×
15Five GuysFood & Beverages11.50×
16Sunday BrunchKids & Family10.00×
17Take-outFood & Beverages8.89×
18Poultry farmingPolitics & Society8.58×
19BeefFood & Beverages6.97×
20Cooking showFood & Beverages6.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ribs (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ribs (food) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.86×
IndividualismJOY2.93×
Convenience OrientationPREMIUM2.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ribs (food) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.82×
Family OrientationCONSERVATISM0.87×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ribs (food) have in Germany?

Ribs (food) has an estimated audience of 434,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ribs (food) fans?

38.3% of Ribs (food) fans are female, 61.7% are male, with an average age of 34.3 years.

03

Which brands do Ribs (food) fans like most?

Ribs (food) fans show strongest brand affinity for Smoked meat (40×), Rib eye steak (59.8×), and Cuisine of the United States (29.34×) over the country average.

04

Where do Ribs (food) fans live in Germany?

Ribs (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ribs (food) fans also like?

Beyond Ribs (food) itself, the audience over-indexes on Rib eye steak (59.8×), Cuisine of the United States (29.34×), Barbecue sauce (68.3×), and Rib steak (85.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Ribs (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ribs (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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