Steakhouse Audience in Germany
Steakhouse has an estimated audience of 2,277,016 people in Germany. 52.1% are female, 47.9% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pork, Smoked meat, Barbecue grill, Smoking (cooking), Charcoal.
The average Steakhouse fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pork, Smoked meat, Barbecue grill, with strongest over-indexing on Pork (10.05× the country average). Demographically, the Steakhouse audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Steakhouse fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 37.5 |
| Estimated audience size | 2,277,016 |
Audience persona
The typical Steakhouse fan in Germany is balanced, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Pork.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 492,715 | 0.99× |
| Bayern | 454,832 | 1.24× |
| Baden-Württemberg | 369,135 | 1.19× |
| Hessen | 233,269 | 1.34× |
| Niedersachsen | 196,052 | 0.89× |
| Berlin | 161,277 | 1.58× |
| Rheinland-Pfalz | 108,960 | 0.96× |
| Schleswig-Holstein | 101,373 | 1.24× |
| Hamburg | 76,095 | 1.48× |
| Sachsen | 75,191 | 0.67× |
| Brandenburg | 57,215 | 0.81× |
| Thüringen | 41,213 | 0.71× |
| Sachsen-Anhalt | 36,166 | 0.61× |
| Mecklenburg-Vorpommern | 35,493 | 0.82× |
| Bremen | 19,285 | 0.99× |
| Saarland | 13,963 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pork | 10.05× | Food & Beverages |
| Smoked meat | 14.12× | Food & Beverages |
| Barbecue grill | 6.63× | Home & Garden |
| Smoking (cooking) | 11.56× | Food & Beverages |
| Charcoal | 7.86× | Home & Garden |
| Local food | 3.41× | Food & Beverages |
| Grilling | 3.52× | Food & Beverages |
| Rib eye steak | 14.77× | Food & Beverages |
| Shopping | 1.62× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Steak | 4.3× | Food & Beverages |
| Texas Roadhouse | 37.81× | Food & Beverages |
| Pork loin | 12.48× | Food & Beverages |
| Online shopping | 1.62× | Shopping |
| Fast casual restaurants | 4.78× | Food & Beverages |
| Sushi Bar | 25.21× | Food & Beverages |
| Take-out | 3.85× | Food & Beverages |
| Goldies | 5.1× | Food & Beverages |
| Cuisine of the United States | 7.66× | Food & Beverages |
| Barbecue | 2.32× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.71 |
| Indulgence | JOY | 2.1 |
| DIY Mentality | THRILL | 1.52 |
| Luxury Orientation | PREMIUM | 1.5 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Japan | 12.9% |
| Brazil | 5.0% |
See Steakhouse audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Steakhouse have in Germany?
Steakhouse has an estimated audience of 2,277,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steakhouse fans?
52.1% of Steakhouse fans are female, 47.9% are male, with an average age of 37.5 years.
Which brands do Steakhouse fans like most?
Steakhouse fans show strongest brand affinity for Pork (10.05×), Smoked meat (14.12×), and Barbecue grill (6.63×) over the country average.
Where do Steakhouse fans live in Germany?
Steakhouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 492,715), Bayern (reach 454,832), and Baden-Württemberg (reach 369,135). These three regions account for the largest share of the active audience.
What other brands do Steakhouse fans also like?
Beyond Steakhouse itself, the audience over-indexes on Smoked meat (14.12×), Barbecue grill (6.63×), Smoking (cooking) (11.56×), and Charcoal (7.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.