Smoking (cooking) Audience in Germany
Smoking (cooking) has an estimated audience of 1,015,719 people in Germany. 44.5% are female, 55.5% are male, average age 40.8. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Ribs (food), Smoked meat, Barbecue sauce, Steakhouse, Catering.
The average Smoking (cooking) fan in Germany is 40.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Ribs (food), Smoked meat, Barbecue sauce, with strongest over-indexing on Ribs (food) (32.33× the country average). Demographically, the Smoking (cooking) audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Smoking (cooking) fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 40.8 |
| Estimated audience size | 1,015,719 |
Audience persona
The typical Smoking (cooking) fan in Germany is more male, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ribs (food).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 160,249 | 0.98× |
| Nordrhein-Westfalen | 155,890 | 0.7× |
| Hessen | 141,142 | 1.82× |
| Niedersachsen | 117,689 | 1.19× |
| Berlin | 110,242 | 2.43× |
| Baden-Württemberg | 94,655 | 0.68× |
| Brandenburg | 49,774 | 1.58× |
| Saarland | 46,953 | 3.76× |
| Hamburg | 43,435 | 1.89× |
| Rheinland-Pfalz | 25,689 | 0.5× |
| Sachsen | 22,353 | 0.45× |
| Schleswig-Holstein | None× | |
| Mecklenburg-Vorpommern | None× | |
| Sachsen-Anhalt | None× | |
| Bremen | None× | |
| Thüringen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ribs (food) | 32.33× | Food & Beverages |
| Smoked meat | 19.17× | Food & Beverages |
| Barbecue sauce | 37.39× | Food & Beverages |
| Steakhouse | 11.05× | Food & Beverages |
| Catering | 7.94× | Food & Beverages |
| Grilling | 4.74× | Food & Beverages |
| Tagesschau | 2.4× | Movies & TV |
| Fast food | 3.13× | Food & Beverages |
| Hygiene | 3.55× | Beauty & Wellness |
| Local food | 3.33× | Food & Beverages |
| Transfermarkt | 2.75× | Sports |
| Barbecue | 2.54× | Food & Beverages |
| Livemusic | 3.02× | Music & Radio |
| Spiegel Online | 1.97× | News |
| Family | 1.83× | Kids & Family |
| Home Delivery | 7.82× | Food & Beverages |
| Do it yourself (DIY) | 1.95× | Home & Garden |
| Self care | 2.97× | Health |
| spicy food | 6.7× | Food & Beverages |
| Brewing | 4.38× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.32 |
| DIY Mentality | THRILL | 1.92 |
| Indulgence | JOY | 1.9 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Tradition | CONSERVATISM | 1.52 |
| Pet Ownership | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| United Kingdom | 5.5% |
| Australia | 3.3% |
See Smoking (cooking) audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Smoking (cooking) have in Germany?
Smoking (cooking) has an estimated audience of 1,015,719 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Smoking (cooking) fans?
44.5% of Smoking (cooking) fans are female, 55.5% are male, with an average age of 40.8 years.
Which brands do Smoking (cooking) fans like most?
Smoking (cooking) fans show strongest brand affinity for Ribs (food) (32.33×), Smoked meat (19.17×), and Barbecue sauce (37.39×) over the country average.
Where do Smoking (cooking) fans live in Germany?
Smoking (cooking) fans in Germany are most concentrated in Bayern (reach 160,249), Nordrhein-Westfalen (reach 155,890), and Hessen (reach 141,142). These three regions account for the largest share of the active audience.
What other brands do Smoking (cooking) fans also like?
Beyond Smoking (cooking) itself, the audience over-indexes on Smoked meat (19.17×), Barbecue sauce (37.39×), Steakhouse (11.05×), and Catering (7.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smoking (cooking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.