Rascasse Audience Intelligence

Smoking (cooking) Audience in Germany

A data profile of the people who buy, follow and care about Smoking (cooking) in Germany — modelled from more than twelve digital signal sources. Smoking (cooking) has an estimated audience of 1,015,719 people in Germany.

#3127among Topic in Germany#313in Food & Beverages

The average Smoking (cooking) fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steakhouse, Ribs (food), Smoked meat, with strongest over-indexing on Steakhouse (11.56× the country average).

Demographically, the Smoking (cooking) audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Smoking (cooking) fan in Germany is more male, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Steakhouse.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoking (cooking) profile in Germany.

Audience size
1M
in Germany
Gender
44.5%♀
55.5% male
Age
40.8
average years
Country rank
#6430
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smoking (cooking) fans

44.5% are female, 55.5% are male, average age 40.8.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Smoking (cooking) audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age40.8
Estimated audience size1,015,719
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Smoking (cooking) audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Smoking (cooking) audience comes from Germany.

Worldwide audience distribution share by country for Smoking (cooking)
CountryShare
United States38.2%
United Kingdom5.5%
Australia3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoking (cooking) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smoking (cooking) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.09×
02Hessen~80K1.06×
03Saarland~10K1.06×
04Hamburg~20K1.03×
05Niedersachsen~100K1.01×
06Brandenburg~30K1.01×
07Bayern~200K1.00×
08Rheinland-Pfalz~50K1.00×
09Baden-Württemberg~100K0.99×
10Sachsen~50K0.99×
11Nordrhein-Westfalen~200K0.98×
12Thüringen0.00×
13Schleswig-Holstein0.00×
14Mecklenburg-Vorpommern0.00×
15Sachsen-Anhalt0.00×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — Smoking (cooking), Germany
0.98×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoking (cooking) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoking (cooking) audience
#·InterestCategoryAffinity×
01Barbecue sauceFood & Beverages29.75×
02Ribs (food)Food & Beverages24.36×
03PublixShopping20.00×
04Smoked meatFood & Beverages14.20×
05SteakhouseFood & Beverages11.56×
06Weber GrillsHome & Garden7.50×
07Home DeliveryFood & Beverages6.87×
08Five GuysFood & Beverages5.81×
09Sunday BrunchKids & Family5.71×
10Kitchen knifeHome & Garden5.63×
11GrillingFood & Beverages4.50×
12DuolingoBusiness & Career4.09×
13CateringFood & Beverages3.93×
14Crime fictionLiterature3.69×
15Fast foodFood & Beverages2.36×
16BarbecueFood & Beverages2.21×
17NatureHome & Garden2.16×
18VacationsTravel & Leisure2.14×
19TagesschauMovies & TV1.66×
20FamilyKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoking (cooking) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoking (cooking) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.27×
IndulgenceJOY1.81×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoking (cooking) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Price SensitivityPREMIUM0.84×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smoking (cooking) have in Germany?

Smoking (cooking) has an estimated audience of 1,015,719 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Smoking (cooking) fans?

44.5% of Smoking (cooking) fans are female, 55.5% are male, with an average age of 40.8 years.

03

Which brands do Smoking (cooking) fans like most?

Smoking (cooking) fans show strongest brand affinity for Steakhouse (11.56×), Ribs (food) (24.36×), and Smoked meat (14.2×) over the country average.

04

Where do Smoking (cooking) fans live in Germany?

Smoking (cooking) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Smoking (cooking) fans also like?

Beyond Smoking (cooking) itself, the audience over-indexes on Ribs (food) (24.36×), Smoked meat (14.2×), Barbecue sauce (29.75×), and Grilling (4.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Smoking (cooking) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smoking (cooking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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