weber grills Audience in Germany
weber grills has an estimated audience of 875,351 people in Germany. 29.9% are female, 70.1% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Charcoal, Bauhaus, Kitchen knife, FRITZ!Box, Roast beef.
The average weber grills fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Charcoal, Bauhaus, Kitchen knife, with strongest over-indexing on Charcoal (16.02× the country average). Demographically, the weber grills audience skews more male with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Barbecue
Demographics of weber grills fans
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 39.7 |
| Estimated audience size | 875,351 |
Audience persona
The typical weber grills fan in Germany is more male, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Charcoal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 232,296 | 1.21× |
| Bayern | 182,170 | 1.29× |
| Baden-Württemberg | 176,840 | 1.48× |
| Niedersachsen | 107,939 | 1.27× |
| Hessen | 86,249 | 1.29× |
| Rheinland-Pfalz | 64,122 | 1.46× |
| Schleswig-Holstein | 34,295 | 1.09× |
| Berlin | 27,584 | 0.7× |
| Brandenburg | 23,692 | 0.87× |
| Hamburg | 19,914 | 1.01× |
| Sachsen | 18,561 | 0.43× |
| Sachsen-Anhalt | 15,349 | 0.68× |
| Thüringen | 13,949 | 0.63× |
| Saarland | 11,868 | 1.1× |
| Mecklenburg-Vorpommern | 11,682 | 0.7× |
| Bremen | 5,797 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charcoal | 16.02× | Home & Garden |
| Bauhaus | 4.15× | Shopping |
| Kitchen knife | 13.23× | Home & Garden |
| FRITZ!Box | 4.41× | Technology & Electronics |
| Roast beef | 22.81× | Food & Beverages |
| Barbecue grill | 5.73× | Home & Garden |
| Obi (store) | 2.65× | Shopping |
| Cuisine of the United States | 10.37× | Food & Beverages |
| Grilling | 3.96× | Food & Beverages |
| Lawn mower | 7.06× | Home & Garden |
| Palatine, Illinois | 42.48× | Travel & Leisure |
| Borussia Dortmund | 1.52× | Sports |
| southern food | 13.38× | Food & Beverages |
| Outdoor cooking | 7.6× | Home & Garden |
| Business and industry | 1.51× | Business & Career |
| Hornbach | 2.48× | Shopping |
| Sirloin steak | 28.61× | Food & Beverages |
| Smoked meat | 8.29× | Food & Beverages |
| Thermomix | 3.88× | Home & Garden |
| Fire pit | 14.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Quality Awareness | PREMIUM | 1.52 |
| Convenience Orientation | PREMIUM | 1.52 |
| Indulgence | JOY | 1.47 |
| Urban Lifestyle | OPEN | 1.42 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.3% |
| Germany | 19.6% |
| Sweden | 3.0% |
See weber grills audiences in other countries
More Barbecue audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does weber grills have in Germany?
weber grills has an estimated audience of 875,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of weber grills fans?
29.9% of weber grills fans are female, 70.1% are male, with an average age of 39.7 years.
Which brands do weber grills fans like most?
weber grills fans show strongest brand affinity for Charcoal (16.02×), Bauhaus (4.15×), and Kitchen knife (13.23×) over the country average.
Where do weber grills fans live in Germany?
weber grills fans in Germany are most concentrated in Nordrhein-Westfalen (reach 232,296), Bayern (reach 182,170), and Baden-Württemberg (reach 176,840). These three regions account for the largest share of the active audience.
What other brands do weber grills fans also like?
Beyond weber grills itself, the audience over-indexes on Bauhaus (4.15×), Kitchen knife (13.23×), FRITZ!Box (4.41×), and Roast beef (22.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for weber grills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.