Rascasse Audience Intelligence

Weber Grills Target Market in Germany

A data profile of the people who buy, follow and care about Weber Grills in Germany — modelled from more than twelve digital signal sources. Weber Grills has an estimated audience of 840,039 people in Germany.

#991among Brand in Germany#481in Home & Garden

The average Weber Grills fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Charcoal, Bauhaus, Kitchen knife, with strongest over-indexing on Charcoal (16.02× the country average).

Demographically, the Weber Grills audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Weber Grills fan in Germany is more male, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Charcoal.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weber Grills profile in Germany.

Audience size
840K
in Germany
Gender
29.9%♀
70.1% male
Age
39.7
average years
Country rank
#7558
Brand in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Weber Grills

29.9% are female, 70.1% are male, average age 39.7.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Weber Grills audience in Germany
MetricValue
Female29.9%
Male70.1%
Average age39.7
Estimated audience size840,039
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Weber Grills audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3929%
40-4927%
50+12%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Weber Grills audience comes from Germany.

Worldwide audience distribution share by country for Weber Grills
CountryShare
United States52.3%
Germany18.7%
Sweden3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weber Grills audience in Germany is strongest.

Fig. 05

Top regions by affinity

Weber Grills customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.36×
02Rheinland-Pfalz~60K1.30×
03Bayern~200K1.21×
04Hessen~80K1.21×
05Thüringen~30K1.20×
06Niedersachsen~100K1.14×
07Nordrhein-Westfalen~200K1.13×
08Saarland~10K1.11×
09Schleswig-Holstein~30K1.09×
10Hamburg~20K0.94×
11Brandenburg~20K0.84×
12Bremen~6K0.78×
13Sachsen~30K0.71×
14Mecklenburg-Vorpommern~10K0.71×
15Berlin~30K0.69×
16Sachsen-Anhalt~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Weber Grills, Germany
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weber Grills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weber Grills audience
#·InterestCategoryAffinity×
01Palatine, IllinoisTravel & Leisure42.48×
02Sirloin steakFood & Beverages28.61×
03Roast beefFood & Beverages22.81×
04CharcoalHome & Garden16.02×
05Fire pitHome & Garden14.68×
06southern foodFood & Beverages13.38×
07Kitchen knifeHome & Garden13.23×
08Cuisine of the United StatesFood & Beverages10.37×
09Smoked meatFood & Beverages8.29×
10Outdoor cookingHome & Garden7.60×
11Lawn mowerHome & Garden7.06×
12Barbecue grillHome & Garden5.73×
13FRITZ!BoxTechnology & Electronics4.41×
14BauhausShopping4.15×
15GrillingFood & Beverages3.96×
16ThermomixHome & Garden3.88×
17Obi (store)Shopping2.65×
18HornbachShopping2.48×
19FC Bayern MunichSports1.65×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weber Grills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weber Grills audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.26×
DIY MentalityTHRILL1.93×
Healthy LifestyleBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weber Grills audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
SustainabilityBALANCE0.93×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Weber Grills's target market in Germany?

Weber Grills's target market in Germany covers an estimated 840,039 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Weber Grills customers?

29.9% of the Weber Grills audience are female, 70.1% are male, with an average age of 39.7 years.

03

Which brands do Weber Grills fans like most?

Weber Grills fans show strongest brand affinity for Charcoal (16.02×), Bauhaus (4.15×), and Kitchen knife (13.23×) over the country average.

04

Where do Weber Grills fans live in Germany?

Weber Grills fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Weber Grills fans also like?

Beyond Weber Grills itself, the audience over-indexes on Bauhaus (4.15×), Kitchen knife (13.23×), FRITZ!Box (4.41×), and Roast beef (22.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Weber Grills audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Weber Grills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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