Roast beef Audience in Germany
A data profile of the people who buy, follow and care about Roast beef in Germany — modelled from more than twelve digital signal sources. Roast beef has an estimated audience of 292,601 people in Germany.
The average Roast beef fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Vestel, Sözcü, Cumhuriyet, with strongest over-indexing on Vestel (121.28× the country average).
Demographically, the Roast beef audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Roast beef fan in Germany is more male, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Vestel.
At a glance
The key figures that characterise the Roast beef profile in Germany.
Search interest · 12-month trend
Demographics of Roast beef fans
40.9% are female, 59.1% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 38.9 |
| Estimated audience size | 292,601 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Roast beef audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.1% |
| Italy | 10.5% |
| United Kingdom | 8.5% |
Geography
Where the Roast beef audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~9K | 1.42× | |
| 02 | Schleswig-Holstein | ~10K | 1.31× | |
| 03 | Bayern | ~60K | 1.30× | |
| 04 | Nordrhein-Westfalen | ~70K | 1.16× | |
| 05 | Saarland | ~4K | 1.13× | |
| 06 | Rheinland-Pfalz | ~20K | 1.10× | |
| 07 | Baden-Württemberg | ~40K | 1.08× | |
| 08 | Hessen | ~20K | 1.08× | |
| 09 | Niedersachsen | ~30K | 1.04× | |
| 10 | Sachsen | ~10K | 0.84× | |
| 11 | Bremen | ~2K | 0.83× | |
| 12 | Thüringen | ~6K | 0.82× | |
| 13 | Berlin | ~10K | 0.81× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.77× | |
| 15 | Brandenburg | ~7K | 0.74× | |
| 16 | Sachsen-Anhalt | ~5K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Roast beef audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vestel | Home & Garden | 121.28× | ||
| 02 | Quiznos | Food & Beverages | 64.28× | ||
| 03 | Panera Bread | Food & Beverages | 56.10× | ||
| 04 | Doordash | Food & Beverages | 49.89× | ||
| 05 | Humidifier | Home & Garden | 30.32× | ||
| 06 | Recep Tayyip Erdoğan | Politics & Society | 20.00× | ||
| 07 | Fire pit | Home & Garden | 19.36× | ||
| 08 | Cheddar cheese | Food & Beverages | 19.25× | ||
| 09 | Cumhuriyet | News | 18.55× | ||
| 10 | Sözcü | News | 18.50× | ||
| 11 | CNN Türk | Movies & TV | 18.45× | ||
| 12 | Test (assessment) | Business & Career | 18.32× | ||
| 13 | Halk TV | Movies & TV | 16.40× | ||
| 14 | Hürriyet | News | 16.39× | ||
| 15 | PARFUMDREAMS | Shopping | 16.36× | ||
| 16 | Nefis Yemek Tarifleri | Food & Beverages | 14.80× | ||
| 17 | Sabah (newspaper) | News | 14.72× | ||
| 18 | Habertürk | News | 13.39× | ||
| 19 | Dungeons & Dragons (TV series) | Movies & TV | 12.67× | ||
| 20 | Flaconi | Shopping | 8.86× |
Personality of the Roast beef audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Spirituality | BALANCE | 0.96× |
Frequently asked questions
How many fans does Roast beef have in Germany?
Roast beef has an estimated audience of 292,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roast beef fans?
40.9% of Roast beef fans are female, 59.1% are male, with an average age of 38.9 years.
Which brands do Roast beef fans like most?
Roast beef fans show strongest brand affinity for Vestel (121.28×), Sözcü (18.5×), and Cumhuriyet (18.55×) over the country average.
Where do Roast beef fans live in Germany?
Roast beef fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Roast beef fans also like?
Beyond Roast beef itself, the audience over-indexes on Sözcü (18.5×), Cumhuriyet (18.55×), PARFUMDREAMS (16.36×), and Hürriyet (16.39×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Roast beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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