Test (assessment) Audience in Germany

Test (assessment) has an estimated audience of 350,427 people in Germany. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Trabzonspor, Süper Lig, Fenerbahçe S.K., Beşiktaş J.K., Western Union.

Test (assessment) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Trabzonspor. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Trabzonspor, Süper Lig, Fenerbahçe S.K., with strongest over-indexing on Trabzonspor (14.87× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Test (assessment) fans

Demographic split for Test (assessment) audience in Germany
MetricValue
Estimated audience size350,427

Audience persona

The typical Test (assessment) fan in Germany shows strong Pet Ownership tendencies and a notable affinity for Trabzonspor.

Top regions in Germany

Top regions ranked by reach for Test (assessment) in Germany
RegionReachAffinity
Nordrhein-Westfalen67,6000.88×
Baden-Württemberg37,0040.77×
Bayern36,5000.65×
Niedersachsen24,5380.72×
Hessen23,2610.87×
Rheinland-Pfalz14,1780.81×
Berlin13,0380.83×
Sachsen10,9660.64×
Thüringen10,1731.14×
Sachsen-Anhalt9,8801.09×
Brandenburg9,1570.84×
Mecklenburg-Vorpommern8,6891.3×
Schleswig-Holstein8,0950.64×
Saarland7,1981.67×
Bremen7,0642.36×
Hamburg6,2150.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Test (assessment) audience
BrandAffinityCategory
Trabzonspor14.87×Sports
Süper Lig16.09×Sports
Fenerbahçe S.K.10.78×Sports
Beşiktaş J.K.8.84×Sports
Western Union6.13×Business & Career
BMW i820×Cars & Mobility
Tagesschau2.61×Movies & TV
Real property5.92×Home & Garden
5G17.39×Technology & Electronics
D&R10.79×Technology & Electronics
Livemusic3.6×Music & Radio
Language education6.31×Business & Career
Pillow5.17×Home & Garden
Real-time business intelligence34.24×Business & Career
Satire4.36×Literature
otoMoto.pl9.55×Cars & Mobility
Pets1.74×Pets & Animals
Lieferando.de2.33×Food & Beverages
Headphones5.13×Technology & Electronics
Employment agency3.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Test (assessment) audience
TraitClusterScore
Pet OwnershipJOY1.62
Career OrientationPOWER1.6
SustainabilityBALANCE1.43
LGBTQ+ IdentityOPEN1.3
Risk AppetiteTHRILL1.23
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Test (assessment)
CountryShare
United States25.0%
India10.7%
United Kingdom5.2%

See Test (assessment) audiences in other countries

More Business & Career audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Test (assessment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.