Rascasse Audience Intelligence

Test (assessment) Audience in Germany

A data profile of the people who buy, follow and care about Test (assessment) in Germany — modelled from more than twelve digital signal sources. Test (assessment) has an estimated audience of 350,427 people in Germany.

#5686among Topic in Germany#1078in Business & Career

Test (assessment) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for BMW i8.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW i8, Süper Lig, 5G, with strongest over-indexing on BMW i8 (20× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Test (assessment) fan in Germany shows strong Career Orientation tendencies and a notable affinity for BMW i8.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Test (assessment) profile in Germany.

Audience size
350K
in Germany
Country rank
#15508
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Test (assessment) fans

Fig. 02

Gender split

Demographic split for Test (assessment) audience in Germany
MetricValue
Estimated audience size350,427
Fig. 04

Worldwide distribution

1.1%

of the worldwide Test (assessment) audience comes from Germany.

Worldwide audience distribution share by country for Test (assessment)
CountryShare
United States25.0%
India10.7%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Test (assessment) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Test (assessment) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.17×
02Saarland~5K1.05×
03Mecklenburg-Vorpommern~7K1.04×
04Thüringen~9K1.02×
05Sachsen-Anhalt~9K1.01×
06Brandenburg~10K0.99×
07Rheinland-Pfalz~20K0.97×
08Hamburg~8K0.97×
09Schleswig-Holstein~10K0.96×
10Sachsen~20K0.95×
11Berlin~10K0.95×
12Hessen~20K0.94×
13Niedersachsen~30K0.92×
14Nordrhein-Westfalen~70K0.90×
15Baden-Württemberg~40K0.90×
16Bayern~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Test (assessment), Germany
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Test (assessment) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Test (assessment) audience
#·InterestCategoryAffinity×
01Real-time business intelligenceBusiness & Career36.91×
02BMW i8Cars & Mobility20.00×
03Roast beefFood & Beverages18.32×
045GTechnology & Electronics18.11×
05Leonard NimoyMovies & TV13.58×
06MoldHealth12.12×
07DishwasherHome & Garden10.92×
08D&RTechnology & Electronics9.43×
09Home insuranceBusiness & Career8.10×
10Süper LigSports7.43×
11HürriyetNews7.23×
12TrabzonsporSports6.87×
13Real (hypermarket)Shopping6.67×
14Patrick SwayzeMovies & TV5.96×
15Fenerbahçe S.K.Sports5.16×
16Private schoolKids & Family5.04×
17Employment agencyBusiness & Career3.51×
18Efficient energy useTechnology & Electronics2.85×
19HugendubelShopping2.79×
20TagesschauMovies & TV1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Test (assessment) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Test (assessment) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
Need for SecurityCONSERVATISM1.59×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Test (assessment) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Price SensitivityPREMIUM0.79×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Test (assessment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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