Test (assessment) Audience in Germany
Test (assessment) has an estimated audience of 350,427 people in Germany. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Therme Erding, Ma Mère, Pillow, Sinister (band).
Test (assessment) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Progressive rock. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Therme Erding, Ma Mère, with strongest over-indexing on Progressive rock (3.65× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Test (assessment) fans
| Metric | Value |
|---|---|
| Estimated audience size | 350,427 |
Audience persona
The typical Test (assessment) fan in Germany shows strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,600 | 0.88× |
| Baden-Württemberg | 37,004 | 0.77× |
| Bayern | 36,500 | 0.65× |
| Niedersachsen | 24,538 | 0.72× |
| Hessen | 23,261 | 0.87× |
| Rheinland-Pfalz | 14,178 | 0.81× |
| Berlin | 13,038 | 0.83× |
| Sachsen | 10,966 | 0.64× |
| Thüringen | 10,173 | 1.14× |
| Sachsen-Anhalt | 9,880 | 1.09× |
| Brandenburg | 9,157 | 0.84× |
| Mecklenburg-Vorpommern | 8,689 | 1.3× |
| Schleswig-Holstein | 8,095 | 0.64× |
| Saarland | 7,198 | 1.67× |
| Bremen | 7,064 | 2.36× |
| Hamburg | 6,215 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.65× | Music & Radio |
| Therme Erding | 10.78× | Travel & Leisure |
| Ma Mère | 20× | Movies & TV |
| Pillow | 1.74× | Home & Garden |
| Sinister (band) | 12.64× | Music & Radio |
| Natural rubber | 2.22× | Cars & Mobility |
| Solo climbing | 3.64× | Sports |
| Isha Yoga | 8.77× | Sports |
| Hockenheim | 6.87× | Travel & Leisure |
| Jaguar F-Pace | 4.54× | Cars & Mobility |
| Home Delivery | 1.75× | Food & Beverages |
| Huck (magazine) | 5.99× | Internet & Social Media |
| Erdek | 14.87× | Travel & Leisure |
| Faculty of Medicine, Chulalongkorn University | 7.58× | Business & Career |
| Hévíz | 9.12× | Travel & Leisure |
| Headhunters (film) | 2.44× | Movies & TV |
| Pro-Ject | 3.2× | Music & Radio |
| Erdemli | 8.84× | Travel & Leisure |
| fatherson | 14.24× | Music & Radio |
| Catania | 3.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.62 |
| Career Orientation | POWER | 1.6 |
| Sustainability | BALANCE | 1.43 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Risk Appetite | THRILL | 1.23 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| India | 10.7% |
| United Kingdom | 5.2% |
See Test (assessment) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Test (assessment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.