A data profile of the people who buy, follow and care about Test (assessment) in India — modelled from more than twelve digital signal sources. Test (assessment) has an estimated audience of 3,455,357 people in India.
Test (assessment) has an estimated audience of 3,455,357 people in India. Top brand affinities: Stranger Things, Charles Leclerc, Game of Thrones, Career development, Google Trends.
Top brand affinities include Stranger Things, Charles Leclerc, Game of Thrones, with strongest over-indexing on Stranger Things (2.08× the country average).
The typical Test (assessment) fan in India shows strong Convenience Orientation tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Test (assessment) profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 3,455,357 |
of the worldwide Test (assessment) audience comes from India.
| Country | Share |
|---|---|
| United States | 25.0% |
| India | 10.7% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Test (assessment) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charles Leclerc | Sports | 5.89× | ||
| 02 | SEMrush | Internet & Social Media | 5.89× | ||
| 03 | Drainage | Home & Garden | 5.89× | ||
| 04 | Google Trends | Internet & Social Media | 4.30× | ||
| 05 | Zootopia | Movies & TV | 4.22× | ||
| 06 | Alibaba.com | Shopping | 4.15× | ||
| 07 | Max Verstappen | Sports | 2.23× | ||
| 08 | United Nations | Politics & Society | 2.19× | ||
| 09 | Stranger Things | Movies & TV | 2.08× | ||
| 10 | Career development | Business & Career | 2.07× | ||
| 11 | Business school | Business & Career | 2.00× | ||
| 12 | One Piece | Movies & TV | 1.98× | ||
| 13 | Chess.com | Sports | 1.98× | ||
| 14 | Employment agency | Business & Career | 1.93× | ||
| 15 | Employment website | Business & Career | 1.90× | ||
| 16 | Innovation | Business & Career | 1.77× | ||
| 17 | Anthropology | Business & Career | 1.68× | ||
| 18 | Game of Thrones | Movies & TV | 1.60× | ||
| 19 | Real property | Home & Garden | 1.56× | ||
| 20 | OnePlus | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Career Orientation | POWER | 1.43× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Test (assessment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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