A data profile of the people who buy, follow and care about Business school in India — modelled from more than twelve digital signal sources. Business school has an estimated audience of 3,419,894 people in India.
The average Business school fan in India is 29.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Master of Business Administration, International Chamber of Commerce, Asia Cup, with strongest over-indexing on Master of Business Administration (3.74× the country average).
Demographically, the Business school audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Business school fan in India is more male, around 29.4 years old, with strong Career Orientation tendencies and a notable affinity for Master of Business Administration.
The key figures that characterise the Business school profile in India.
22.7% are female, 77.3% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 29.4 |
| Estimated audience size | 3,419,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 27% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Business school audience comes from India.
| Country | Share |
|---|---|
| United States | 12.7% |
| Japan | 7.8% |
| India | 4.9% |
Where the Business school audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~100K | 1.47× | |
| 02 | Telangana | ~70K | 1.44× | |
| 03 | Karnataka | ~100K | 1.29× | |
| 04 | Maharashtra | ~200K | 1.19× | |
| 05 | Uttar Pradesh | ~200K | 1.18× | |
| 06 | Andhra Pradesh | ~50K | 1.15× | |
| 07 | Chhattisgarh | ~30K | 1.15× | |
| 08 | Sikkim | ~2K | 1.11× | |
| 09 | Haryana | ~50K | 1.03× | |
| 10 | Kerala | ~50K | 1.02× | |
| 11 | Arunachal Pradesh | ~2K | 1.02× | |
| 12 | Jharkhand | ~30K | 1.01× | |
| 13 | Nagaland | ~2K | 1.01× | |
| 14 | Mizoram | ~2K | 1.01× | |
| 15 | Goa | ~3K | 0.98× | |
| 16 | Madhya Pradesh | ~60K | 0.97× | |
| 17 | Manipur | ~4K | 0.97× | |
| 18 | Meghalaya | ~3K | 0.97× | |
| 19 | Uttarakhand | ~20K | 0.96× | |
| 20 | Gujarat | ~90K | 0.94× | |
| 21 | Tripura | ~4K | 0.93× | |
| 22 | West Bengal | ~100K | 0.91× | |
| 23 | Odisha | ~30K | 0.90× | |
| 24 | Himachal Pradesh | ~10K | 0.89× | |
| 25 | Punjab (region) | ~40K | 0.88× | |
| 26 | Jammu and Kashmir | ~10K | 0.85× | |
| 27 | Rajasthan | ~70K | 0.84× | |
| 28 | Assam | ~30K | 0.82× | |
| 29 | Bihar | ~50K | 0.75× |
The strongest cross-interests of the Business school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Business Administration | Business & Career | 3.74× | ||
| 02 | Business education | Business & Career | 3.31× | ||
| 03 | Commercial bank | Business & Career | 3.05× | ||
| 04 | Union Bank of India | Business & Career | 3.00× | ||
| 05 | University and college admission | Business & Career | 2.95× | ||
| 06 | Postgraduate education | Business & Career | 2.80× | ||
| 07 | Undergraduate education | Business & Career | 2.73× | ||
| 08 | IndusInd Bank | Business & Career | 2.70× | ||
| 09 | Master's degree | Business & Career | 2.26× | ||
| 10 | Bachelor's degree | Business & Career | 2.24× | ||
| 11 | Career development | Business & Career | 2.20× | ||
| 12 | Educational technology | Business & Career | 2.12× | ||
| 13 | International Chamber of Commerce | Business & Career | 2.06× | ||
| 14 | Database | Technology & Electronics | 1.98× | ||
| 15 | Share (finance) | Business & Career | 1.98× | ||
| 16 | Gemini | Technology & Electronics | 1.79× | ||
| 17 | Money | Business & Career | 1.74× | ||
| 18 | Artificial intelligence | Technology & Electronics | 1.65× | ||
| 19 | TradingView | Business & Career | 1.61× | ||
| 20 | Asia Cup | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.85× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Travelling | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.86× |
Business school has an estimated audience of 3,419,894 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.7% of Business school fans are female, 77.3% are male, with an average age of 29.4 years.
Business school fans show strongest brand affinity for Master of Business Administration (3.74×), International Chamber of Commerce (2.06×), and Asia Cup (1.54×) over the country average.
Business school fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Business school itself, the audience over-indexes on International Chamber of Commerce (2.06×), Asia Cup (1.54×), Gemini (1.79×), and Postgraduate education (2.8×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Business school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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