A data profile of the people who buy, follow and care about Union Bank of India in India — modelled from more than twelve digital signal sources. Union Bank of India has an estimated audience of 5,650,072 people in India.
Union Bank of India has an estimated audience of 5,650,072 people in India. 18.4% are female, 81.6% are male, average age 38.0. Top brand affinities: Thai Airways, Lindsay Lohan, Saving Private Ryan, Ryan Gosling, Motorboat.
Top brand affinities include Thai Airways, Lindsay Lohan, Saving Private Ryan, with strongest over-indexing on Thai Airways (17.58× the country average).
Demographically, the Union Bank of India audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Union Bank of India fan in India is more male, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Thai Airways.
The key figures that characterise the Union Bank of India profile in India.
18.4% are female, 81.6% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 18.4% |
| Male | 81.6% |
| Average age | 38.0 |
| Estimated audience size | 5,650,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Union Bank of India audience comes from India.
| Country | Share |
|---|---|
| India | 93.7% |
| United States | 2.2% |
| United Arab Emirates | 1.0% |
The strongest cross-interests of the Union Bank of India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsay Lohan | Movies & TV | 25.82× | ||
| 02 | Saving Private Ryan | Movies & TV | 22.95× | ||
| 03 | QVC | Movies & TV | 18.72× | ||
| 04 | Thai Airways | Travel & Leisure | 17.58× | ||
| 05 | Motorboat | Cars & Mobility | 15.13× | ||
| 06 | Japan Airlines | Travel & Leisure | 9.96× | ||
| 07 | Ryan Gosling | Movies & TV | 9.54× | ||
| 08 | United Parcel Service | Business & Career | 8.95× | ||
| 09 | All Nippon Airways | Travel & Leisure | 8.04× | ||
| 10 | Google Trends | Internet & Social Media | 7.38× | ||
| 11 | Low-cost carrier | Travel & Leisure | 6.97× | ||
| 12 | Adobe | Technology & Electronics | 5.75× | ||
| 13 | Savings account | Business & Career | 5.69× | ||
| 14 | Capgemini | Business & Career | 5.33× | ||
| 15 | Nobel Peace Prize | Politics & Society | 5.22× | ||
| 16 | Ajay Devgan | Movies & TV | 4.94× | ||
| 17 | truecaller | Internet & Social Media | 4.03× | ||
| 18 | Retail banking | Business & Career | 3.30× | ||
| 19 | Career development | Business & Career | 2.76× | ||
| 20 | Social media marketing | Business & Career | 2.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.85× | |
| Convenience Orientation | PREMIUM | 2.79× | |
| Quality Awareness | PREMIUM | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.49× | |
| Social Media Usage | JOY | 0.69× | |
| Luxury Orientation | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Union Bank of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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