A data profile of the people who buy, follow and care about Savings account in India — modelled from more than twelve digital signal sources. Savings account has an estimated audience of 3,536,167 people in India.
The average Savings account fan in India is 35.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Deposit account, Public broadcasting, Money market, with strongest over-indexing on Deposit account (8.63× the country average).
Demographically, the Savings account audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Savings account fan in India is more male, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Deposit account.
The key figures that characterise the Savings account profile in India.
17.7% are female, 82.3% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 17.7% |
| Male | 82.3% |
| Average age | 35.1 |
| Estimated audience size | 3,536,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Savings account audience comes from India.
| Country | Share |
|---|---|
| United States | 29.3% |
| India | 7.0% |
| Brazil | 4.5% |
Where the Savings account audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~30K | 1.96× | |
| 02 | West Bengal | ~200K | 1.50× | |
| 03 | Assam | ~50K | 1.39× | |
| 04 | Bihar | ~90K | 1.32× | |
| 05 | Goa | ~5K | 1.29× | |
| 06 | Maharashtra | ~200K | 1.28× | |
| 07 | Gujarat | ~100K | 1.26× | |
| 08 | Jharkhand | ~40K | 1.21× | |
| 09 | Madhya Pradesh | ~80K | 1.20× | |
| 10 | Tripura | ~6K | 1.18× | |
| 11 | Rajasthan | ~90K | 1.15× | |
| 12 | Uttar Pradesh | ~200K | 1.07× | |
| 13 | Odisha | ~40K | 1.00× | |
| 14 | Arunachal Pradesh | ~2K | 0.98× | |
| 15 | Telangana | ~50K | 0.95× | |
| 16 | Karnataka | ~80K | 0.94× | |
| 17 | Chhattisgarh | ~20K | 0.94× | |
| 18 | Haryana | ~40K | 0.91× | |
| 19 | Sikkim | ~1K | 0.87× | |
| 20 | Punjab (region) | ~40K | 0.84× | |
| 21 | Nagaland | ~2K | 0.84× | |
| 22 | Tamil Nadu | ~70K | 0.83× | |
| 23 | Uttarakhand | ~10K | 0.82× | |
| 24 | Manipur | ~4K | 0.80× | |
| 25 | Meghalaya | ~3K | 0.80× | |
| 26 | Mizoram | ~2K | 0.80× | |
| 27 | Andhra Pradesh | ~30K | 0.76× | |
| 28 | Himachal Pradesh | ~10K | 0.72× | |
| 29 | Kerala | ~30K | 0.63× |
The strongest cross-interests of the Savings account audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philosophy, Politics and Economics | Business & Career | 17.72× | ||
| 02 | Social policy | Politics & Society | 15.11× | ||
| 03 | Savings bank | Business & Career | 14.85× | ||
| 04 | Political movement | Politics & Society | 13.79× | ||
| 05 | Money market | Business & Career | 12.63× | ||
| 06 | Bank account | Business & Career | 9.68× | ||
| 07 | International relations | Business & Career | 8.86× | ||
| 08 | Deposit account | Business & Career | 8.63× | ||
| 09 | Voting | Politics & Society | 8.56× | ||
| 10 | Political campaign | Politics & Society | 8.21× | ||
| 11 | Credit union | Business & Career | 7.27× | ||
| 12 | Public broadcasting | Movies & TV | 5.93× | ||
| 13 | Union Bank of India | Business & Career | 5.69× | ||
| 14 | Credit (finance) | Business & Career | 5.44× | ||
| 15 | Debit card | Business & Career | 4.72× | ||
| 16 | Political science | Business & Career | 4.17× | ||
| 17 | Social movement | Politics & Society | 3.89× | ||
| 18 | Investment management | Business & Career | 3.61× | ||
| 19 | Wealth | Business & Career | 3.07× | ||
| 20 | Credit cards | Business & Career | 2.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Savings account has an estimated audience of 3,536,167 people in India, concentrated in Maharashtra and Uttar Pradesh.
17.7% of Savings account fans are female, 82.3% are male, with an average age of 35.1 years.
Savings account fans show strongest brand affinity for Deposit account (8.63×), Public broadcasting (5.93×), and Money market (12.63×) over the country average.
Savings account fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Savings account itself, the audience over-indexes on Public broadcasting (5.93×), Money market (12.63×), Bank account (9.68×), and Union Bank of India (5.69×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Savings account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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