A data profile of the people who buy, follow and care about Public broadcasting in India — modelled from more than twelve digital signal sources. Public broadcasting has an estimated audience of 7,011,501 people in India.
Public broadcasting has an estimated audience of 7,011,501 people in India. 23.5% are female, 76.5% are male, average age 33.4. Top brand affinities: YouTube Music, Political science, Savings account, Breaking news, Local news.
Top brand affinities include YouTube Music, Political science, Savings account, with strongest over-indexing on YouTube Music (8.28× the country average).
Demographically, the Public broadcasting audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Public broadcasting fan in India is more male, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Public broadcasting profile in India.
23.5% are female, 76.5% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 33.4 |
| Estimated audience size | 7,011,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Public broadcasting audience comes from India.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 10.2% |
| Germany | 8.5% |
The strongest cross-interests of the Public broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube Music | Internet & Social Media | 8.28× | ||
| 02 | Savings account | Business & Career | 5.93× | ||
| 03 | Political science | Business & Career | 5.42× | ||
| 04 | Self-employment | Business & Career | 3.59× | ||
| 05 | Videography | Internet & Social Media | 2.86× | ||
| 06 | Local news | News | 2.67× | ||
| 07 | Hindustan | Politics & Society | 2.65× | ||
| 08 | Breaking news | Movies & TV | 2.55× | ||
| 09 | Philanthropy | Arts & Culture | 2.39× | ||
| 10 | Radio | Technology & Electronics | 2.37× | ||
| 11 | Real property | Home & Garden | 2.20× | ||
| 12 | OnePlus | Technology & Electronics | 1.98× | ||
| 13 | Buddhism | Health | 1.87× | ||
| 14 | Activism | Politics & Society | 1.85× | ||
| 15 | Young's | Food & Beverages | 1.84× | ||
| 16 | Politics | Politics & Society | 1.72× | ||
| 17 | Hinduism | Politics & Society | 1.65× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Apartment | Business & Career | 1.53× | ||
| 20 | Online newspaper | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.61× | |
| Indulgence | JOY | 1.56× | |
| Need for Security | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Public broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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