A data profile of the people who buy, follow and care about Public broadcasting in Belgium — modelled from more than twelve digital signal sources. Public broadcasting has an estimated audience of 1,284,261 people in Belgium.
The average Public broadcasting fan in Belgium is 43.8 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Flemish Brabant, Antwerp.
Top brand affinities include Canada, Music videos, Kinepolis, with strongest over-indexing on Canada (1.71× the country average).
Demographically, the Public broadcasting audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Public broadcasting fan in Belgium is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Public broadcasting profile in Belgium.
49.8% are female, 50.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.8 |
| Estimated audience size | 1,284,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Public broadcasting audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 10.2% |
| Germany | 8.5% |
Where the Public broadcasting audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~200K | 1.51× | |
| 02 | East Flanders | ~200K | 1.42× | |
| 03 | Brussels | ~100K | 1.24× | |
| 04 | Antwerp | ~100K | 1.07× | |
| 05 | Walloon Brabant | ~30K | 1.05× | |
| 06 | Limburg | ~60K | 1.00× | |
| 07 | Luxembourg | ~30K | 0.93× | |
| 08 | Province of Namur | ~50K | 0.90× | |
| 09 | West Flanders | ~100K | 0.89× | |
| 10 | Liege | ~100K | 0.89× | |
| 11 | Hainaut | ~100K | 0.83× |
The strongest cross-interests of the Public broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | France 2 | Movies & TV | 2.66× | ||
| 02 | Crossword | Games | 2.21× | ||
| 03 | Political science | Business & Career | 2.21× | ||
| 04 | TF1 | Movies & TV | 2.07× | ||
| 05 | Creative Commons | Technology & Electronics | 2.00× | ||
| 06 | Musical film | Movies & TV | 1.90× | ||
| 07 | Eurostar | Cars & Mobility | 1.77× | ||
| 08 | Michael Jackson | Music & Radio | 1.76× | ||
| 09 | Eén | Movies & TV | 1.76× | ||
| 10 | Music videos | Music & Radio | 1.74× | ||
| 11 | Canada | Travel & Leisure | 1.71× | ||
| 12 | Kinepolis | Movies & TV | 1.60× | ||
| 13 | Video on demand | Movies & TV | 1.60× | ||
| 14 | Solar energy | Home & Garden | 1.59× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.57× | ||
| 16 | Sunweb | Travel & Leisure | 1.55× | ||
| 17 | First-person shooter games | Games | 1.55× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Amsterdam | Travel & Leisure | 1.51× | ||
| 20 | Vtm | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| DIY Mentality | THRILL | 0.87× |
Public broadcasting has an estimated audience of 1,284,261 people in Belgium, concentrated in East Flanders and Flemish Brabant.
49.8% of Public broadcasting fans are female, 50.2% are male, with an average age of 43.8 years.
Public broadcasting fans show strongest brand affinity for Canada (1.71×), Music videos (1.74×), and Kinepolis (1.6×) over the country average.
Public broadcasting fans in Belgium are most concentrated in East Flanders (reach ~200K), Flemish Brabant (reach ~200K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Public broadcasting itself, the audience over-indexes on Music videos (1.74×), Kinepolis (1.6×), Michael Jackson (1.76×), and Amsterdam (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Public broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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