Public broadcasting Audience in Germany
Public broadcasting has an estimated audience of 5,806,349 people in Germany. 50.1% are female, 49.9% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Tagesschau, Western Union, Transfermarkt.
The average Public broadcasting fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Public broadcasting audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Public broadcasting fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.8 |
| Estimated audience size | 5,806,349 |
Audience persona
The typical Public broadcasting fan in Germany is balanced, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,027,349 | 0.81× |
| Bayern | 592,077 | 0.63× |
| Baden-Württemberg | 504,539 | 0.64× |
| Niedersachsen | 457,831 | 0.81× |
| Sachsen | 426,192 | 1.5× |
| Hessen | 292,540 | 0.66× |
| Berlin | 254,993 | 0.98× |
| Brandenburg | 254,539 | 1.41× |
| Sachsen-Anhalt | 230,293 | 1.53× |
| Rheinland-Pfalz | 225,817 | 0.78× |
| Thüringen | 213,928 | 1.45× |
| Schleswig-Holstein | 185,997 | 0.89× |
| Mecklenburg-Vorpommern | 163,929 | 1.48× |
| Hamburg | 102,588 | 0.78× |
| Saarland | 65,987 | 0.93× |
| Bremen | 35,948 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 9.03× | Movies & TV |
| Tagesschau | 2.84× | Movies & TV |
| Western Union | 5.34× | Business & Career |
| Transfermarkt | 2.78× | Sports |
| Pets | 1.59× | Pets & Animals |
| FC Bayern Munich | 1.65× | Sports |
| Hygiene | 2.82× | Beauty & Wellness |
| Felix Baumgartner | 3.87× | Sports |
| Allgäu | 4.94× | Travel & Leisure |
| Vacations | 2.35× | Travel & Leisure |
| Creative Commons | 3.9× | Technology & Electronics |
| Family | 1.62× | Kids & Family |
| Country rap | 4.68× | Music & Radio |
| Eintracht Frankfurt | 2.03× | Sports |
| Self care | 2.75× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Spiegel Online | 1.62× | News |
| ZDF | 2.05× | Movies & TV |
| Automobiles | 1.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.37 |
| Patriotism | CONSERVATISM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 10.2% |
| Germany | 8.5% |
See Public broadcasting audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Public broadcasting have in Germany?
Public broadcasting has an estimated audience of 5,806,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Public broadcasting fans?
50.1% of Public broadcasting fans are female, 49.9% are male, with an average age of 42.8 years.
Which brands do Public broadcasting fans like most?
Public broadcasting fans show strongest brand affinity for Satire (8.81×), German television comedy (9.03×), and Tagesschau (2.84×) over the country average.
Where do Public broadcasting fans live in Germany?
Public broadcasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,027,349), Bayern (reach 592,077), and Baden-Württemberg (reach 504,539). These three regions account for the largest share of the active audience.
What other brands do Public broadcasting fans also like?
Beyond Public broadcasting itself, the audience over-indexes on German television comedy (9.03×), Tagesschau (2.84×), Western Union (5.34×), and Transfermarkt (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.