Public broadcasting Audience in United States

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Public broadcasting has an estimated audience of 11,418,080 people in United States. 56.9% are female, 43.1% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Whataburger, Nebraska Cornhuskers football, Jeep Wagoneer, Jeep Grand Cherokee (WJ).

The average Public broadcasting fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Whataburger, Nebraska Cornhuskers football, with strongest over-indexing on Israel (3.84× the country average). Demographically, the Public broadcasting audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Public broadcasting fans

Demographic split for Public broadcasting audience in United States
MetricValue
Female56.9%
Male43.1%
Average age45.1
Estimated audience size11,418,080

Audience persona

The typical Public broadcasting fan in United States is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Public broadcasting in United States
RegionReachAffinity
California1,118,4900.89×
Texas804,8810.82×
Florida747,6110.97×
New York622,2300.98×
North Carolina372,7041.08×
Pennsylvania341,8370.89×
Illinois332,4660.87×
Ohio311,6230.89×
Michigan302,2641.01×
Virginia289,1671.04×
Georgia282,6490.8×
Washington281,8881.23×
Massachusetts251,4941.12×
New Jersey233,1630.8×
Arizona202,7620.87×
Tennessee194,7460.85×
Wisconsin194,6731.13×
Maryland188,6760.96×
Minnesota181,9921.11×
Oregon179,8371.37×
Missouri179,3660.97×
Colorado165,9710.92×
Indiana161,2200.77×
South Carolina157,3330.92×
Alabama150,0800.94×
Louisiana137,9590.94×
Mississippi116,7801.24×
Oklahoma116,2410.92×
Connecticut111,7410.98×
Kentucky104,5170.73×
Utah96,8280.95×
Arkansas92,2930.98×
Iowa80,3880.85×
Kansas78,6680.87×
Nevada77,4890.7×
New Mexico72,4191.26×
Maine71,4851.75×
Nebraska60,4961.06×
Idaho57,1001×
New Hampshire46,6651.04×
Hawaii44,6100.91×
Washington, District of Columbia42,6811.24×
Montana40,9051.29×
Rhode Island38,8391.07×
West Virginia38,7990.73×
Vermont37,8391.89×
Alaska28,2251.16×
South Dakota26,2580.99×
Delaware22,3370.71×
North Dakota15,4910.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public broadcasting audience
BrandAffinityCategory
Israel3.84×Travel & Leisure
Whataburger1.7×Food & Beverages
Nebraska Cornhuskers football3.21×Sports
Jeep Wagoneer4.8×Cars & Mobility
Jeep Grand Cherokee (WJ)4.76×Cars & Mobility
Jesse Plemons2.54×Movies & TV
Home staging3.66×Home & Garden
JamBase7.21×Music & Radio
Albany County, New York7.1×Travel & Leisure
Urban horticulture2.22×Home & Garden
Lulu 黃路梓茵1.63×Movies & TV
Nuts (film)3.26×Movies & TV
Steampunk2.67×Fashion & Accessoires
Nipsey Hussle2.97×Music & Radio
Corona (band)2.74×Music & Radio
Business English2.48×Business & Career
Jill Scott2.54×Music & Radio
Janitor2.78×Home & Garden
Necktie2.15×Fashion & Accessoires
Jezebel (film)2.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public broadcasting audience
TraitClusterScore
Community OrientationOPEN1.67
SustainabilityBALANCE1.65
TraditionCONSERVATISM1.41
TravellingTHRILL1.4
PatriotismCONSERVATISM1.36
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Public broadcasting
CountryShare
United States16.7%
India10.2%
Germany8.5%

See Public broadcasting audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Public broadcasting have in United States?

Public broadcasting has an estimated audience of 11,418,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Public broadcasting fans?

56.9% of Public broadcasting fans are female, 43.1% are male, with an average age of 45.1 years.

Which brands do Public broadcasting fans like most?

Public broadcasting fans show strongest brand affinity for Israel (3.84×), Whataburger (1.7×), and Nebraska Cornhuskers football (3.21×) over the country average.

Where do Public broadcasting fans live in United States?

Public broadcasting fans in United States are most concentrated in California (reach 1,118,490), Texas (reach 804,881), and Florida (reach 747,611). These three regions account for the largest share of the active audience.

What other brands do Public broadcasting fans also like?

Beyond Public broadcasting itself, the audience over-indexes on Whataburger (1.7×), Nebraska Cornhuskers football (3.21×), Jeep Wagoneer (4.8×), and Jeep Grand Cherokee (WJ) (4.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.