Rascasse Audience Intelligence

Public broadcasting Audience in United States

A data profile of the people who buy, follow and care about Public broadcasting in United States — modelled from more than twelve digital signal sources. Public broadcasting has an estimated audience of 11,418,080 people in United States.

#2055among Topic in United States#223in Movies & TV

The average Public broadcasting fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include PBS, MSN, Trader Joe's, with strongest over-indexing on PBS (3.45× the country average).

Demographically, the Public broadcasting audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Public broadcasting fan in United States is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for PBS.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public broadcasting profile in United States.

Audience size
11.4M
in United States
Gender
56.9%♀
43.1% male
Age
45.1
average years
Country rank
#3138
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public broadcasting fans

56.9% are female, 43.1% are male, average age 45.1.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Public broadcasting audience in United States
MetricValue
Female56.9%
Male43.1%
Average age45.1
Estimated audience size11,418,080
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Public broadcasting audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4923%
50+36%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Public broadcasting audience comes from United States.

Worldwide audience distribution share by country for Public broadcasting
CountryShare
United States16.7%
India10.2%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public broadcasting audience in United States is strongest.

Fig. 05

Top regions by affinity

Public broadcasting fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.82×
02Mississippi~200K1.62×
03Maine~70K1.59×
04New Mexico~80K1.35×
05Louisiana~200K1.30×
06Alabama~200K1.27×
07Arkansas~100K1.25×
08Oregon~200K1.24×
09South Carolina~200K1.18×
10Montana~40K1.18×
11Washington, District of Columbia~40K1.13×
12Alaska~30K1.13×
13North Carolina~400K1.08×
14Washington~200K1.08×
15Nebraska~60K1.08×
16Wisconsin~200K1.06×
17Virginia~300K1.03×
18Massachusetts~200K1.01×
19Minnesota~200K1.00×
20New Hampshire~40K0.99×
21Georgia~300K0.98×
22Oklahoma~100K0.98×
23Rhode Island~40K0.97×
24South Dakota~30K0.97×
25Michigan~300K0.96×
26Missouri~200K0.96×
27Maryland~200K0.95×
28Idaho~50K0.94×
29Connecticut~100K0.93×
30Ohio~300K0.92×
31Kentucky~100K0.92×
32Pennsylvania~300K0.91×
33New York~600K0.90×
34Tennessee~200K0.89×
35Kansas~80K0.89×
36Texas~900K0.88×
37Florida~700K0.86×
38Utah~90K0.86×
39Iowa~80K0.86×
40Illinois~300K0.84×
41New Jersey~200K0.84×
42Arizona~200K0.83×
43Colorado~100K0.83×
44Indiana~200K0.82×
45California~1M0.81×
46Hawaii~40K0.80×
47Delaware~20K0.78×
48West Virginia~40K0.77×
49Nevada~80K0.69×
50North Dakota~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Public broadcasting, United States
0.67×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public broadcasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public broadcasting audience
#·InterestCategoryAffinity×
01PBSMovies & TV3.45×
02The Washington PostNews2.85×
03Robert RedfordMovies & TV2.81×
04MSNBCMovies & TV2.81×
05Sustainable energyHome & Garden2.71×
06Non-governmental organizationPolitics & Society2.64×
07DemocracyPolitics & Society2.53×
08Emmy AwardMovies & TV2.52×
09Political scienceBusiness & Career2.39×
10Renewable energyBusiness & Career2.30×
11PhilanthropyArts & Culture2.22×
12LibraryLiterature2.22×
13Trader Joe'sShopping1.81×
14MSNNews1.80×
15Real propertyHome & Garden1.80×
16RadioTechnology & Electronics1.73×
17ActivismPolitics & Society1.73×
18Nonprofit organizationPolitics & Society1.72×
19GeneticsKids & Family1.63×
20PodcastMusic & Radio1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public broadcasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public broadcasting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Community OrientationOPEN1.73×
SustainabilityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public broadcasting audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.86×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public broadcasting have in United States?

Public broadcasting has an estimated audience of 11,418,080 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Public broadcasting fans?

56.9% of Public broadcasting fans are female, 43.1% are male, with an average age of 45.1 years.

03

Which brands do Public broadcasting fans like most?

Public broadcasting fans show strongest brand affinity for PBS (3.45×), MSN (1.8×), and Trader Joe's (1.81×) over the country average.

04

Where do Public broadcasting fans live in United States?

Public broadcasting fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Public broadcasting fans also like?

Beyond Public broadcasting itself, the audience over-indexes on MSN (1.8×), Trader Joe's (1.81×), Nonprofit organization (1.72×), and Podcast (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Public broadcasting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Public broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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