Public broadcasting Audience in United States

Public broadcasting has an estimated audience of 11,418,080 people in United States. 56.9% are female, 43.1% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: MSN, Staples (Canada), Planet Fitness, PBS, Diaper bag.

The average Public broadcasting fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Staples (Canada), Planet Fitness, with strongest over-indexing on MSN (5.24× the country average). Demographically, the Public broadcasting audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Public broadcasting fans

Demographic split for Public broadcasting audience in United States
MetricValue
Female56.9%
Male43.1%
Average age45.1
Estimated audience size11,418,080

Audience persona

The typical Public broadcasting fan in United States is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Public broadcasting in United States
RegionReachAffinity
California1,118,4900.89×
Texas804,8810.82×
Florida747,6110.97×
New York622,2300.98×
North Carolina372,7041.08×
Pennsylvania341,8370.89×
Illinois332,4660.87×
Ohio311,6230.89×
Michigan302,2641.01×
Virginia289,1671.04×
Georgia282,6490.8×
Washington281,8881.23×
Massachusetts251,4941.12×
New Jersey233,1630.8×
Arizona202,7620.87×
Tennessee194,7460.85×
Wisconsin194,6731.13×
Maryland188,6760.96×
Minnesota181,9921.11×
Oregon179,8371.37×
Missouri179,3660.97×
Colorado165,9710.92×
Indiana161,2200.77×
South Carolina157,3330.92×
Alabama150,0800.94×
Louisiana137,9590.94×
Mississippi116,7801.24×
Oklahoma116,2410.92×
Connecticut111,7410.98×
Kentucky104,5170.73×
Utah96,8280.95×
Arkansas92,2930.98×
Iowa80,3880.85×
Kansas78,6680.87×
Nevada77,4890.7×
New Mexico72,4191.26×
Maine71,4851.75×
Nebraska60,4961.06×
Idaho57,1001×
New Hampshire46,6651.04×
Hawaii44,6100.91×
Washington, District of Columbia42,6811.24×
Montana40,9051.29×
Rhode Island38,8391.07×
West Virginia38,7990.73×
Vermont37,8391.89×
Alaska28,2251.16×
South Dakota26,2580.99×
Delaware22,3370.71×
North Dakota15,4910.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public broadcasting audience
BrandAffinityCategory
MSN5.24×News
Staples (Canada)3.81×Business & Career
Planet Fitness2.83×Sports
PBS4.3×Movies & TV
Diaper bag4.05×Kids & Family
Nature1.84×Home & Garden
Great Clips3.31×Beauty & Wellness
Happiness1.7×Health
Metaphysics2.98×Business & Career
Hobby Lobby2.02×Home & Garden
Bass guitar2.65×Music & Radio
Catherine O'Hara3.47×Movies & TV
Jane Goodall5.86×Pets & Animals
CNN1.72×Movies & TV
Clarinet4.66×Music & Radio
Democracy3.22×Politics & Society
Cello4.4×Music & Radio
Aldi1.79×Shopping
Saxophone4.33×Music & Radio
Livestock1.82×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public broadcasting audience
TraitClusterScore
Community OrientationOPEN1.67
SustainabilityBALANCE1.65
TraditionCONSERVATISM1.41
TravellingTHRILL1.4
PatriotismCONSERVATISM1.36
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Public broadcasting
CountryShare
United States16.7%
India10.2%
Germany8.5%

See Public broadcasting audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Public broadcasting have in United States?

Public broadcasting has an estimated audience of 11,418,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Public broadcasting fans?

56.9% of Public broadcasting fans are female, 43.1% are male, with an average age of 45.1 years.

Which brands do Public broadcasting fans like most?

Public broadcasting fans show strongest brand affinity for MSN (5.24×), Staples (Canada) (3.81×), and Planet Fitness (2.83×) over the country average.

Where do Public broadcasting fans live in United States?

Public broadcasting fans in United States are most concentrated in California (reach 1,118,490), Texas (reach 804,881), and Florida (reach 747,611). These three regions account for the largest share of the active audience.

What other brands do Public broadcasting fans also like?

Beyond Public broadcasting itself, the audience over-indexes on Staples (Canada) (3.81×), Planet Fitness (2.83×), PBS (4.3×), and Diaper bag (4.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.