PBS Audience in United States

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PBS has an estimated audience of 20,625,560 people in United States. 57.9% are female, 42.1% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: United States, Fox News Channel, The Gilded Age, MSN, CNN.

The average PBS fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include United States, Fox News Channel, The Gilded Age, with strongest over-indexing on United States (1.54× the country average). Demographically, the PBS audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: Charity

Demographics of PBS fans

Demographic split for PBS audience in United States
MetricValue
Female57.9%
Male42.1%
Average age45.5
Estimated audience size20,625,560

Audience persona

The typical PBS fan in United States is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for United States.

Top regions in United States

Top regions ranked by reach for PBS in United States
RegionReachAffinity
California2,035,6460.9×
Texas1,453,6090.82×
Florida1,323,8460.95×
New York1,133,3270.98×
North Carolina672,4011.08×
Pennsylvania617,0600.89×
Illinois605,1090.88×
Ohio567,9210.89×
Michigan545,2811.01×
Virginia526,7411.05×
Washington517,9991.25×
Georgia516,5050.81×
Massachusetts449,7911.11×
New Jersey429,1330.82×
Arizona359,0450.85×
Tennessee351,7500.85×
Wisconsin351,5241.13×
Maryland343,9760.97×
Oregon332,6731.41×
Minnesota328,3491.11×
Missouri316,8820.95×
Colorado302,5960.93×
Indiana288,4780.77×
South Carolina281,6720.91×
Alabama265,7570.92×
Louisiana253,9040.95×
Oklahoma210,0590.92×
Connecticut203,4270.98×
Mississippi203,0691.2×
Kentucky193,7070.75×
Utah173,1580.94×
Arkansas165,7460.98×
Iowa145,6240.86×
Kansas141,7810.87×
Nevada141,2450.71×
New Mexico133,2931.29×
Maine129,1361.75×
Nebraska110,7451.07×
Idaho101,1100.98×
New Hampshire85,0371.05×
Hawaii80,4130.91×
Washington, District of Columbia76,2731.23×
Montana73,8301.29×
West Virginia70,3050.73×
Vermont68,8741.9×
Rhode Island68,7751.05×
Alaska49,9791.13×
South Dakota47,0530.99×
Delaware40,0150.7×
North Dakota28,2500.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PBS audience
BrandAffinityCategory
United States1.54×Travel & Leisure
Fox News Channel1.55×Movies & TV
The Gilded Age2.49×Movies & TV
MSN1.91×News
CNN1.61×Movies & TV
NPR3.53×Music & Radio
Google Maps1.68×Internet & Social Media
Diane Keaton2.58×Movies & TV
United States Senate2.53×Politics & Society
Masterpiece (TV series)7.3×Movies & TV
Cancer awareness2.03×Health
Virtue1.73×Politics & Society
Symptom1.84×Health
God1.52×Politics & Society
Capital One1.55×Business & Career
Aldi1.52×Shopping
Bible1.94×Politics & Society
Public broadcasting3.45×Movies & TV
Brain1.76×Health
Zoom (TV channel)2.43×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PBS audience
TraitClusterScore
SustainabilityBALANCE1.55
Community OrientationOPEN1.45
IndividualismJOY1.4
Family OrientationCONSERVATISM1.4
PatriotismCONSERVATISM1.28
TraditionCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for PBS
CountryShare
United States60.8%
United Kingdom4.3%
Canada3.5%

See PBS audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does PBS have in United States?

PBS has an estimated audience of 20,625,560 people in United States, concentrated in California and Texas.

What is the gender split and age of PBS fans?

57.9% of PBS fans are female, 42.1% are male, with an average age of 45.5 years.

Which brands do PBS fans like most?

PBS fans show strongest brand affinity for United States (1.54×), Fox News Channel (1.55×), and The Gilded Age (2.49×) over the country average.

Where do PBS fans live in United States?

PBS fans in United States are most concentrated in California (reach 2,035,646), Texas (reach 1,453,609), and Florida (reach 1,323,846). These three regions account for the largest share of the active audience.

What other brands do PBS fans also like?

Beyond PBS itself, the audience over-indexes on Fox News Channel (1.55×), The Gilded Age (2.49×), MSN (1.91×), and CNN (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.