Rascasse Audience Intelligence

Masterpiece (TV series) Audience in United States

A data profile of the people who buy, follow and care about Masterpiece (TV series) in United States — modelled from more than twelve digital signal sources. Masterpiece (TV series) has an estimated audience of 3,153,954 people in United States.

#442among Movie / TV Show / Series in United States#1260in Movies & TV

The average Masterpiece (TV series) fan in United States is 45.8 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Theo James, DMAX, PBS, with strongest over-indexing on Theo James (32.96× the country average).

Demographically, the Masterpiece (TV series) audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Masterpiece (TV series) fan in United States is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Theo James.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masterpiece (TV series) profile in United States.

Audience size
3.2M
in United States
Gender
61.7%♀
38.3% male
Age
45.8
average years
Country rank
#9867
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masterpiece (TV series) viewers

61.7% are female, 38.3% are male, average age 45.8.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Masterpiece (TV series) audience in United States
MetricValue
Female61.7%
Male38.3%
Average age45.8
Estimated audience size3,153,954
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Masterpiece (TV series) audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4924%
50+38%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Masterpiece (TV series) audience comes from United States.

Worldwide audience distribution share by country for Masterpiece (TV series)
CountryShare
United States43.5%
Japan14.6%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masterpiece (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Masterpiece (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K5.06×
02Maine~20K1.36×
03Rhode Island~10K1.24×
04South Dakota~9K1.23×
05Massachusetts~70K1.14×
06Oregon~40K1.13×
07West Virginia~20K1.10×
08New York~200K1.04×
09California~400K1.03×
10New Hampshire~10K1.00×
11Vermont~5K1.00×
12Pennsylvania~100K0.99×
13Virginia~80K0.99×
14Washington~60K0.99×
15Maryland~50K0.97×
16Washington, District of Columbia~9K0.97×
17Minnesota~40K0.96×
18Alabama~40K0.96×
19Michigan~80K0.95×
20Connecticut~30K0.94×
21Hawaii~10K0.94×
22North Carolina~90K0.93×
23Arizona~60K0.93×
24South Carolina~40K0.93×
25Nevada~30K0.93×
26Alaska~6K0.93×
27New Jersey~70K0.92×
28Indiana~50K0.92×
29Florida~200K0.91×
30Louisiana~40K0.91×
31Utah~30K0.91×
32Wisconsin~40K0.90×
33Kentucky~40K0.90×
34Tennessee~60K0.89×
35Missouri~40K0.88×
36Arkansas~20K0.88×
37Idaho~10K0.88×
38Montana~8K0.88×
39Illinois~90K0.87×
40Ohio~80K0.87×
41Colorado~40K0.87×
42Delaware~8K0.87×
43North Dakota~6K0.87×
44Kansas~20K0.86×
45New Mexico~10K0.86×
46Nebraska~10K0.86×
47Oklahoma~30K0.85×
48Mississippi~20K0.85×
49Texas~200K0.83×
50Iowa~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Masterpiece (TV series), United States
0.83×1.00×5.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masterpiece (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masterpiece (TV series) audience
#·InterestCategoryAffinity×
01DMAXMovies & TV111.04×
02Theo JamesMovies & TV32.96×
03Dan StevensMovies & TV27.79×
04Bob NewhartMovies & TV24.78×
05Maggie SmithMovies & TV14.28×
06Michael GambonMovies & TV14.28×
07Lea MicheleMovies & TV14.22×
08Olivia ColmanMovies & TV14.16×
09Titanic (1997 film)Movies & TV13.43×
10Idina MenzelMovies & TV12.96×
11Romeo and JulietArts & Culture11.88×
12Morena BaccarinMovies & TV8.42×
13PBSMovies & TV7.30×
14Cats (musical)Music & Radio6.52×
15Anne HathawayMovies & TV4.81×
16Leonardo DiCaprioMovies & TV4.65×
17Diane KeatonMovies & TV4.64×
18ArrowMovies & TV4.49×
19SubwayFood & Beverages2.24×
20PinterestInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masterpiece (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masterpiece (TV series) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.58×
SpiritualityBALANCE1.50×
Price SensitivityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masterpiece (TV series) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
ExtroversionTHRILL0.90×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masterpiece (TV series) have in United States?

Masterpiece (TV series) has an estimated audience of 3,153,954 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Masterpiece (TV series) viewers?

61.7% of Masterpiece (TV series) fans are female, 38.3% are male, with an average age of 45.8 years.

03

Which brands do Masterpiece (TV series) fans like most?

Masterpiece (TV series) fans show strongest brand affinity for Theo James (32.96×), DMAX (111.04×), and PBS (7.3×) over the country average.

04

Where do Masterpiece (TV series) fans live in United States?

Masterpiece (TV series) fans in United States are most concentrated in Georgia (reach ~500K), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Masterpiece (TV series) fans also like?

Beyond Masterpiece (TV series) itself, the audience over-indexes on DMAX (111.04×), PBS (7.3×), Dan Stevens (27.79×), and Bob Newhart (24.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Masterpiece (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Masterpiece (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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