Masterpiece (TV series) Audience in United States

Masterpiece (TV series) logo

Masterpiece (TV series) has an estimated audience of 3,130,830 people in United States. 61.7% are female, 38.3% are male, average age 45.8. Top regions: California, Georgia, Texas. Top brand affinities: Huaraz, The Halal Guys, headspace, Wok, Hitchcock (film).

The average Masterpiece (TV series) fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include Huaraz, The Halal Guys, headspace, with strongest over-indexing on Huaraz (32.32× the country average). Demographically, the Masterpiece (TV series) audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Masterpiece (TV series) fans

Demographic split for Masterpiece (TV series) audience in United States
MetricValue
Female61.7%
Male38.3%
Average age45.8
Estimated audience size3,130,830

Audience persona

The typical Masterpiece (TV series) fan in United States is more female, around 45.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Huaraz.

Top regions in United States

Top regions ranked by reach for Masterpiece (TV series) in United States
RegionReachAffinity
California387,5451.13×
Georgia343,2083.56×
Texas238,2380.89×
New York209,8661.2×
Florida199,7780.94×
Pennsylvania105,9691.01×
Illinois97,6510.94×
North Carolina92,7800.98×
Ohio88,2870.92×
Michigan83,2531.02×
Virginia79,0821.04×
New Jersey76,8940.97×
Massachusetts73,7471.2×
Washington66,0051.05×
Arizona59,5870.93×
Tennessee56,8500.91×
Indiana55,1510.96×
Maryland52,3980.97×
Missouri45,0860.89×
Minnesota44,5750.99×
Colorado43,7790.89×
South Carolina43,3510.92×
Oregon42,1621.17×
Alabama42,1260.96×
Wisconsin41,9760.89×
Louisiana36,3630.9×
Kentucky36,2250.92×
Connecticut29,7370.95×
Nevada29,2920.97×
Oklahoma28,4500.82×
Utah25,3100.9×
Arkansas22,3640.87×
Mississippi21,7580.84×
Kansas20,7960.84×
Iowa20,6460.8×
Maine16,2901.45×
West Virginia15,0421.03×
Idaho13,0580.83×
Nebraska13,0170.83×
Hawaii12,8310.95×
Rhode Island12,6081.27×
New Mexico12,5490.8×
New Hampshire11,8430.96×
South Dakota9,7831.35×
Washington, District of Columbia9,5321.01×
Montana6,7970.78×
Delaware6,6460.77×
Alaska5,6430.84×
Vermont5,0390.92×
North Dakota4,9960.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Masterpiece (TV series) audience
BrandAffinityCategory
Huaraz32.32×Travel & Leisure
The Halal Guys15.15×Food & Beverages
headspace13.92×Health
Wok8.34×Food & Beverages
Hitchcock (film)16.94×Movies & TV
Cryptic crossword17.69×Technology & Electronics
Goop5.38×Internet & Social Media
Hang Seng Index13.09×Business & Career
Grinch3.83×Movies & TV
Grace Slick7.88×Music & Radio
Steampunk4.35×Fashion & Accessoires
Goma15.06×Travel & Leisure
Google Home5.34×Technology & Electronics
Hibachi6.47×Food & Beverages
Cherish (group)8.56×Music & Radio
Natural rubber1.6×Cars & Mobility
Governor of Michigan5.66×Politics & Society
Nebraska Cornhuskers football2.73×Sports
Hemnet9.77×Home & Garden
Vocal harmony3.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Masterpiece (TV series) audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
Risk AppetiteTHRILL2.14
Community OrientationOPEN1.46
Price SensitivityPREMIUM1.37
Design AffinityPREMIUM1.3
IndulgenceJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Masterpiece (TV series)
CountryShare
United States43.7%
Japan14.7%
United Kingdom7.1%

See Masterpiece (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Masterpiece (TV series) have in United States?

Masterpiece (TV series) has an estimated audience of 3,130,830 people in United States, concentrated in California and Georgia.

What is the gender split and age of Masterpiece (TV series) fans?

61.7% of Masterpiece (TV series) fans are female, 38.3% are male, with an average age of 45.8 years.

Which brands do Masterpiece (TV series) fans like most?

Masterpiece (TV series) fans show strongest brand affinity for Huaraz (32.32×), The Halal Guys (15.15×), and headspace (13.92×) over the country average.

Where do Masterpiece (TV series) fans live in United States?

Masterpiece (TV series) fans in United States are most concentrated in California (reach 387,545), Georgia (reach 343,208), and Texas (reach 238,238). These three regions account for the largest share of the active audience.

What other brands do Masterpiece (TV series) fans also like?

Beyond Masterpiece (TV series) itself, the audience over-indexes on The Halal Guys (15.15×), headspace (13.92×), Wok (8.34×), and Hitchcock (film) (16.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Masterpiece (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.