Bob Newhart Audience in United States

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Bob Newhart has an estimated audience of 1,744,030 people in United States. 50.4% are female, 49.6% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Ponderosa (TV series), M*A*S*H (TV series), Cheers, Victor Borge, Happy Days.

The average Bob Newhart fan in United States is 47.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ponderosa (TV series), M*A*S*H (TV series), Cheers, with strongest over-indexing on Ponderosa (TV series) (167.85× the country average). Demographically, the Bob Newhart audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bob Newhart fans

Demographic split for Bob Newhart audience in United States
MetricValue
Female50.4%
Male49.6%
Average age47.7
Estimated audience size1,744,030

Audience persona

The typical Bob Newhart fan in United States is balanced, around 47.7 years old, with strong Community Orientation tendencies and a notable affinity for Ponderosa (TV series).

Top regions in United States

Top regions ranked by reach for Bob Newhart in United States
RegionReachAffinity
California144,6800.75×
Texas124,0630.83×
Florida102,0710.86×
New York74,9380.77×
Ohio66,0081.23×
Pennsylvania65,2581.11×
Illinois61,5801.06×
Michigan53,5721.17×
North Carolina53,0831.01×
Georgia44,3630.83×
New Jersey39,8790.9×
Tennessee39,6231.13×
Indiana38,6301.21×
Missouri37,4121.33×
Arizona36,4231.02×
Wisconsin35,9201.37×
Virginia34,3400.81×
Massachusetts33,8350.98×
Washington32,8390.94×
Minnesota27,3391.09×
Colorado26,3400.96×
Maryland26,2630.88×
South Carolina26,2571×
Kentucky24,0961.1×
Alabama23,6500.97×
Oklahoma23,2511.2×
Oregon22,3581.12×
Louisiana19,4700.87×
Iowa17,0341.19×
Connecticut15,9380.91×
Arkansas15,9251.11×
Nevada14,7600.88×
Kansas14,3481.04×
Utah13,0540.84×
Mississippi12,0130.84×
Nebraska9,9471.14×
Idaho9,7411.11×
New Hampshire8,7481.27×
West Virginia8,4831.04×
New Mexico8,1610.93×
Maine8,0621.29×
Rhode Island5,5451×
Montana4,9561.02×
Delaware4,7460.99×
Hawaii4,3080.57×
South Dakota3,9450.98×
North Dakota3,2640.91×
Alaska3,2410.87×
Vermont3,1321.02×
Washington, District of Columbia2,9440.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bob Newhart audience
BrandAffinityCategory
Ponderosa (TV series)167.85×Movies & TV
M*A*S*H (TV series)100.84×Movies & TV
Cheers63.27×Movies & TV
Victor Borge291.03×Music & Radio
Happy Days71.04×Movies & TV
Mork & Mindy118.44×Movies & TV
Al Pacino31.94×Movies & TV
Burt Reynolds32.49×Movies & TV
The Smothers Brothers139.48×Music & Radio
The Love Boat101.52×Movies & TV
Boomerang (TV channel)83.03×Movies & TV
I Dream of Jeannie61.94×Movies & TV
Clint Eastwood16.55×Movies & TV
The Munsters57.23×Movies & TV
YouTube Music9.95×Internet & Social Media
Matlock (TV series)31.03×Movies & TV
Carl Reiner33.07×Movies & TV
Jay Leno34.94×Movies & TV
The Honeymooners78.36×Movies & TV
Turner Classic Movies34.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bob Newhart audience
TraitClusterScore
Community OrientationOPEN1.58
PatriotismCONSERVATISM1.58
IndividualismJOY1.56
SpiritualityBALANCE1.4
TraditionCONSERVATISM1.4
Career OrientationPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Bob Newhart
CountryShare
United States52.2%
United Kingdom5.3%
Canada5.2%

See Bob Newhart audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Bob Newhart have in United States?

Bob Newhart has an estimated audience of 1,744,030 people in United States, concentrated in California and Texas.

What is the gender split and age of Bob Newhart fans?

50.4% of Bob Newhart fans are female, 49.6% are male, with an average age of 47.7 years.

Which brands do Bob Newhart fans like most?

Bob Newhart fans show strongest brand affinity for Ponderosa (TV series) (167.85×), M*A*S*H (TV series) (100.84×), and Cheers (63.27×) over the country average.

Where do Bob Newhart fans live in United States?

Bob Newhart fans in United States are most concentrated in California (reach 144,680), Texas (reach 124,063), and Florida (reach 102,071). These three regions account for the largest share of the active audience.

What other brands do Bob Newhart fans also like?

Beyond Bob Newhart itself, the audience over-indexes on M*A*S*H (TV series) (100.84×), Cheers (63.27×), Victor Borge (291.03×), and Happy Days (71.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Newhart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.