Rascasse Audience Intelligence

Bob Newhart Audience in United States

A data profile of the people who buy, follow and care about Bob Newhart in United States — modelled from more than twelve digital signal sources. Bob Newhart has an estimated audience of 1,734,047 people in United States.

#1020among Actor Actress or TV Star in United States#3048among Person in United States#2551in Movies & TV

The average Bob Newhart fan in United States is 47.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dick Van Dyke, Ponderosa (TV series), M*A*S*H (TV series), with strongest over-indexing on Dick Van Dyke (62.42× the country average).

Demographically, the Bob Newhart audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bob Newhart fan in United States is balanced, around 47.7 years old, with strong Spirituality tendencies and a notable affinity for Dick Van Dyke.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bob Newhart profile in United States.

Audience size
1.7M
in United States
Gender
50.4%♀
49.6% male
Age
47.7
average years
Country rank
#15896
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bob Newhart fans

50.4% are female, 49.6% are male, average age 47.7.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Bob Newhart audience in United States
MetricValue
Female50.4%
Male49.6%
Average age47.7
Estimated audience size1,734,047
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Bob Newhart audience in United States
Age bracketShare%
16-1910%
20-297%
30-3910%
40-4930%
50+43%
Fig. 04

Worldwide distribution

51.7%

of the worldwide Bob Newhart audience comes from United States.

Worldwide audience distribution share by country for Bob Newhart
CountryShare
United States51.7%
United Kingdom5.4%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bob Newhart audience in United States is strongest.

Fig. 05

Top regions by affinity

Bob Newhart fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K1.35×
02New Hampshire~9K1.31×
03Maine~8K1.30×
04Missouri~40K1.29×
05Iowa~20K1.21×
06Ohio~60K1.19×
07Indiana~40K1.18×
08Oklahoma~20K1.15×
09Nebraska~10K1.15×
10Michigan~50K1.14×
11Idaho~10K1.14×
12West Virginia~9K1.11×
13Vermont~3K1.11×
14Pennsylvania~60K1.10×
15Tennessee~40K1.10×
16Minnesota~30K1.10×
17Oregon~20K1.10×
18Kentucky~20K1.09×
19Arkansas~20K1.09×
20Montana~5K1.08×
21Kansas~10K1.05×
22South Dakota~4K1.05×
23Illinois~60K1.03×
24Arizona~40K1.02×
25Rhode Island~6K1.02×
26Delaware~5K1.01×
27North Dakota~4K1.00×
28Massachusetts~30K0.97×
29South Carolina~30K0.97×
30Alabama~20K0.96×
31North Carolina~50K0.95×
32Colorado~30K0.95×
33New Mexico~8K0.95×
34Alaska~3K0.94×
35Washington~30K0.93×
36Connecticut~20K0.93×
37New Jersey~40K0.87×
38Maryland~30K0.86×
39Nevada~10K0.86×
40Mississippi~10K0.86×
41Louisiana~20K0.85×
42Utah~10K0.85×
43Florida~100K0.84×
44Georgia~40K0.80×
45Virginia~30K0.80×
46Texas~100K0.77×
47New York~70K0.74×
48California~100K0.72×
49Hawaii~5K0.61×
50Washington, District of Columbia~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Bob Newhart, United States
0.58×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bob Newhart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bob Newhart audience
#·InterestCategoryAffinity×
01Victor BorgeMusic & Radio291.03×
02Ponderosa (TV series)Movies & TV167.85×
03The Dick Van Dyke ShowMovies & TV150.58×
04The Smothers BrothersMusic & Radio139.48×
05Hogan's HeroesMovies & TV138.74×
06Mork & MindyMovies & TV118.44×
07The Love BoatMovies & TV101.52×
08M*A*S*H (TV series)Movies & TV100.84×
09Boomerang (TV channel)Movies & TV83.03×
10The HoneymoonersMovies & TV78.36×
11Happy DaysMovies & TV71.04×
12Dick Van DykeMovies & TV62.42×
13I Dream of JeannieMovies & TV61.94×
14The MunstersMovies & TV57.23×
15Jay LenoMovies & TV34.94×
16Carl ReinerMovies & TV33.07×
17Charlie's AngelsMovies & TV32.55×
18Burt ReynoldsMovies & TV32.49×
19Al PacinoMovies & TV31.94×
20YouTube MusicInternet & Social Media9.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bob Newhart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bob Newhart audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.82×
PatriotismCONSERVATISM1.76×
TraditionCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bob Newhart audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.01×
Healthy LifestyleBALANCE1.11×
Sports ActivityPOWER1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bob Newhart have in United States?

Bob Newhart has an estimated audience of 1,734,047 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bob Newhart fans?

50.4% of Bob Newhart fans are female, 49.6% are male, with an average age of 47.7 years.

03

Which brands do Bob Newhart fans like most?

Bob Newhart fans show strongest brand affinity for Dick Van Dyke (62.42×), Ponderosa (TV series) (167.85×), and M*A*S*H (TV series) (100.84×) over the country average.

04

Where do Bob Newhart fans live in United States?

Bob Newhart fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bob Newhart fans also like?

Beyond Bob Newhart itself, the audience over-indexes on Ponderosa (TV series) (167.85×), M*A*S*H (TV series) (100.84×), The Dick Van Dyke Show (150.58×), and Victor Borge (291.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Newhart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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