Rascasse Audience Intelligence

Burt Reynolds Audience in United States

A data profile of the people who buy, follow and care about Burt Reynolds in United States — modelled from more than twelve digital signal sources. Burt Reynolds has an estimated audience of 5,439,550 people in United States.

#219among Actor Actress or TV Star in United States#616among Person in United States#599in Movies & TV

The average Burt Reynolds fan in United States is 49.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Sutherland, Thomas Jane, Robert Redford, with strongest over-indexing on Donald Sutherland (135.38× the country average).

Demographically, the Burt Reynolds audience skews more male with an average age of 49.8, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burt Reynolds fan in United States is more male, around 49.8 years old, with strong Spirituality tendencies and a notable affinity for Donald Sutherland.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burt Reynolds profile in United States.

Audience size
5.4M
in United States
Gender
29.1%♀
70.9% male
Age
49.8
average years
Country rank
#6201
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burt Reynolds fans

29.1% are female, 70.9% are male, average age 49.8.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Burt Reynolds audience in United States
MetricValue
Female29.1%
Male70.9%
Average age49.8
Estimated audience size5,439,550
Fig. 03

Age distribution

Ø 49.8
average years
Age distribution of the Burt Reynolds audience in United States
Age bracketShare%
16-193%
20-296%
30-3915%
40-4933%
50+43%
Fig. 04

Worldwide distribution

49.2%

of the worldwide Burt Reynolds audience comes from United States.

Worldwide audience distribution share by country for Burt Reynolds
CountryShare
United States49.2%
Germany9.8%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burt Reynolds audience in United States is strongest.

Fig. 05

Top regions by affinity

Burt Reynolds fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~80K1.31×
02Kentucky~90K1.30×
03Arkansas~60K1.30×
04West Virginia~30K1.28×
05Tennessee~100K1.24×
06Alabama~100K1.22×
07Missouri~100K1.20×
08Montana~20K1.19×
09Wyoming~10K1.18×
10Iowa~50K1.17×
11Idaho~30K1.16×
12Indiana~100K1.14×
13North Dakota~10K1.14×
14Mississippi~50K1.13×
15Kansas~50K1.13×
16South Dakota~10K1.13×
17Wisconsin~90K1.11×
18Ohio~200K1.10×
19Michigan~200K1.07×
20South Carolina~90K1.07×
21Nebraska~30K1.07×
22Louisiana~70K1.04×
23New Mexico~30K1.04×
24North Carolina~200K1.03×
25Oregon~60K1.01×
26Maine~20K1.01×
27Arizona~100K1.00×
28Georgia~200K0.99×
29Colorado~90K0.98×
30Alaska~10K0.97×
31Minnesota~80K0.96×
32Pennsylvania~200K0.95×
33Utah~50K0.95×
34Washington~100K0.94×
35New Hampshire~20K0.94×
36Texas~400K0.93×
37Florida~400K0.93×
38Illinois~200K0.89×
39Nevada~50K0.87×
40Virginia~100K0.84×
41Rhode Island~10K0.80×
42Connecticut~40K0.78×
43Delaware~10K0.78×
44California~500K0.76×
45Maryland~70K0.76×
46Massachusetts~80K0.72×
47New Jersey~100K0.71×
48New York~200K0.69×
49Hawaii~20K0.69×
50Washington, District of Columbia~9K0.56×
Fig. 06

Affinity by region

Affinity by region — Burt Reynolds, United States
0.56×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burt Reynolds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burt Reynolds audience
#·InterestCategoryAffinity×
01SanlamBusiness & Career214.25×
02Donald SutherlandMovies & TV135.38×
03Thomas JaneMovies & TV109.88×
04Charleston BatterySports62.10×
05Smokey and the BanditMovies & TV52.28×
06Ponderosa (TV series)Movies & TV42.00×
07Paul Thomas AndersonMovies & TV40.94×
08Hogan's HeroesMovies & TV34.92×
09Nicole Ari ParkerMovies & TV33.20×
10Sally FieldMovies & TV32.24×
11The Dukes of HazzardMovies & TV31.86×
12Road movieMovies & TV29.32×
13Boogie NightsMovies & TV25.51×
14GunsmokeMovies & TV22.78×
15John C. ReillyMovies & TV22.03×
16Robert RedfordMovies & TV20.94×
17Florida State Seminoles footballSports18.72×
18John Schneider (screen actor)Movies & TV16.67×
19YouTube MusicInternet & Social Media5.42×
20Dick Van DykeMovies & TV4.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burt Reynolds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burt Reynolds audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
MindfulnessBALANCE1.95×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burt Reynolds audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.88×
Design AffinityPREMIUM0.89×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burt Reynolds have in United States?

Burt Reynolds has an estimated audience of 5,439,550 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Burt Reynolds fans?

29.1% of Burt Reynolds fans are female, 70.9% are male, with an average age of 49.8 years.

03

Which brands do Burt Reynolds fans like most?

Burt Reynolds fans show strongest brand affinity for Donald Sutherland (135.38×), Thomas Jane (109.88×), and Robert Redford (20.94×) over the country average.

04

Where do Burt Reynolds fans live in United States?

Burt Reynolds fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Burt Reynolds fans also like?

Beyond Burt Reynolds itself, the audience over-indexes on Thomas Jane (109.88×), Robert Redford (20.94×), Paul Thomas Anderson (40.94×), and Sally Field (32.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Burt Reynolds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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