Burt Reynolds Audience in United States

Burt Reynolds logo

Burt Reynolds has an estimated audience of 5,585,930 people in United States. 29.1% are female, 70.9% are male, average age 49.8. Top regions: California, Texas, Florida. Top brand affinities: Donald Sutherland, Thomas Jane, Robert Redford, Paul Thomas Anderson, Smokey and the Bandit.

The average Burt Reynolds fan in United States is 49.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Donald Sutherland, Thomas Jane, Robert Redford, with strongest over-indexing on Donald Sutherland (135.38× the country average). Demographically, the Burt Reynolds audience skews more male with an average age of 49.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Burt Reynolds fans

Demographic split for Burt Reynolds audience in United States
MetricValue
Female29.1%
Male70.9%
Average age49.8
Estimated audience size5,585,930

Audience persona

The typical Burt Reynolds fan in United States is more male, around 49.8 years old, with strong Risk Appetite tendencies and a notable affinity for Donald Sutherland.

Top regions in United States

Top regions ranked by reach for Burt Reynolds in United States
RegionReachAffinity
California503,6170.82×
Texas490,6591.02×
Florida364,2470.96×
New York226,8990.73×
Ohio192,1951.12×
North Carolina179,4431.07×
Pennsylvania179,2990.95×
Georgia178,6041.04×
Illinois170,5950.92×
Michigan155,9931.07×
Tennessee143,0281.28×
Indiana116,9911.15×
Virginia116,8110.86×
Arizona116,0501.02×
Missouri109,8091.22×
Washington109,5200.98×
New Jersey101,3950.71×
Alabama95,4991.22×
Wisconsin93,6851.11×
Kentucky91,6241.31×
Colorado89,1841.01×
South Carolina88,2731.05×
Oklahoma83,0591.34×
Massachusetts82,5200.75×
Minnesota76,7010.96×
Louisiana74,1041.03×
Maryland72,4720.75×
Oregon66,6741.04×
Arkansas60,0431.3×
Iowa54,5031.18×
Mississippi49,5521.08×
Kansas49,2671.12×
Utah48,9120.98×
Nevada48,1080.89×
Connecticut43,5530.78×
Idaho31,9031.14×
West Virginia31,3671.21×
Nebraska29,0401.04×
New Mexico28,5411.02×
New Hampshire20,0090.91×
Maine19,3100.97×
Montana18,1081.17×
Hawaii16,6020.69×
South Dakota13,8521.07×
Rhode Island13,5250.76×
North Dakota12,2781.07×
Delaware11,1640.72×
Alaska10,9050.91×
Wyoming9,4361.14×
Washington, District of Columbia9,1020.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burt Reynolds audience
BrandAffinityCategory
Donald Sutherland135.38×Movies & TV
Thomas Jane109.88×Movies & TV
Robert Redford20.94×Movies & TV
Paul Thomas Anderson40.94×Movies & TV
Smokey and the Bandit52.28×Movies & TV
Road movie29.32×Movies & TV
Sally Field32.24×Movies & TV
Florida State Seminoles football18.72×Sports
Ponderosa (TV series)42×Movies & TV
Nicole Ari Parker33.2×Movies & TV
Boogie Nights25.51×Movies & TV
Sanlam214.25×Business & Career
YouTube Music5.42×Internet & Social Media
John C. Reilly22.03×Movies & TV
The Dukes of Hazzard31.86×Movies & TV
Charleston Battery62.1×Sports
Gunsmoke22.78×Movies & TV
Al Pacino10.49×Movies & TV
Actor4.29×Arts & Culture
Bob Newhart19.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burt Reynolds audience
TraitClusterScore
Risk AppetiteTHRILL2.53
PatriotismCONSERVATISM1.66
Need for SecurityCONSERVATISM1.58
TraditionCONSERVATISM1.33
Family OrientationCONSERVATISM1.31
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Burt Reynolds
CountryShare
United States50.6%
Germany9.6%
United Kingdom7.4%

See Burt Reynolds audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Burt Reynolds have in United States?

Burt Reynolds has an estimated audience of 5,585,930 people in United States, concentrated in California and Texas.

What is the gender split and age of Burt Reynolds fans?

29.1% of Burt Reynolds fans are female, 70.9% are male, with an average age of 49.8 years.

Which brands do Burt Reynolds fans like most?

Burt Reynolds fans show strongest brand affinity for Donald Sutherland (135.38×), Thomas Jane (109.88×), and Robert Redford (20.94×) over the country average.

Where do Burt Reynolds fans live in United States?

Burt Reynolds fans in United States are most concentrated in California (reach 503,617), Texas (reach 490,659), and Florida (reach 364,247). These three regions account for the largest share of the active audience.

What other brands do Burt Reynolds fans also like?

Beyond Burt Reynolds itself, the audience over-indexes on Thomas Jane (109.88×), Robert Redford (20.94×), Paul Thomas Anderson (40.94×), and Smokey and the Bandit (52.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burt Reynolds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.