Smokey and the Bandit Audience in United States

Smokey and the Bandit logo

Smokey and the Bandit has an estimated audience of 2,164,005 people in United States. 18.1% are female, 81.9% are male, average age 48.4. Top regions: Texas, California, Florida. Top brand affinities: Vocal harmony, Grinch, Wok, Historic site, Kelty.

The average Smokey and the Bandit fan in United States is 48.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vocal harmony, Grinch, Wok, with strongest over-indexing on Vocal harmony (9.77× the country average). Demographically, the Smokey and the Bandit audience skews more male with an average age of 48.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Smokey and the Bandit fans

Demographic split for Smokey and the Bandit audience in United States
MetricValue
Female18.1%
Male81.9%
Average age48.4
Estimated audience size2,164,005

Audience persona

The typical Smokey and the Bandit fan in United States is more male, around 48.4 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Smokey and the Bandit in United States
RegionReachAffinity
Texas177,1980.95×
California131,3340.55×
Florida107,5890.73×
Georgia76,3221.14×
North Carolina74,0781.14×
Ohio71,7361.08×
Pennsylvania65,6840.9×
Tennessee65,1551.5×
New York60,5800.5×
Illinois57,7000.8×
Michigan56,2770.99×
Missouri47,3811.36×
Indiana46,3891.17×
Virginia43,8160.83×
Alabama43,6411.44×
Kentucky40,0221.48×
South Carolina36,6421.13×
Oklahoma36,5241.52×
Washington34,8010.8×
Wisconsin34,0511.05×
Arizona33,9600.77×
Louisiana32,2401.16×
Colorado30,6160.9×
Minnesota30,4230.98×
Arkansas28,3631.59×
New Jersey27,3320.5×
Iowa24,7851.39×
Mississippi24,7041.39×
Massachusetts24,4820.57×
Kansas22,8031.34×
Maryland21,6590.58×
Oregon21,5710.87×
Utah17,7900.92×
West Virginia15,3371.52×
Connecticut13,4900.62×
Idaho13,0951.21×
Nevada12,8240.61×
Nebraska12,7791.18×
New Mexico9,4480.87×
Maine8,2031.06×
Montana8,1651.36×
New Hampshire7,7040.9×
South Dakota6,4721.29×
North Dakota5,6541.27×
Rhode Island4,3460.63×
Wyoming4,0421.26×
Hawaii3,8400.41×
Alaska3,7490.81×
Vermont3,5560.94×
Delaware3,5180.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smokey and the Bandit audience
BrandAffinityCategory
Vocal harmony9.77×Music & Radio
Grinch8.3×Movies & TV
Wok11.23×Food & Beverages
Historic site6.91×Arts & Culture
Kelty29.22×Sports
Hibachi11.28×Food & Beverages
Governor of Michigan10.25×Politics & Society
Goop7.29×Internet & Social Media
Israel2.69×Travel & Leisure
Hipster12.05×Politics & Society
La Jolla11.02×Travel & Leisure
TV Fanatic12.33×Movies & TV
Husson University42.6×Business & Career
Minnesota1.8×Travel & Leisure
Fairy godmother7.52×Literature
Gift registry13.07×Kids & Family
Alaska1.68×Travel & Leisure
Google Home6.26×Technology & Electronics
headspace8.5×Health
MK3.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smokey and the Bandit audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Need for SecurityCONSERVATISM1.55
IndividualismJOY1.19
Quality AwarenessPREMIUM1.17
ExtroversionTHRILL1.15
Risk AppetiteTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Smokey and the Bandit
CountryShare
United States71.1%
United Kingdom6.8%
Canada3.2%

See Smokey and the Bandit audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Smokey and the Bandit have in United States?

Smokey and the Bandit has an estimated audience of 2,164,005 people in United States, concentrated in Texas and California.

What is the gender split and age of Smokey and the Bandit fans?

18.1% of Smokey and the Bandit fans are female, 81.9% are male, with an average age of 48.4 years.

Which brands do Smokey and the Bandit fans like most?

Smokey and the Bandit fans show strongest brand affinity for Vocal harmony (9.77×), Grinch (8.3×), and Wok (11.23×) over the country average.

Where do Smokey and the Bandit fans live in United States?

Smokey and the Bandit fans in United States are most concentrated in Texas (reach 177,198), California (reach 131,334), and Florida (reach 107,589). These three regions account for the largest share of the active audience.

What other brands do Smokey and the Bandit fans also like?

Beyond Smokey and the Bandit itself, the audience over-indexes on Grinch (8.3×), Wok (11.23×), Historic site (6.91×), and Kelty (29.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smokey and the Bandit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.