Rascasse Audience Intelligence

Smokey and the Bandit Audience in United States

A data profile of the people who buy, follow and care about Smokey and the Bandit in United States — modelled from more than twelve digital signal sources. Smokey and the Bandit has an estimated audience of 2,291,508 people in United States.

#722among Movie / TV Show / Series in United States#1901in Movies & TV

The average Smokey and the Bandit fan in United States is 48.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Burt Reynolds, Sally Field, The A-Team, with strongest over-indexing on Burt Reynolds (52.28× the country average).

Demographically, the Smokey and the Bandit audience skews more male with an average age of 48.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smokey and the Bandit fan in United States is more male, around 48.4 years old, with strong Patriotism tendencies and a notable affinity for Burt Reynolds.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smokey and the Bandit profile in United States.

Audience size
2.3M
in United States
Gender
18.1%♀
81.9% male
Age
48.4
average years
Country rank
#12767
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smokey and the Bandit viewers

18.1% are female, 81.9% are male, average age 48.4.

Fig. 02

Gender split

18.1%
Female
81.9%
Male
Demographic split for Smokey and the Bandit audience in United States
MetricValue
Female18.1%
Male81.9%
Average age48.4
Estimated audience size2,291,508
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Smokey and the Bandit audience in United States
Age bracketShare%
16-195%
20-297%
30-3916%
40-4936%
50+37%
Fig. 04

Worldwide distribution

66.8%

of the worldwide Smokey and the Bandit audience comes from United States.

Worldwide audience distribution share by country for Smokey and the Bandit
CountryShare
United States66.8%
United Kingdom6.6%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smokey and the Bandit audience in United States is strongest.

Fig. 05

Top regions by affinity

Smokey and the Bandit fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K1.56×
02West Virginia~20K1.52×
03Kentucky~40K1.50×
04Tennessee~60K1.48×
05Alabama~40K1.47×
06Oklahoma~40K1.46×
07Mississippi~30K1.41×
08Montana~8K1.37×
09North Dakota~6K1.34×
10Missouri~50K1.33×
11Iowa~20K1.33×
12Kansas~20K1.32×
13Wyoming~4K1.32×
14South Dakota~7K1.30×
15Nebraska~10K1.19×
16Idaho~10K1.17×
17Indiana~50K1.14×
18South Carolina~40K1.13×
19Louisiana~30K1.13×
20Georgia~70K1.09×
21North Carolina~70K1.09×
22Maine~8K1.08×
23Ohio~70K1.04×
24Wisconsin~30K1.04×
25Vermont~4K1.00×
26Michigan~50K0.97×
27Minnesota~30K0.97×
28New Hampshire~8K0.95×
29New Mexico~10K0.93×
30Alaska~4K0.92×
31Texas~200K0.91×
32Utah~20K0.91×
33Pennsylvania~60K0.87×
34Oregon~20K0.87×
35Colorado~30K0.86×
36Virginia~40K0.82×
37Washington~30K0.78×
38Illinois~60K0.77×
39Arizona~30K0.75×
40Florida~100K0.71×
41Rhode Island~5K0.69×
42Delaware~4K0.68×
43Connecticut~10K0.65×
44Nevada~10K0.62×
45Maryland~20K0.58×
46Massachusetts~20K0.57×
47California~100K0.54×
48New York~60K0.49×
49Hawaii~5K0.49×
50New Jersey~30K0.48×
Fig. 06

Affinity by region

Affinity by region — Smokey and the Bandit, United States
0.48×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smokey and the Bandit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smokey and the Bandit audience
#·InterestCategoryAffinity×
01Burt ReynoldsMovies & TV52.28×
02The RunawaysMusic & Radio41.99×
03Sally FieldMovies & TV41.81×
04The A-TeamMovies & TV30.45×
05Bob NewhartMovies & TV23.51×
06John C. ReillyMovies & TV17.25×
07Boogie NightsMovies & TV13.80×
08Florida State Seminoles footballSports12.52×
09Daniel Day-LewisMovies & TV10.76×
10Waylon JenningsMusic & Radio10.74×
11Lynyrd SkynyrdMusic & Radio10.31×
12Johnny CashMusic & Radio7.95×
13Sylvester StalloneMovies & TV5.84×
14Chuck NorrisMovies & TV4.79×
15Discount TireShopping4.42×
16Kyle BuschSports4.11×
17Lawn mowerHome & Garden4.04×
18Enterprise Rent-A-CarCars & Mobility3.86×
19Tractor Supply CompanyShopping3.68×
20NASCARSports3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smokey and the Bandit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smokey and the Bandit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
IndividualismJOY1.79×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smokey and the Bandit audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
MindfulnessBALANCE0.59×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smokey and the Bandit have in United States?

Smokey and the Bandit has an estimated audience of 2,291,508 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Smokey and the Bandit viewers?

18.1% of Smokey and the Bandit fans are female, 81.9% are male, with an average age of 48.4 years.

03

Which brands do Smokey and the Bandit fans like most?

Smokey and the Bandit fans show strongest brand affinity for Burt Reynolds (52.28×), Sally Field (41.81×), and The A-Team (30.45×) over the country average.

04

Where do Smokey and the Bandit fans live in United States?

Smokey and the Bandit fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Smokey and the Bandit fans also like?

Beyond Smokey and the Bandit itself, the audience over-indexes on Sally Field (41.81×), The A-Team (30.45×), Florida State Seminoles football (12.52×), and Bob Newhart (23.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Smokey and the Bandit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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