A data profile of the people who buy, follow and care about The Runaways in United States — modelled from more than twelve digital signal sources. The Runaways has an estimated audience of 430,849 people in United States.
The average The Runaways fan in United States is 44.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Ravenswood (TV series), ANTHEM, Savers, with strongest over-indexing on Ravenswood (TV series) (489.37× the country average).
Demographically, the The Runaways audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Runaways fan in United States is more male, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Ravenswood (TV series).
The key figures that characterise the The Runaways profile in United States.
40.7% are female, 59.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 44.2 |
| Estimated audience size | 430,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide The Runaways audience comes from United States.
| Country | Share |
|---|---|
| United States | 43.6% |
| United Kingdom | 7.7% |
| Brazil | 7.2% |
Where the The Runaways audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~6K | 1.30× | |
| 02 | Oklahoma | ~6K | 1.26× | |
| 03 | New Mexico | ~3K | 1.20× | |
| 04 | Missouri | ~8K | 1.16× | |
| 05 | North Dakota | ~1K | 1.16× | |
| 06 | Indiana | ~9K | 1.15× | |
| 07 | Kentucky | ~6K | 1.15× | |
| 08 | Arizona | ~10K | 1.11× | |
| 09 | Maine | ~2K | 1.11× | |
| 10 | Ohio | ~10K | 1.10× | |
| 11 | Washington | ~10K | 1.10× | |
| 12 | New Hampshire | ~2K | 1.10× | |
| 13 | Wisconsin | ~7K | 1.09× | |
| 14 | Idaho | ~2K | 1.09× | |
| 15 | West Virginia | ~2K | 1.09× | |
| 16 | Alaska | ~1K | 1.09× | |
| 17 | Minnesota | ~7K | 1.08× | |
| 18 | Montana | ~1K | 1.08× | |
| 19 | Iowa | ~4K | 1.07× | |
| 20 | Nebraska | ~2K | 1.07× | |
| 21 | South Dakota | ~1K | 1.07× | |
| 22 | Michigan | ~10K | 1.06× | |
| 23 | Tennessee | ~9K | 1.05× | |
| 24 | Alabama | ~6K | 1.05× | |
| 25 | Pennsylvania | ~20K | 1.04× | |
| 26 | Kansas | ~4K | 1.03× | |
| 27 | Colorado | ~7K | 1.02× | |
| 28 | Arkansas | ~4K | 1.02× | |
| 29 | Vermont | <1K | 0.99× | |
| 30 | Nevada | ~4K | 0.97× | |
| 31 | Illinois | ~10K | 0.95× | |
| 32 | Utah | ~4K | 0.95× | |
| 33 | Rhode Island | ~1K | 0.95× | |
| 34 | Massachusetts | ~8K | 0.93× | |
| 35 | California | ~40K | 0.91× | |
| 36 | Mississippi | ~3K | 0.91× | |
| 37 | Louisiana | ~5K | 0.89× | |
| 38 | Connecticut | ~4K | 0.89× | |
| 39 | North Carolina | ~10K | 0.88× | |
| 40 | Texas | ~30K | 0.87× | |
| 41 | Maryland | ~6K | 0.87× | |
| 42 | South Carolina | ~6K | 0.87× | |
| 43 | Delaware | ~1K | 0.87× | |
| 44 | New Jersey | ~9K | 0.83× | |
| 45 | Virginia | ~9K | 0.83× | |
| 46 | New York | ~20K | 0.80× | |
| 47 | Georgia | ~10K | 0.80× | |
| 48 | Florida | ~20K | 0.78× | |
| 49 | Washington, District of Columbia | <1K | 0.70× | |
| 50 | Hawaii | ~1K | 0.69× |
The strongest cross-interests of the The Runaways audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Voice Brasil | Movies & TV | 1079.10× | ||
| 02 | Ravenswood (TV series) | Movies & TV | 489.37× | ||
| 03 | PARKLIFE FESTIVAL | Music & Radio | 458.99× | ||
| 04 | Wireless Festival | Music & Radio | 327.58× | ||
| 05 | Yasothon Province | Travel & Leisure | 244.98× | ||
| 06 | The Chats | Music & Radio | 229.82× | ||
| 07 | Starcrawler | Music & Radio | 229.82× | ||
| 08 | ANTHEM | Music & Radio | 154.41× | ||
| 09 | Can't Hardly Wait | Movies & TV | 130.57× | ||
| 10 | VAMPS | Music & Radio | 125.55× | ||
| 11 | Father John Misty | Music & Radio | 123.47× | ||
| 12 | Glastonbury Festival | Music & Radio | 119.08× | ||
| 13 | Savers | Shopping | 78.41× | ||
| 14 | Larry David | Movies & TV | 70.68× | ||
| 15 | Tapir! | Music & Radio | 51.11× | ||
| 16 | Slime | Music & Radio | 50.80× | ||
| 17 | Nebula | Music & Radio | 34.44× | ||
| 18 | PUP | Music & Radio | 30.52× | ||
| 19 | Cardinals | Music & Radio | 28.88× | ||
| 20 | Greyhounds | Music & Radio | 18.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Risk Appetite | THRILL | 1.32× | |
| Social Media Usage | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.83× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Family Orientation | CONSERVATISM | 0.96× |
The Runaways has an estimated audience of 430,849 people in United States, concentrated in California and Texas.
40.7% of The Runaways fans are female, 59.3% are male, with an average age of 44.2 years.
The Runaways fans show strongest brand affinity for Ravenswood (TV series) (489.37×), ANTHEM (154.41×), and Savers (78.41×) over the country average.
The Runaways fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond The Runaways itself, the audience over-indexes on ANTHEM (154.41×), Savers (78.41×), Larry David (70.68×), and Slime (50.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Runaways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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