Glastonbury Festival Audience in United States

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Glastonbury Festival has an estimated audience of 632,498 people in United States. 54.7% are female, 45.3% are male, average age 32.3. Top regions: California, New York, Texas. Top brand affinities: Molson Brewery, Field Day (festival), Exit (festival), Sword Art Online: Hollow Fragment, Damon Albarn.

The average Glastonbury Festival fan in United States is 32.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Molson Brewery, Field Day (festival), Exit (festival), with strongest over-indexing on Molson Brewery (333.15× the country average). Demographically, the Glastonbury Festival audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Glastonbury Festival fans

Demographic split for Glastonbury Festival audience in United States
MetricValue
Female54.7%
Male45.3%
Average age32.3
Estimated audience size632,498

Audience persona

The typical Glastonbury Festival fan in United States is balanced, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Molson Brewery.

Top regions in United States

Top regions ranked by reach for Glastonbury Festival in United States
RegionReachAffinity
California73,1101.05×
New York42,3631.2×
Texas41,8320.77×
Florida41,4060.97×
Massachusetts25,9862.09×
Pennsylvania23,0081.08×
Illinois20,7210.98×
Ohio17,1360.88×
Washington16,9251.33×
North Carolina16,9060.89×
Georgia16,8150.86×
Virginia15,6221.01×
Michigan15,2290.92×
Tennessee14,0511.11×
New Jersey13,7810.86×
Arizona11,4340.89×
Connecticut11,2901.78×
Colorado10,5141.05×
Maryland10,3970.96×
Oregon9,4151.3×
Indiana9,4010.81×
Wisconsin9,2350.97×
Minnesota8,9620.99×
Missouri8,5280.84×
South Carolina8,0190.84×
Kentucky7,0900.89×
Louisiana7,0260.86×
Nevada6,7661.11×
Alabama5,5980.63×
Utah5,1640.91×
Oklahoma4,6620.66×
Iowa4,5670.88×
Kansas3,9920.8×
New Hampshire3,7611.51×
Maine3,4161.51×
Arkansas3,1490.6×
Rhode Island3,0761.53×
Mississippi2,7970.54×
Washington, District of Columbia2,7351.44×
New Mexico2,6070.82×
Nebraska2,5990.82×
Idaho2,5540.81×
Hawaii2,4870.91×
Vermont2,1431.93×
West Virginia2,0140.68×
Montana1,6350.93×
Delaware1,6070.92×
Alaska1,2590.93×
South Dakota9450.65×
North Dakota8750.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glastonbury Festival audience
BrandAffinityCategory
Molson Brewery333.15×Food & Beverages
Field Day (festival)195.01×Music & Radio
Exit (festival)22.27×Music & Radio
Sword Art Online: Hollow Fragment185.47×Games
Damon Albarn50.21×Music & Radio
RF Online94.66×Games
Happy Mondays39.79×Music & Radio
Wembley Stadium77.64×Sports
Minimal music16.93×Music & Radio
Orbital (band)34.38×Music & Radio
British hip hop8.79×Music & Radio
Bonobo (musician)19.36×Music & Radio
Atlantica Online93.89×Games
Governors Ball Music Festival25.12×Music & Radio
Austin City Limits Music Festival20.73×Music & Radio
The Prodigy33.84×Music & Radio
Hangout Music Festival27.78×Music & Radio
Axl Rose16.26×Music & Radio
Ultra Music11.79×Music & Radio
NME16.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glastonbury Festival audience
TraitClusterScore
Luxury OrientationPREMIUM3.2
SustainabilityBALANCE2.65
Early Adopter MentalityPOWER2.09
LGBTQ+ IdentityOPEN1.9
Risk AppetiteTHRILL1.8
MindfulnessBALANCE1.79

Worldwide distribution

Worldwide audience distribution share by country for Glastonbury Festival
CountryShare
United Kingdom51.3%
United States9.8%
France4.7%

See Glastonbury Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Glastonbury Festival have in United States?

Glastonbury Festival has an estimated audience of 632,498 people in United States, concentrated in California and New York.

What is the gender split and age of Glastonbury Festival fans?

54.7% of Glastonbury Festival fans are female, 45.3% are male, with an average age of 32.3 years.

Which brands do Glastonbury Festival fans like most?

Glastonbury Festival fans show strongest brand affinity for Molson Brewery (333.15×), Field Day (festival) (195.01×), and Exit (festival) (22.27×) over the country average.

Where do Glastonbury Festival fans live in United States?

Glastonbury Festival fans in United States are most concentrated in California (reach 73,110), New York (reach 42,363), and Texas (reach 41,832). These three regions account for the largest share of the active audience.

What other brands do Glastonbury Festival fans also like?

Beyond Glastonbury Festival itself, the audience over-indexes on Field Day (festival) (195.01×), Exit (festival) (22.27×), Sword Art Online: Hollow Fragment (185.47×), and Damon Albarn (50.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glastonbury Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.