Governors Ball Music Festival Audience in United States
Governors Ball Music Festival has an estimated audience of 1,284,343 people in United States. 57.3% are female, 42.7% are male, average age 34.1. Top regions: New York, New Jersey, California. Top brand affinities: Goop, Home construction, Product design, Vickie Guerrero, Grinch.
The average Governors Ball Music Festival fan in United States is 34.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Goop, Home construction, Product design, with strongest over-indexing on Goop (16.33× the country average). Demographically, the Governors Ball Music Festival audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Governors Ball Music Festival fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 34.1 |
| Estimated audience size | 1,284,343 |
Audience persona
The typical Governors Ball Music Festival fan in United States is more female, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 737,983 | 10.28× |
| New Jersey | 174,357 | 5.34× |
| California | 94,631 | 0.67× |
| Connecticut | 72,183 | 5.6× |
| Pennsylvania | 65,274 | 1.51× |
| Florida | 53,468 | 0.61× |
| Massachusetts | 53,240 | 2.1× |
| Texas | 45,365 | 0.41× |
| Virginia | 31,832 | 1.02× |
| Illinois | 25,935 | 0.61× |
| Maryland | 24,347 | 1.1× |
| North Carolina | 22,824 | 0.59× |
| Georgia | 20,654 | 0.52× |
| Ohio | 20,053 | 0.51× |
| Michigan | 15,478 | 0.46× |
| Tennessee | 12,142 | 0.47× |
| Washington | 11,942 | 0.46× |
| South Carolina | 9,916 | 0.51× |
| Colorado | 9,873 | 0.49× |
| Arizona | 9,601 | 0.37× |
| Indiana | 9,527 | 0.41× |
| Washington, District of Columbia | 8,925 | 2.31× |
| Rhode Island | 7,837 | 1.92× |
| Missouri | 7,251 | 0.35× |
| Kentucky | 7,086 | 0.44× |
| Louisiana | 6,559 | 0.4× |
| Wisconsin | 5,961 | 0.31× |
| New Hampshire | 5,937 | 1.17× |
| Minnesota | 5,748 | 0.31× |
| Delaware | 5,549 | 1.57× |
| Nevada | 5,474 | 0.44× |
| Oregon | 5,385 | 0.37× |
| Alabama | 5,035 | 0.28× |
| Maine | 4,418 | 0.96× |
| Utah | 4,000 | 0.35× |
| Vermont | 3,892 | 1.73× |
| Oklahoma | 3,804 | 0.27× |
| Kansas | 3,003 | 0.3× |
| Iowa | 2,893 | 0.27× |
| West Virginia | 2,814 | 0.47× |
| Arkansas | 2,741 | 0.26× |
| Mississippi | 1,998 | 0.19× |
| Hawaii | 1,948 | 0.35× |
| New Mexico | 1,811 | 0.28× |
| Nebraska | 1,742 | 0.27× |
| Idaho | 1,367 | 0.21× |
| Montana | 886 | 0.25× |
| Alaska | 726 | 0.26× |
| North Dakota | 690 | 0.26× |
| South Dakota | 542 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 16.33× | Internet & Social Media |
| Home construction | 3.87× | Home & Garden |
| Product design | 4.98× | Business & Career |
| Vickie Guerrero | 33.63× | Business & Career |
| Grinch | 8.97× | Movies & TV |
| Elsword | 34.88× | Games |
| Governor of Michigan | 15.04× | Politics & Society |
| JC Whitney | 29.05× | Shopping |
| Vocal harmony | 7.95× | Music & Radio |
| Wok | 10.29× | Food & Beverages |
| JcrOffroad | 36.32× | Shopping |
| No Escape (1994 film) | 16.96× | Movies & TV |
| Google Home | 9.38× | Technology & Electronics |
| Hibachi | 10.89× | Food & Beverages |
| Grace Slick | 10.76× | Music & Radio |
| Harlow | 14.17× | Travel & Leisure |
| Cherish (group) | 12.31× | Music & Radio |
| Gift registry | 14.57× | Kids & Family |
| Hipster | 10.7× | Politics & Society |
| Guitarist (magazine) | 12.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.82 |
| Early Adopter Mentality | POWER | 1.91 |
| Design Affinity | PREMIUM | 1.68 |
| Indulgence | JOY | 1.65 |
| Extroversion | THRILL | 1.62 |
| LGBTQ+ Identity | OPEN | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.7% |
| United Kingdom | 4.7% |
| Brazil | 3.1% |
See Governors Ball Music Festival audiences in other countries
- Governors Ball Music Festival — Germany
- Governors Ball Music Festival — United Kingdom
- Governors Ball Music Festival — France
- Governors Ball Music Festival — Italy
- Governors Ball Music Festival — Spain
- Governors Ball Music Festival — Brazil
- Governors Ball Music Festival — Japan
- Governors Ball Music Festival — South Korea
- Governors Ball Music Festival — India
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
Frequently asked questions
How many fans does Governors Ball Music Festival have in United States?
Governors Ball Music Festival has an estimated audience of 1,284,343 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of Governors Ball Music Festival fans?
57.3% of Governors Ball Music Festival fans are female, 42.7% are male, with an average age of 34.1 years.
Which brands do Governors Ball Music Festival fans like most?
Governors Ball Music Festival fans show strongest brand affinity for Goop (16.33×), Home construction (3.87×), and Product design (4.98×) over the country average.
Where do Governors Ball Music Festival fans live in United States?
Governors Ball Music Festival fans in United States are most concentrated in New York (reach 737,983), New Jersey (reach 174,357), and California (reach 94,631). These three regions account for the largest share of the active audience.
What other brands do Governors Ball Music Festival fans also like?
Beyond Governors Ball Music Festival itself, the audience over-indexes on Home construction (3.87×), Product design (4.98×), Vickie Guerrero (33.63×), and Grinch (8.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Governors Ball Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.