Rascasse Audience Intelligence

Governors Ball Music Festival Audience in United States

A data profile of the people who buy, follow and care about Governors Ball Music Festival in United States — modelled from more than twelve digital signal sources. Governors Ball Music Festival has an estimated audience of 1,292,036 people in United States.

#21among Music festival in United States#233among Event in United States#2441in Music & Radio

The average Governors Ball Music Festival fan in United States is 34.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include British Airways, Britpop, Hart of Dixie, with strongest over-indexing on British Airways (21.37× the country average).

Demographically, the Governors Ball Music Festival audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Governors Ball Music Festival fan in United States is more female, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for British Airways.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Governors Ball Music Festival profile in United States.

Audience size
1.3M
in United States
Gender
57.3%♀
42.7% male
Age
34.1
average years
Country rank
#19800
Event in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Governors Ball Music Festival fans

57.3% are female, 42.7% are male, average age 34.1.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Governors Ball Music Festival audience in United States
MetricValue
Female57.3%
Male42.7%
Average age34.1
Estimated audience size1,292,036
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Governors Ball Music Festival audience in United States
Age bracketShare%
16-1926%
20-2931%
30-3920%
40-4913%
50+10%
Fig. 04

Worldwide distribution

70.9%

of the worldwide Governors Ball Music Festival audience comes from United States.

Worldwide audience distribution share by country for Governors Ball Music Festival
CountryShare
United States70.9%
United Kingdom4.6%
Brazil3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Governors Ball Music Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Governors Ball Music Festival fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K9.26×
02Connecticut~70K5.36×
03New Jersey~200K5.03×
04Washington, District of Columbia~8K2.08×
05Massachusetts~50K2.06×
06Rhode Island~7K1.80×
07Vermont~4K1.62×
08Delaware~6K1.58×
09Pennsylvania~70K1.55×
10New Hampshire~6K1.20×
11Maryland~30K1.17×
12Virginia~30K1.09×
13Maine~5K1.00×
14Alaska~2K0.73×
15North Dakota~2K0.71×
16West Virginia~4K0.70×
17South Dakota~2K0.70×
18California~100K0.69×
19North Carolina~30K0.68×
20Florida~60K0.66×
21Hawaii~4K0.66×
22Montana~2K0.66×
23Illinois~30K0.60×
24Nevada~7K0.58×
25South Carolina~10K0.57×
26Idaho~4K0.57×
27Georgia~20K0.56×
28Ohio~20K0.56×
29Colorado~10K0.56×
30Kentucky~9K0.55×
31New Mexico~4K0.55×
32Nebraska~3K0.54×
33Tennessee~10K0.53×
34Mississippi~6K0.53×
35Michigan~20K0.52×
36Arkansas~5K0.51×
37Indiana~10K0.50×
38Louisiana~8K0.50×
39Washington~10K0.49×
40Utah~6K0.49×
41Kansas~5K0.49×
42Oregon~7K0.47×
43Iowa~5K0.47×
44Texas~50K0.46×
45Arizona~10K0.46×
46Oklahoma~7K0.46×
47Missouri~9K0.43×
48Minnesota~8K0.43×
49Alabama~8K0.43×
50Wisconsin~8K0.42×
Fig. 06

Affinity by region

Affinity by region — Governors Ball Music Festival, United States
0.42×1.00×9.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Governors Ball Music Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Governors Ball Music Festival audience
#·InterestCategoryAffinity×
01Merci (company)Food & Beverages34.59×
02Hart of DixieMovies & TV32.64×
03In the HeightsMusic & Radio25.80×
04Glastonbury FestivalMusic & Radio25.12×
05Arctic MonkeysMusic & Radio23.74×
06British AirwaysTravel & Leisure21.37×
07Elle MacphersonFashion & Accessoires19.30×
08Bonnaroo Music FestivalMusic & Radio15.81×
09DatPiffMusic & Radio11.95×
10Flamingo Las VegasTravel & Leisure11.57×
11BritpopMusic & Radio11.48×
12Kendrick LamarMusic & Radio9.74×
13Maison MargielaFashion & Accessoires8.60×
14SeatGeekSports6.02×
15PhilanthropyArts & Culture4.02×
16Sneaker collectingFashion & Accessoires3.92×
17Electronic dance musicMusic & Radio3.66×
18Trader Joe'sShopping3.20×
19LivemusicMusic & Radio2.92×
20Music festivalsMusic & Radio2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Governors Ball Music Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Governors Ball Music Festival audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.86×
IndulgenceJOY1.79×
MindfulnessBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Governors Ball Music Festival audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
IndividualismJOY0.81×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Governors Ball Music Festival have in United States?

Governors Ball Music Festival has an estimated audience of 1,292,036 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Governors Ball Music Festival fans?

57.3% of Governors Ball Music Festival fans are female, 42.7% are male, with an average age of 34.1 years.

03

Which brands do Governors Ball Music Festival fans like most?

Governors Ball Music Festival fans show strongest brand affinity for British Airways (21.37×), Britpop (11.48×), and Hart of Dixie (32.64×) over the country average.

04

Where do Governors Ball Music Festival fans live in United States?

Governors Ball Music Festival fans in United States are most concentrated in New York (reach ~700K), New Jersey (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Governors Ball Music Festival fans also like?

Beyond Governors Ball Music Festival itself, the audience over-indexes on Britpop (11.48×), Hart of Dixie (32.64×), Bonnaroo Music Festival (15.81×), and Arctic Monkeys (23.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Governors Ball Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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