Governors Ball Music Festival Audience in United States

Governors Ball Music Festival has an estimated audience of 1,284,343 people in United States. 57.3% are female, 42.7% are male, average age 34.1. Top regions: New York, New Jersey, California. Top brand affinities: Google Maps, Capital One, Beetlejuice, Christina Hendricks, Jason Momoa.

The average Governors Ball Music Festival fan in United States is 34.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Google Maps, Capital One, Beetlejuice, with strongest over-indexing on Google Maps (13.32× the country average). Demographically, the Governors Ball Music Festival audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Governors Ball Music Festival fans

Demographic split for Governors Ball Music Festival audience in United States
MetricValue
Female57.3%
Male42.7%
Average age34.1
Estimated audience size1,284,343

Audience persona

The typical Governors Ball Music Festival fan in United States is more female, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Governors Ball Music Festival in United States
RegionReachAffinity
New York737,98310.28×
New Jersey174,3575.34×
California94,6310.67×
Connecticut72,1835.6×
Pennsylvania65,2741.51×
Florida53,4680.61×
Massachusetts53,2402.1×
Texas45,3650.41×
Virginia31,8321.02×
Illinois25,9350.61×
Maryland24,3471.1×
North Carolina22,8240.59×
Georgia20,6540.52×
Ohio20,0530.51×
Michigan15,4780.46×
Tennessee12,1420.47×
Washington11,9420.46×
South Carolina9,9160.51×
Colorado9,8730.49×
Arizona9,6010.37×
Indiana9,5270.41×
Washington, District of Columbia8,9252.31×
Rhode Island7,8371.92×
Missouri7,2510.35×
Kentucky7,0860.44×
Louisiana6,5590.4×
Wisconsin5,9610.31×
New Hampshire5,9371.17×
Minnesota5,7480.31×
Delaware5,5491.57×
Nevada5,4740.44×
Oregon5,3850.37×
Alabama5,0350.28×
Maine4,4180.96×
Utah4,0000.35×
Vermont3,8921.73×
Oklahoma3,8040.27×
Kansas3,0030.3×
Iowa2,8930.27×
West Virginia2,8140.47×
Arkansas2,7410.26×
Mississippi1,9980.19×
Hawaii1,9480.35×
New Mexico1,8110.28×
Nebraska1,7420.27×
Idaho1,3670.21×
Montana8860.25×
Alaska7260.26×
North Dakota6900.26×
South Dakota5420.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Governors Ball Music Festival audience
BrandAffinityCategory
Google Maps13.32×Internet & Social Media
Capital One12.39×Business & Career
Beetlejuice13.53×Movies & TV
Christina Hendricks42.36×Movies & TV
Jason Momoa24.18×Movies & TV
Indeed.com10.2×Business & Career
Enterprise Rent-A-Car15.03×Cars & Mobility
Circle K16.77×Shopping
Rebel Wilson38.12×Movies & TV
Gorillaz33.63×Music & Radio
DeviantArt13×Internet & Social Media
Aaron Rodgers11.34×Sports
Bonnaroo Music Festival29.05×Music & Radio
Kia Sportage34.88×Cars & Mobility
Google News9.46×News
Tyra Banks30.39×Fashion & Accessoires
CarGurus9.32×Cars & Mobility
Kendra Scott16.78×Fashion & Accessoires
ICloud14.82×Technology & Electronics
Sublime (band)30.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Governors Ball Music Festival audience
TraitClusterScore
SustainabilityBALANCE2.82
Early Adopter MentalityPOWER1.91
Design AffinityPREMIUM1.68
IndulgenceJOY1.65
ExtroversionTHRILL1.62
LGBTQ+ IdentityOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Governors Ball Music Festival
CountryShare
United States72.7%
United Kingdom4.7%
Brazil3.1%

See Governors Ball Music Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Governors Ball Music Festival have in United States?

Governors Ball Music Festival has an estimated audience of 1,284,343 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Governors Ball Music Festival fans?

57.3% of Governors Ball Music Festival fans are female, 42.7% are male, with an average age of 34.1 years.

Which brands do Governors Ball Music Festival fans like most?

Governors Ball Music Festival fans show strongest brand affinity for Google Maps (13.32×), Capital One (12.39×), and Beetlejuice (13.53×) over the country average.

Where do Governors Ball Music Festival fans live in United States?

Governors Ball Music Festival fans in United States are most concentrated in New York (reach 737,983), New Jersey (reach 174,357), and California (reach 94,631). These three regions account for the largest share of the active audience.

What other brands do Governors Ball Music Festival fans also like?

Beyond Governors Ball Music Festival itself, the audience over-indexes on Capital One (12.39×), Beetlejuice (13.53×), Christina Hendricks (42.36×), and Jason Momoa (24.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Governors Ball Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.