DatPiff Audience in United States

DatPiff logo

DatPiff has an estimated audience of 2,195,194 people in United States. 38.3% are female, 61.7% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Total Recall (2012 film), Slacker (music service), HipHopDX, Halls (cough drop), Atlanta hip hop.

The average DatPiff fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Total Recall (2012 film), Slacker (music service), HipHopDX, with strongest over-indexing on Total Recall (2012 film) (86.4× the country average). Demographically, the DatPiff audience skews more male with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Demographics of DatPiff fans

Demographic split for DatPiff audience in United States
MetricValue
Female38.3%
Male61.7%
Average age31.2
Estimated audience size2,195,194

Audience persona

The typical DatPiff fan in United States is more male, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Total Recall (2012 film).

Top regions in United States

Top regions ranked by reach for DatPiff in United States
RegionReachAffinity
California216,8950.9×
Texas211,8171.12×
Florida185,8731.25×
New York154,2741.26×
Georgia114,4401.69×
Pennsylvania113,8021.54×
North Carolina92,5491.4×
Ohio72,7471.08×
Illinois70,0550.96×
Virginia66,6971.25×
Louisiana64,9502.29×
New Jersey64,3321.15×
Michigan63,5721.11×
Maryland60,9261.61×
Tennessee53,3681.21×
Arizona48,3491.08×
South Carolina44,4351.35×
Alabama44,2341.44×
Massachusetts43,8531.01×
Indiana37,7890.94×
Missouri34,7250.98×
Colorado32,2950.93×
Washington32,1500.73×
Connecticut31,0701.41×
Mississippi26,0401.44×
Kentucky25,5180.93×
Nevada25,3151.19×
Wisconsin25,1710.76×
Minnesota24,3780.78×
Arkansas19,2351.06×
Oklahoma18,5570.76×
Oregon17,7420.71×
Kansas12,3450.71×
Iowa11,6490.64×
New Mexico9,6290.87×
Delaware9,1791.52×
Washington, District of Columbia9,0711.37×
Rhode Island8,9041.27×
Utah7,8380.4×
Nebraska7,7310.7×
West Virginia7,4070.72×
Maine6,0180.77×
New Hampshire5,4400.63×
Idaho4,6840.43×
Hawaii4,4750.47×
Alaska3,1340.67×
South Dakota2,6960.53×
North Dakota2,3560.52×
Vermont2,0790.54×
Montana2,0310.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DatPiff audience
BrandAffinityCategory
Total Recall (2012 film)86.4×Movies & TV
Slacker (music service)116.47×Music & Radio
HipHopDX22.52×Music & Radio
Halls (cough drop)39.2×Food & Beverages
Atlanta hip hop7.38×Music & Radio
ReverbNation19.58×Music & Radio
Books-A-Million13.01×Literature
Teyana Taylor8.23×Movies & TV
Fifth Third Bank9.92×Business & Career
KeyBank9.9×Business & Career
Gwendoline Christie13.4×Movies & TV
Angela Bassett10.4×Movies & TV
Hip hop music2.17×Music & Radio
Midwest hip hop4.65×Music & Radio
Rackspace36.49×Technology & Electronics
Cognitive science4.65×Health
Diddy4.15×Music & Radio
James Harden6.91×Sports
Hardcore hip hop7.74×Music & Radio
Japanese hip hop4.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DatPiff audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.98
Early Adopter MentalityPOWER1.64
Social Media UsageJOY1.21
ExtroversionTHRILL1.2
Luxury OrientationPREMIUM1.18
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for DatPiff
CountryShare
United States79.5%
United Kingdom4.9%
Canada4.7%

See DatPiff audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does DatPiff have in United States?

DatPiff has an estimated audience of 2,195,194 people in United States, concentrated in California and Texas.

What is the gender split and age of DatPiff fans?

38.3% of DatPiff fans are female, 61.7% are male, with an average age of 31.2 years.

Which brands do DatPiff fans like most?

DatPiff fans show strongest brand affinity for Total Recall (2012 film) (86.4×), Slacker (music service) (116.47×), and HipHopDX (22.52×) over the country average.

Where do DatPiff fans live in United States?

DatPiff fans in United States are most concentrated in California (reach 216,895), Texas (reach 211,817), and Florida (reach 185,873). These three regions account for the largest share of the active audience.

What other brands do DatPiff fans also like?

Beyond DatPiff itself, the audience over-indexes on Slacker (music service) (116.47×), HipHopDX (22.52×), Halls (cough drop) (39.2×), and Atlanta hip hop (7.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DatPiff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.