Rascasse Audience Intelligence

DatPiff Audience in United States

A data profile of the people who buy, follow and care about DatPiff in United States — modelled from more than twelve digital signal sources. DatPiff has an estimated audience of 2,188,020 people in United States.

#407among Website / Newspaper / Magazine in United States#1452in Music & Radio

The average DatPiff fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Slacker (music service), Total Recall (2012 film), HipHopDX, with strongest over-indexing on Slacker (music service) (116.47× the country average).

Demographically, the DatPiff audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DatPiff fan in United States is more male, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Slacker (music service).

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DatPiff profile in United States.

Audience size
2.2M
in United States
Gender
38.3%♀
61.7% male
Age
31.2
average years
Country rank
#13260
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DatPiff

38.3% are female, 61.7% are male, average age 31.2.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for DatPiff audience in United States
MetricValue
Female38.3%
Male61.7%
Average age31.2
Estimated audience size2,188,020
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the DatPiff audience in United States
Age bracketShare%
16-1939%
20-2927%
30-3916%
40-4910%
50+8%
Fig. 04

Worldwide distribution

82.0%

of the worldwide DatPiff audience comes from United States.

Worldwide audience distribution share by country for DatPiff
CountryShare
United States82.0%
United Kingdom5.1%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DatPiff audience in United States is strongest.

Fig. 05

Top regions by affinity

DatPiff fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K2.15×
02Maryland~60K1.62×
03Georgia~100K1.57×
04Pennsylvania~100K1.44×
05Mississippi~30K1.42×
06Delaware~8K1.39×
07Alabama~40K1.36×
08Connecticut~30K1.35×
09North Carolina~90K1.33×
10Washington, District of Columbia~9K1.31×
11South Carolina~40K1.29×
12Wyoming~4K1.29×
13Florida~200K1.23×
14Rhode Island~8K1.21×
15New York~100K1.20×
16Virginia~60K1.20×
17Nevada~30K1.20×
18Tennessee~50K1.14×
19New Jersey~60K1.10×
20Michigan~60K1.08×
21Arizona~50K1.06×
22Texas~200K1.05×
23Arkansas~20K1.05×
24Ohio~70K1.04×
25Massachusetts~40K1.00×
26Missouri~30K0.98×
27Illinois~70K0.94×
28Indiana~40K0.93×
29Kentucky~30K0.92×
30Alaska~4K0.91×
31New Mexico~10K0.90×
32Maine~7K0.88×
33Colorado~30K0.87×
34California~200K0.85×
35West Virginia~9K0.85×
36North Dakota~4K0.84×
37South Dakota~4K0.82×
38Oklahoma~20K0.81×
39Nebraska~9K0.80×
40Kansas~10K0.79×
41New Hampshire~7K0.79×
42Montana~5K0.79×
43Minnesota~20K0.78×
44Wisconsin~30K0.77×
45Oregon~20K0.74×
46Washington~30K0.73×
47Hawaii~7K0.73×
48Iowa~10K0.72×
49Idaho~8K0.72×
50Utah~10K0.60×
Fig. 06

Affinity by region

Affinity by region — DatPiff, United States
0.60×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DatPiff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DatPiff audience
#·InterestCategoryAffinity×
01Slacker (music service)Music & Radio116.47×
02Total Recall (2012 film)Movies & TV86.40×
03Halls (cough drop)Food & Beverages39.20×
04RackspaceTechnology & Electronics36.49×
05HipHopDXMusic & Radio22.52×
06ReverbNationMusic & Radio19.58×
07Gwendoline ChristieMovies & TV13.40×
08Books-A-MillionLiterature13.01×
09Lil DuvalMovies & TV12.25×
10Angela BassettMovies & TV10.40×
11Fifth Third BankBusiness & Career9.92×
12KeyBankBusiness & Career9.90×
13Teyana TaylorMovies & TV8.23×
14Atlanta hip hopMusic & Radio7.38×
15James HardenSports6.91×
16Carmelo AnthonySports6.12×
17Sean CombsMusic & Radio4.76×
18Midwest hip hopMusic & Radio4.65×
19Madea's Class ReunionMovies & TV3.83×
20Hip hop musicMusic & Radio2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DatPiff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DatPiff audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.45×
Social Media UsageJOY1.35×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DatPiff audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
TravellingTHRILL0.83×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DatPiff have in United States?

DatPiff has an estimated audience of 2,188,020 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DatPiff fans?

38.3% of DatPiff fans are female, 61.7% are male, with an average age of 31.2 years.

03

Which brands do DatPiff fans like most?

DatPiff fans show strongest brand affinity for Slacker (music service) (116.47×), Total Recall (2012 film) (86.4×), and HipHopDX (22.52×) over the country average.

04

Where do DatPiff fans live in United States?

DatPiff fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do DatPiff fans also like?

Beyond DatPiff itself, the audience over-indexes on Total Recall (2012 film) (86.4×), HipHopDX (22.52×), Halls (cough drop) (39.2×), and Atlanta hip hop (7.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See DatPiff audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DatPiff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →