Rascasse Audience Intelligence

Halls (cough drop) Target Market in United States

A data profile of the people who buy, follow and care about Halls (cough drop) in United States — modelled from more than twelve digital signal sources. Halls (cough drop) has an estimated audience of 699,832 people in United States.

#3080among Brand in United States#1651in Food & Beverages

The average Halls (cough drop) fan in United States is 40.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include An Extremely Goofy Movie, Great Depression, CVS Pharmacy, with strongest over-indexing on An Extremely Goofy Movie (66.63× the country average).

Demographically, the Halls (cough drop) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halls (cough drop) fan in United States is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for An Extremely Goofy Movie.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halls (cough drop) profile in United States.

Audience size
700K
in United States
Gender
49.8%♀
50.2% male
Age
40.0
average years
Country rank
#29919
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Halls (cough drop)

49.8% are female, 50.2% are male, average age 40.0.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Halls (cough drop) audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.0
Estimated audience size699,832
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Halls (cough drop) audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4919%
50+25%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Halls (cough drop) audience comes from United States.

Worldwide audience distribution share by country for Halls (cough drop)
CountryShare
United States14.1%
Brazil9.2%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halls (cough drop) audience in United States is strongest.

Fig. 05

Top regions by affinity

Halls (cough drop) customers by region in United States
#RegionReachAffinity×
01South Carolina~40K3.89×
02Tennessee~40K2.66×
03New York~80K2.12×
04Indiana~20K1.73×
05Oklahoma~10K1.55×
06Connecticut~9K1.28×
07Kansas~7K1.20×
08Michigan~20K1.19×
09New Jersey~20K1.17×
10Missouri~10K1.16×
11Alabama~10K1.10×
12Texas~60K1.08×
13Illinois~20K1.02×
14California~80K1.01×
15Louisiana~9K1.01×
16Maryland~10K1.00×
17Rhode Island~2K1.00×
18Nebraska~3K0.99×
19Delaware~2K0.97×
20Pennsylvania~20K0.96×
21Virginia~20K0.94×
22Kentucky~8K0.94×
23Washington, District of Columbia~2K0.94×
24Georgia~20K0.93×
25Ohio~20K0.93×
26Arizona~10K0.93×
27Florida~40K0.92×
28Massachusetts~10K0.92×
29Mississippi~5K0.91×
30North Carolina~20K0.85×
31Arkansas~5K0.85×
32West Virginia~3K0.82×
33Montana~2K0.80×
34Wisconsin~8K0.79×
35Iowa~5K0.79×
36Hawaii~2K0.79×
37Nevada~5K0.78×
38North Dakota~1K0.76×
39Alaska~1K0.75×
40Washington~10K0.72×
41Maine~2K0.71×
42New Mexico~2K0.69×
43Oregon~5K0.68×
44South Dakota~1K0.68×
45Utah~4K0.67×
46New Hampshire~2K0.67×
47Vermont<1K0.67×
48Colorado~7K0.65×
49Minnesota~7K0.65×
50Idaho~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Halls (cough drop), United States
0.62×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halls (cough drop) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halls (cough drop) audience
#·InterestCategoryAffinity×
01An Extremely Goofy MovieMovies & TV66.63×
02Jimmy Dean SausageFood & Beverages27.79×
03emergencHealth25.49×
04smartwaterFood & Beverages21.30×
05Bud LightFood & Beverages16.21×
06Michelob ULTRAFood & Beverages13.54×
07Great DepressionPolitics & Society9.95×
08Optimum NutritionHealth9.88×
09southwest airlinesTravel & Leisure4.70×
10CanvaTechnology & Electronics4.60×
11CVS PharmacyShopping4.14×
12Advance Auto PartsCars & Mobility3.61×
13Arby'sFood & Beverages3.25×
14Panera BreadFood & Beverages3.03×
15Panda ExpressFood & Beverages3.00×
16Staples (Canada)Business & Career2.70×
17United Parcel ServiceBusiness & Career2.53×
18AutoZoneCars & Mobility2.37×
19Burger KingFood & Beverages2.05×
20T-MobileTechnology & Electronics1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halls (cough drop) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halls (cough drop) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.18×
Need for SecurityCONSERVATISM1.16×
TraditionCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halls (cough drop) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
SpiritualityBALANCE0.91×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Halls (cough drop)'s target market in United States?

Halls (cough drop)'s target market in United States covers an estimated 699,832 people, concentrated in New York and California.

02

What is the gender split and age of Halls (cough drop) customers?

49.8% of the Halls (cough drop) audience are female, 50.2% are male, with an average age of 40.0 years.

03

Which brands do Halls (cough drop) fans like most?

Halls (cough drop) fans show strongest brand affinity for An Extremely Goofy Movie (66.63×), Great Depression (9.95×), and CVS Pharmacy (4.14×) over the country average.

04

Where do Halls (cough drop) fans live in United States?

Halls (cough drop) fans in United States are most concentrated in New York (reach ~80K), California (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Halls (cough drop) fans also like?

Beyond Halls (cough drop) itself, the audience over-indexes on Great Depression (9.95×), CVS Pharmacy (4.14×), southwest airlines (4.7×), and Michelob ULTRA (13.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Halls (cough drop) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Halls (cough drop). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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