Halls (cough drop) Audience in United States

Halls (cough drop) logo

Halls (cough drop) has an estimated audience of 696,088 people in United States. 49.8% are female, 50.2% are male, average age 40.0. Top regions: California, New York, Texas. Top brand affinities: An Extremely Goofy Movie, Great Depression, CVS Pharmacy, southwest airlines, Bud Light.

The average Halls (cough drop) fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include An Extremely Goofy Movie, Great Depression, CVS Pharmacy, with strongest over-indexing on An Extremely Goofy Movie (66.63× the country average). Demographically, the Halls (cough drop) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Halls (cough drop) fans

Demographic split for Halls (cough drop) audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.0
Estimated audience size696,088

Audience persona

The typical Halls (cough drop) fan in United States is balanced, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for An Extremely Goofy Movie.

Top regions in United States

Top regions ranked by reach for Halls (cough drop) in United States
RegionReachAffinity
California82,8601.08×
New York70,6731.82×
Texas69,9331.17×
Florida46,0830.98×
South Carolina44,0344.2×
Tennessee26,0301.86×
Illinois25,0221.08×
Pennsylvania22,8450.97×
Michigan22,5791.24×
Indiana22,4841.77×
New Jersey20,7161.17×
Georgia20,5790.96×
Ohio20,4500.95×
North Carolina18,4000.88×
Virginia16,9971×
Arizona13,9400.98×
Missouri13,8651.24×
Massachusetts13,2560.97×
Oklahoma12,3351.6×
Maryland12,2861.03×
Alabama11,2281.15×
Washington10,1880.73×
Louisiana9,1741.02×
Connecticut8,6221.24×
Wisconsin8,3210.79×
Kentucky8,2690.95×
Colorado7,4160.68×
Kansas6,9731.27×
Minnesota6,4800.65×
Oregon5,5600.7×
Nevada5,3490.79×
Mississippi4,9780.87×
Iowa4,5730.8×
Arkansas4,5360.79×
Utah4,0750.65×
Nebraska3,3760.97×
West Virginia2,4030.74×
Hawaii2,2950.77×
New Mexico2,2270.64×
Rhode Island2,2131×
Washington, District of Columbia2,1021×
Delaware1,9020.99×
Idaho1,8980.54×
Maine1,6140.65×
New Hampshire1,5960.58×
Montana1,0960.57×
Alaska9170.62×
North Dakota8560.6×
South Dakota7300.45×
Vermont5100.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halls (cough drop) audience
BrandAffinityCategory
An Extremely Goofy Movie66.63×Movies & TV
Great Depression9.95×Politics & Society
CVS Pharmacy4.14×Shopping
southwest airlines4.7×Travel & Leisure
Bud Light16.21×Food & Beverages
Michelob ULTRA13.54×Food & Beverages
emergenc25.49×Health
Panda Express3×Food & Beverages
Panera Bread3.03×Food & Beverages
AutoZone2.37×Cars & Mobility
Advance Auto Parts3.61×Cars & Mobility
Staples (Canada)2.7×Business & Career
Jimmy Dean Sausage27.79×Food & Beverages
smartwater21.3×Food & Beverages
United Parcel Service2.53×Business & Career
T-Mobile1.97×Technology & Electronics
Arby's3.25×Food & Beverages
Burger King2.05×Food & Beverages
Canva4.6×Technology & Electronics
Optimum Nutrition9.88×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halls (cough drop) audience
TraitClusterScore
Price SensitivityPREMIUM1.46
SpiritualityBALANCE1.23
IndulgenceJOY1.14
Social Media UsageJOY1.14
MindfulnessBALANCE1.11
Quality AwarenessPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Halls (cough drop)
CountryShare
United States14.4%
Brazil9.6%
India6.4%

See Halls (cough drop) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Halls (cough drop) have in United States?

Halls (cough drop) has an estimated audience of 696,088 people in United States, concentrated in California and New York.

What is the gender split and age of Halls (cough drop) fans?

49.8% of Halls (cough drop) fans are female, 50.2% are male, with an average age of 40.0 years.

Which brands do Halls (cough drop) fans like most?

Halls (cough drop) fans show strongest brand affinity for An Extremely Goofy Movie (66.63×), Great Depression (9.95×), and CVS Pharmacy (4.14×) over the country average.

Where do Halls (cough drop) fans live in United States?

Halls (cough drop) fans in United States are most concentrated in California (reach 82,860), New York (reach 70,673), and Texas (reach 69,933). These three regions account for the largest share of the active audience.

What other brands do Halls (cough drop) fans also like?

Beyond Halls (cough drop) itself, the audience over-indexes on Great Depression (9.95×), CVS Pharmacy (4.14×), southwest airlines (4.7×), and Bud Light (16.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halls (cough drop). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.